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Joy

Five Gen X values from the ’90s that can save today’s world

We're bringing "whatever" back.

1990s, gen x, '90s values

A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers? We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.


Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.


According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5.  Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes. If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2022, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1. ​Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2022, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.


This article originally appeared on 03.10.22

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Food banks are a community staple for millions of Americans. Not only do they provide nutritional assistance to low-income families, they’re also often one of the few places where people can get non-food essentials like diapers, toiletries, paper towels, clothing and more. For the 44 million people in the United States facing food insecurity, pantries can literally be a lifeline.

But that lifeline is at risk. Food pantries rely on donations, both from individuals and government programs, to stay stocked. Rising poverty levels and budget cuts mean that food pantries sometimes can’t meet the demands of their communities—and as a result, families go without.

No person should struggle for basic needs—which is why Land O’Lakes is teaming up with Clove in the name of comfort ahead of the 2025 holiday season.

Comfort, meet comfort.

A partnership between a farmer-owned cooperative and a modern footwear brand might seem like an unusual pairing. But the reality is that both organizations provide things that are enjoyable and much needed for American families.

You might be surprised to learn, for example, that dairy is one of the most requested but least-donated items at food banks around the nation. From a nutritional lens, dairy is a source of high-quality protein that provides 3 of 4 nutrients—calcium, potassium and vitamin D—that low-income households are at risk of missing from their diets.

But on a larger scale, dairy provides comfort. Items like butter, milk and cream are in high demand, particularly around the end of the year since so many families use these items for baking holiday treats. And while shoes can be stylish gifts, they’re also a basic necessity for hardworking frontline workers who provide care for others and spend hours on their feet. In fact, 96 million people in the U.S. spend their work shift standing.

"We are so excited to collaborate with Clove Shoes and take a moment to celebrate the color of the moment, but also our everyday favorite, butter yellow," said Heather Anfang, president of Land O'Lakes Dairy Foods. "As a company who shares our values of community, hard work and comfort, we are thrilled for the launch of their shoe but also for our shared donation to those in need in an important area for our two brands in Philadelphia."

Meaningful giving when people need it most

Together, the organizations have donated dozens of sneakers and more than 3,750 pounds of butter to Philabundance, one of the largest food banks in Philadelphia and part of Feeding America’s nationwide network of food banks, pantries, and meal programs. As they team up to donate needed supplies, they’re also helping families feel nourished—inside and out—ahead of the cold winter months.

"As a Philadelphia-based brand, we’re proud to give back to the community we call home—nourishing our city and supporting those who care every day," shares Jordyn Amoroso, Co-founder and CBO. Clove has also gifted 88 shoes to the students enrolled at Philabundance Community Kitchen: a free, life-changing workforce development program run by Philabundance.

At a time when so many are stretched thin and families are moving into the holiday season facing food insecurity, collaborations like these can provide an unexpected value—a chance to revitalize local communities, to nourish families, and show how comfort can take many different forms.

Learn more about this unexpected partnership here.

Health

12 photos of women before and after an orgasm shines a new light on women's sexual wellness

"We hope that everyone viewing this project will feel more confident about their bodies and sexuality."

Imagine if this kind of joy had a bigger place in the world.

You might recall Marcos Alberti's mega-viral "3 Glasses" project from 2016, in which he photographed people after they had consumed one, two, and then three glasses of wine. The series was impactful in part because it showed the physical transformation that comes from being relaxed after some wine. That, and it touched on a common curiosity. Haven’t we all wondered if we look as different as we feel after getting a little tipsy? (Spoiler alert: the answer is yes.)

Using a very similar format to “3 Glasses,” as well as the elements of lightheartedness, novelty, and rawness that made it so special, Alberti utilizes his photography to delve into a topic much less discussed: women’s sexual wellness.

The concept is simple: photograph women before, during, and after an orgasm. You can see why he calls this the “O” project.

Despite the subject matter, Alberti assures viewers that the intention wasn’t to be explicit, or even erotic, for that matter. The 20+ women who participated, of varying ethnicities and varying levels of sexually liberated versus conservative countries of origin, were completely covered below the waist while using personal massagers.

“The underlying message: all women deserve to be in control of their sexuality, no matter their background. Women should be free to be empowered by–and have a little fun with–their sexuality,” Alberti wrote on his website.

Similarly, Fan Yang, Global Brand Manager of Smile Makers (a sexual wellbeing brand that partnered with Alberti for this project) noted that the goal was to break through stigma and show female pleasure in a positive, healthy light. The hope is that not only society normalizes female pleasure, but that women themselves connect to their sexuality without “shame and secrecy.”

Given that all the women who participated were “in awe” seeing themselves “glowing and radiant” in their final photo, as Yang put it, it feels safe to say mission: accomplished.

Take a look:

marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com

marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com

marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com


marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com

marcos alberti, 3 glaas, big o, orgasm, sexual wellness, womens sexual wellness, personal massager, female pleasure An O Project participant. marcosalberti.com

In a video posted to YouTube, we get a behind-the-scenes look at Alberti’s process. Welcoming the models in, setting up his camera behind a curtain for privacy, talking them through the process, making them feel safe and comfortable, etc.

We also get to see the “awe” that Yang spoke of. It’s palpable.

“Initially, I was still apprehensive… [with] a lot of worry. And this one [referring to the final image] is like “Ha! Life is beautiful!” one woman shared, grinning ear-to-ear.

- YouTube www.youtube.com

We can talk ad nauseam about how women’s pleasure shouldn’t be a taboo subject, about how it’s a natural, vital part of her overall wellbeing, how it can lead to better mood, heart health, immune function, sleep, intimacy, self-esteem…yadda, yadda yadda…but there’s nothing like actually witnessing its semi-miraculous powers firsthand. It’s one of the things that make photography so powerful. We feel something raw and honest on a visceral level, so that we can THEN talk about it with empathy and understanding. It’s clear that Alberti knows this on a deep level and is using that knowledge for something truly good.

Be sure to follow Alberti (@marcos_alberti ) on Instagram to keep up-to-date with all his work.





Photo Credit: https://www.canva.com/photos

A Westie dog. A piano.

Meet Bradford. He's only 13 years old, and yet his grasp of music is savant-level distinguished. He is drawn to the most complex piano chords, particularly loving jazz of all kinds. He's extremely close to his family and especially supportive of his mom and her musical talents.

I might have buried the lede here—Bradford is actually a gorgeous, tiny dog.

For years, classically trained jazz singer and pianist Kara Baldus-Mehrmann (who often simply uses the last name Baldus) has been sharing clips of herself playing piano with Bradford on her lap in her home in the St. Louis area. A Westie mix, Bradford listens intently—his eyes closed tight, swaying to the songs when he's particularly moved. Sometimes when he's so deeply into the notes, he bounces along with them and buries his face into Baldus's chest.


Many agree that the duo are the perfect antidote to doom-scrolling. On Instagram alone, Baldus has over half a million followers who enjoy her thousands of posts.

But just recently, she went extra viral when the pair appeared on ABC News, where anchor Danny New describes Bradford as the "world's greatest 'vibe-ologist.'" Baldus explains, "He seems to react in real time to certain elements of the music, which is just wild." When asked, "How would you explain the squinting?" Baldus, while holding Bradford lovingly in her arms, answers, "Oh my gosh. The squinting is when he really just starts to feel the music."

Kara Baldus-Mehrmann and her dog Bradford groove to the music. www.youtube.com, ABC News

She further explains it all began during the 2020 pandemic, when she and her husband were home most of the time. "He would just stay there during my lessons, sit on my lap, and he would sit there for hours and hours." They then cut to a clip (which they mention was the first ever posted) of Bradford resting his tiny head on the piano while Baldus lightly played. He was so moved by the music, "he couldn't even lift his chin," New gleefully reports.

It's also noted, "For the record, Bradford is not the first to love a good piano nap. I brought you a story back in June about a cat in Croatia named Zlatko, who simply cannot stay awake when his parents start playing."

Cat in Croatia really enjoys the piano. www.youtube.com, WQAD News 8

ABC News also points out that celebrities have begun to take notice of Bradford's grooving. "Five-time Grammy Award winner SZA commenting in all caps, 'I LOVE BRADFORD.'" (Adding to that, Pixar Studios, Questlove, and many other famous accounts have loved and commented on the coolness of this super soulful canine.)

The news report also points out that Bradford still loves running in the park, but on especially anxious days, "like say in a half-hour TV interview…" They leave us hanging, while showing Baldus ask Bradford if he's doing alright. She then begins to play and he immediately settles into her groove. New leaves us with the knowledge that while "jazz does appear to be Bradford's favorite, he does react well to pop and soothing classical music, as well."

As one might imagine, the comments over the years are incredibly warm and supportive. One writes, "My heart bursts when I watch Bradford. He is such a beautiful soul." Another notices how much love Bradford has for his mom. "My goodness how he looks at you. This is what the world needs — thanks for sharing your beautiful relationship."

The link between dogs and music has been studied in great depth. I can personally attest that my hound dog mutt is especially partial to Americana folk music, particularly when the harmonica kicks in.

In a piece for Mental Floss, staff writer CaLea Johnson shares that yes, dogs do indeed respond to music, writing, "Researchers from the Sydney School of Veterinary Science examined nine studies of the effect of music on dogs in 2020. Their findings, published in the journal Animals, indicated that the classical genre soothed canines, as the pups exhibited calmer behaviors (i.e., lying down, resting, sitting, etc.) while the music played."

There are even playlists meant especially for anxious dogs with separation anxiety. (These don't usually include hard rock or metal, however.)

As for Bradford, whether it's being close to his "person" or just genuinely loving jazz, he's bringing delight to the world in a time where it's much needed. Groove on, little man.


An angry man in front of the American flag.

America has never been a perfect place, but since the Civil War, it has been one where most people bought into the idea of the country and supported the institutions that keep it running. People may disagree on politics and culture, but when America was threatened, whether it was 9/11 or World War II, people came together to fight for the country they love, even though the reasons may have differed.

However, it’d be naive to say that sentiment is still as strong as it once was. Since The Great Recession, many people have felt that the vibes are off in America, and polls and research back those feelings. Right around 2012, when smartphones became ubiquitous, there was a considerable rise in the number of people who felt that America was on the wrong track and that racism and sexism were considerably worse than they were just a year before. There was also a big spike in mental illness.

So what happened in 2012? Did the world suddenly become drastically worse overnight, or had our perceptions been changed?

woman, dispair, smartphone, bad news, woman in kitchen, upset woman A woman is upset looking at her smartphone.via Canva/Photos

Why does it feel like America is on the decline?

Other developed countries have experienced similar vibe shifts since 2012, but it has hit America the hardest. Economics blogger Noah Smith explains why this feeling of malaise has hit America so hard, and he illustrates it perfectly in a viral Substack piece called “Social media destroyed one of America's key advantages.” Smith is an American blogger and commentator on economics and current events and former assistant professor of behavioral finance at Stony Brook University.

In his Substack post, Smith postulates that the technological change hit America the hardest because it punctured our geographical buffers. “A hippie in Oakland and a redneck in the suburbs of Houston both fundamentally felt that they were part of the same unified nation; that nation looked very different to people in each place,” Smith writes. “Californians thought America was California, and Texans thought America was Texas, and this generally allowed America to function.”

Why did America fundamentally change in 2012?

Here’s an excerpt from Smith’s piece. Please check out the entire piece on the Noahpinion Substack.

Like some kind of forcible hive mind out of science fiction, social media suddenly threw every American in one small room with every other American. Decades of hard work spent running away from each other and creating our ideologically fragmented patchwork of geographies went up in smoke overnight, as geography suddenly ceased to mediate the everyday discussion of politics and culture.

The sudden collapse of geographic sorting in political discussion threw all Americans in the same room with each other — and like the characters in Sartre’s No Exit, they discovered that “Hell is other people.” Conservatives suddenly discovered that a lot of Americans despise Christianity or resent White people over the legacy of discrimination. Liberals suddenly remembered that a lot of their countrymen frown on their lifestyles. Every progressive college kid got to see every piece of right-wing fake news that their grandparents were sharing on Facebook (whereas before, these would have been quietly confined to chain emails). Every conservative in a small town got to see Twitter activists denouncing White people. And so on.


protests, american protest, protest sign, demonstration, mass gathering A group of people protesting in the street.via Ted Eytan/Flickr

It may sound cynical to believe that America was a better place when people were less likely to talk to people with a different worldview. But, given how things have gone in the past 15 years, it’s fair to say that putting every American in a proverbial ring to fight it out just makes everyone feel under attack... and the fight never ends.

The problem with the Like button

Another development around the same time that many believe negatively affected the country was the development of the Like button on Facebook. The button made its debut in 2009, and it, along with the share button, which came in 2010, incentivized people to create content that their audience agreed with, creating echo chambers. The buttons also incentivized people to make outrage-provoking posts and create fake stories to go viral and increase advertising revenue.

maga, trump supporters, trump flags, trump rally, american flags Trump supporters at a rally.via Elvert Barnes/Flickr

The positive takeaway from Smith’s geographical sorting theory is that, quite possibly, many people’s perceptions about life in Amerca are wrong because we’re seeing it through the distorted, funhouse mirror of social media that shows us every bad deed in a country of 330 million people and amplifies the voices of the unscroupulous. By pinpointing the moment that America “went to hell,” as author Jonathan Haidt says, we also have a roadmap to get back to when people had greater faith in America’s institutions and people.

This article originally appeared in June.

This study is for the birds, literally.

Turns out, humans might not be the only species with brand loyalty. According to a new study, birds are just as particular about where they…well, leave their mark.

The study, from Alan’s Factory Outlet, set out to answer a question every car owner has quietly wondered: Do birds actually prefer certain cars to poop on?

After surveying 1,000 drivers, the answer was a resounding yes. And while there are a few caveats to this study, it still makes for some interesting conversation. Maybe not dinner party conversation, but conversation nonetheless.

Perhaps even more importantly—it stumbled on a surprisingly fascinating mix of biology, color theory, and bird behavior.

First off, the findings confirmed that a bird’s ability to “detect ultraviolet (UV) light” and “heightened vision” makes certain car colors stand out more in their environment. In particular, vehicles with “eye-catching” shades like brown, red, and black are often “prime targets” for getting blessed.

Here are the most poop-worthy colors:

  1. Brown
  2. Red
  3. Black
  4. Yellow/Orange
  5. Blue
  6. White
  7. Silver/Gray

As the site Carbuzz mentioned, the caveat to note here is that the results came from self-reporting. Since “bird mess doesn’t show up quite as easily” on lighter colored cars, the results could be skewed due to a bit of cam-poo-flage.

Regardless, the study found that the longer birds hang around a car, no matter the color, the more likely accidents are to happen.

Furthermore, shiny cars and reflective mirrors can also incite some damage since birds often mistake their own reflections for rivals, especially during mating season, and attack them repeatedly.

And when it comes to brands, Ram trucks, Jeeps, and Chevrolets top the list of bird favorites. Teslas and Audis, meanwhile, appear to be in the “less splattered” club (for now).

Most poop-on-able car brands, according to birds:

  1. Ram
  2. Jeep
  3. Chevrolet
  4. Nissan
  5. Dodge
  6. Kia
  7. Tesla
  8. Audi
  9. Ford
  10. Subaru

birds, pigeons, bird poop on car, cars, best cars, clean vehicle car wash, bird studies, keeping car clean Clip from Alfred Hitchcock's 'The Birds' media3.giphy.com

Interestingly, the roundup potentially points to something car folks will appreciate: size does, in fact, matter. As Carbuzz put it, the top choices tended to be pickup trucks, “which are bigger, meaning more surface area to poop on.” Cause who wants a tiny toilet? No one, that’s who.

Lastly, the results might be funny, but the impact isn’t always a laughing matter. The survey noted that nearly one in four Americans spend over $500 each year on car washes and repairs due to bird droppings. Fifty-eight percent even said their car has been pooped on more than once in the same day. That’s enough to make anyone feel personally victimized by nature.

While it might feel like an attack on human dignity, birds aren’t plotting against our paint jobs. They’re simply reacting to a landscape in the only way they know how. They can’t help it if they’re nature’s Jackson Pollocks, and our cars are irresistible canvases.

All you can really do is protect your finish, park under a covered area (not trees though!), and hope for the best. And next time you’re purchasing a new vehicle, consider a boring color.

A woman saying no.

Does telling someone "no" make you uncomfortable? Whether it’s turning someone down for a social engagement, a favor, or shutting down someone’s idea at the workplace? It’s difficult to reject someone’s idea or plan because you don’t want them to feel bad, and you also may feel the need to justify your decision.

What’s worse is when saying no makes us feel so uncomfortable that we get roped into attending social engagements that we don’t want to go to, or following someone’s bad idea at work that you know isn’t going to make a difference.

The good news is that Jefferson Fisher is here to show us how to say no in a kind way, without feeling the need to justify ourselves. Fisher is a personal injury attorney and communications expert who has become massively popular on Instagram—with over 6 million followers—for sharing tips “to help people argue less and talk more.”

What’s the wrong way to tell someone no?

@kencoleman

How to say no while also being kind. #no #kind #clarity

First, Fisher explains where many people get fouled up when telling someone no. They add a "but" to the statement that negates the positive idea they are trying to convey.

“Here's where it goes wrong, where you say thank you. You lead with gratitude first. Say, thank you, but. ‘Oh, I love to, that sounds so wonderful. But I can't,” Fisher explains. “It dismisses it. That puts it down. The word 'but' has a way of deleting what you just said before."

How to tell someone 'no' in a polite way without making excuses

Instead, Fisher said people should “flip it” by starting with the “no” and ending with gratitude. He says the way to say "no" to an invitation is to say, “I can’t. Thank you for inviting me...I’ve heard that’s a great place. Let me know how it is.”

The order in which you deliver the information is crucial if you don’t want to justify yourself. If you end with “I can’t,” people will assume you want to explain yourself and are more likely to ask for one. That can put you in the position of having to give a poorly considered excuse.

Fisher then adds a beautiful nugget of wisdom: you should be direct because “clarity is kind.”

@todayshow

#AmyPoehler says that she loves the #Scandinavian #CommunicationStyle, and #HodaKotb and #SavannahGuthrie agree that being direct is often the best way to go. #TODAYShow

What does 'clarity is kind' mean?

“Clear is kind, unclear is unkind” is a phrase popularized by Brené Brown that means being direct and honest with others—even when it's hard—is more compassionate than being unclear.

“Feeding people half-truths or bulls**t to make them feel better (which is almost always about making ourselves feel more comfortable) is unkind,” Brown writes. “Not getting clear with a colleague about your expectations because it feels too hard, yet holding them accountable or blaming them for not delivering is unkind. Talking about people rather than to them is unkind.”

Fisher’s advice is excellent for anyone who has ever felt bad about saying no to someone. There’s no reason to feel bad about turning down an invitation or being honest with someone at work. You do right by yourself and others when you focus on being clear and kind. Sometimes the kindest thing you can say is “no.”