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Why Were The ’70s So Depressing Looking? Blame The Hippies.

In a world full of colors, it’s easy to miss how much they influence our daily behavior — and drive us nuts.

Why Were The ’70s So Depressing Looking? Blame The Hippies.
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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

Psychological horror is the best horror.

Psychological horrors terrify us. Not with jump scares and gore, but by seeping deep into our dark and twisted insides. As the audience, we are left not exactly spooked. More like utterly unnerved.

It's a form of storytelling that inspires so much creative layering and nuance, that even those who are normally horror averse can find something to sink their teeth into.

Just what makes these movies so compelling? The answer to that is obvious when we look in the mirror.

The foundational formula for this horror subgenre is simple: Start with mystery, incorporate elements of horror and be sure to add a dash–or five–of disturbing psychological components. Anything from mental illness to extreme cult practices, it's all fair game in this world.

Instead of monsters, ghosts and chainsaw-waving hillbillies, the victims in psychological horror are often fleeing from more insidious types of darkness: trauma, society and human nature itself. Unlike a fun, campy slasher flick (no offense Jason and Freddy), the "evils" of psychological horror are what we universally face on a daily basis, at least on an emotional level. One might not ever find oneself physically turning into a demon bird ballerina like Natalie Portman in "Black Swan," but most of us have felt the specter-like presence of perfectionism.

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