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This bold girl is ushering in a new wave of media representation for Latinos.

Seeing ourselves represented in the media in a fun and fearless way is a wonderful thing for the Latino community.

The second I saw the spark of self-confidence in the little girl's eyes, I knew Bomba Estéreo's music video "Soy Yo" would be different.

You may have heard of Bomba Estéreo — they're a Colombian band that's seen some heightened success recently. Will Smith teamed up with them on the song "Fiesta," and "Soy Yo" plays in a badass recent Target commercial starring Rita Moreno. The Spanish phrase "bomba estéreo" is a term used in Colombia for a really cool, awesome, badass party ... and I can definitely imagine being at one of those, dancing the night away with "Soy Yo" playing on repeat.

The song's title means "I'm Me" in Spanish, and the video proudly showcases a curious and modern little girl roaming a neighborhood. Throughout the song, she comes upon a series of things that could be considered obstacles to anyone who may not be sure of themselves, but she knocks each one down with pure gold bravado.


This little girl may very well be my spirit animal.

I was so transfixed by the protagonist's delightfully confident swagger that after I watched it, I immediately called my sister to have her watch too.

We both instantly fell in love with the pint-sized star and agreed the little girl has a striking resemblance to my sister when she was that age — actions and all, which made it that much cooler. Watch the video for yourself:

So, yeah, this is a well-made music video, and the song is pretty catchy. But for the Latino community, this video is a really big deal even beyond all that.

Why? Because I almost never saw myself represented in the media when I was a kid.

I didn't have a Latina version of a Winnie Cooper character from "The Wonder Years" on television when I was growing up. Sure, we had the hilarious La Chilindrina, a bonafide crybaby and drama queen, from the hugely popular television show "El Chavo del Ocho," which I adore. But she wasn't exactly the picture of self-confidence. And she also doesn't depict what I consider an accurate representation of little girls in the Latino community.

So this video matters A LOT. Young Latino girls now will have someone like this video's protagonist on screen, and they can relate to her. She looks like them, and she's fearless and bold in a music video from a band that's getting a big break in America. That's amazing. Where have girls like her on TV been all my life?

The video opens with our heroine spinning around in her salon chair.

She absolutely loves the way she looks — no fancy curls or updo needed. This scene screams, "I love myself!" It's an awesome display of self-confidence.

Sure, her look may not fit the stereotypical mold of what some people consider attractive, but she loves it and that's all that matters. Get it, girl! If all of us could look in the mirror and be as confident as she is, that would be a wonderful thing.

Then comes a face-off with a pair of girls, where our protagonist unapologetically toot-toots their negativity away.

Just when we expect our little starlet to feel intimidated, powerless, or embarrassed over the sneers of her peers, like in most tween movies and old after-school specials, she busts out her flute and plays with unapologetic originality.  

This scene is proof that you don't always have to fight when you feel threatened or intimidated: You can diffuse the situation by just being your goofy self too.

The music video also tackles fearlessness in the most delightful way possible when our main character jumps into a basketball game.

Sure, she may not have the skills of the others playing in the pickup basketball game ... but that's not going to stop her from trying anyway. She doesn't need the b-ball skills to impress. She's got the confidence and the courage to just go for it, and that speaks volumes.

On her last stop, the girl encounters a trio of breakdancing boys and adds her own funky fresh moves.

OK, so she doesn't dance exactly like them, but she has her own impressive moves that she's happy to bust out, and they showcase her unshakeable confidence in herself and her originality. Yassss! Here's a tiny sample:

And a little something like this...

Or even this classic move...

I. Love. This.

Watching a young Latina girl walk around like the world is her oyster is mind-blowingly awesome.

This video makes a powerful statement for the next generation of girls about what they can do. It's a massive cultural shift.Can I get a heck yeah for this awesome representation of pride and self-confidence for Latina girls everywhere?

Director Torben Kjelstrup says his inspiration for the video came from an old photo of his girlfriend from the '90s. "She was looking so overly confident that she totally pulled it off, and I felt it resonated perfectly with the theme of 'Soy Yo.'" He said Sarai, the lead actress in the video, took it to the next level with her performance. Hell yes, she did.

This video makes me feel elated (and not just because I can't stop dancing while listening to the song). It makes me excited about the new direction Latino representation is taking that includes more self-awareness, more self-worth, and a great desire to show it all off.

Get. It. Girl.

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Three women, three MS journeys: How multiple sclerosis looks different for everyone

Gina, Nathalie and Helga share their reactions to being diagnosed with MS and how they stay informed and positive in the face of ever-changing symptoms.

Courtesy of Sanofi

Helga, Nathalie and Gina all have MS, and their experiences show how differently the disease can manifest.

True

It’s been 155 years since neurologist Jean-Martin Charcot gave the first lecture on a mysterious progressive illness he called “multiple sclerosis.” Since then, we’ve learned a lot. We know MS causes the immune system to attack healthy tissue, including damaging the brain and spinal cord. Resulting symptoms can be debilitating and include fatigue, blurred vision, memory problems and weakness. Huge advancements in our understanding of MS and its underlying causes, as well as treatment advances, have been made in the past few decades, but MS remains a complex and unpredictable reality for the 2.8 million+ people diagnosed around the world.

Ironically, the only real constant for people living with MS is change. There’s no set pattern or standard progression of the disease, so each person’s experience is unique. Some people with MS have mild symptoms that worsen slowly but sometimes improve, while others can have severe symptoms that drastically alter their daily lives.

All people with MS share some things in common, however, such as the need to stay informed on the ever-evolving research, find various lines of support and try to remain hopeful as they continue living with the disease.

To better understand what navigating life with MS really looks like, three women shared their MS stories with us. Their journeys demonstrate how MS can look different for different people and interestingly, how the language used to talk about the disease can greatly impact how people understand their realities.

woman with horse, woman riding horseGina loves riding her horse, Benita.Courtesy of Sanofi

Gina—Hamburg, Germany (diagnosed with relapsing multiple sclerosis in 2017)

When her youngest son was 4 months old, Gina started having problems with her eye. She’d soon learn she was experiencing optic neuritis—her first symptom of MS.

“Immediately after the diagnosis, I looked up facts on MS because I didn’t know anything about it,” Gina says. “And as soon as I knew what could really happen with this disease, I actually got scared.”

As her family’s primary income provider, she worried about how MS would impact her ability to work as a writer and editor. Her family was afraid she was going to end up in a wheelchair. However, for now, Gina’s MS is managed well enough that she still works full-time and is able to be active.

“When I tell somebody that I have MS, they often don't believe me the first time because I don't fulfill any stereotypes,” she says.

Overwhelmed by negative perspectives on living with MS, Gina sought support in the online MS community, which she found to be much more positive.

“I think it’s important to use as many positive words as you can when talking about MS.” It’s important to be realistic while also conveying hope, she says. “MS is an insidious disease that can cause many bad symptoms…that can be frightening, and you can't gloss over it, either.”

To give back to the online community that helped her so much, Gina started a blog to share her story and help others trying to learn about their diagnosis.

Though she deals with fatigue and cognitive dysfunction sometimes, Gina stays active swimming, biking, riding horses and playing with her sons, who are now 11 and 6.

Cognitive dysfunction is common in MS, with over half of people affected. It can impact memory, attention, planning, and word-finding. As with many aspects of MS, some people experience mild changes, while others face more challenges.

Gina says that while there’s still a lot of education about MS needed, she feels positive about the future of MS because there’s so much research being done.

woman in wheelchair holding medal, woman rowingNathalie is an award-winning rower with multiple international titles.Courtesy of Sanofi

Nathalie — Pennes Mirabeau, France (diagnosed with relapsing-remitting multiple sclerosis in 2002)

Nathalie was a teenager and a competitive athlete when she noticed her first symptoms of MS, but it would take four years of “limbo” before she was diagnosed.

“Ultimately, the diagnosis was more of a relief, than a shock,” she says. “Because when you have signs and you don’t know why, it’s worse than knowing, in the end, what you have.”

However, learning more about the disease—and the realities of disease progression—scared her.

“That glimpse of the future was direct and traumatic,” she says. Her neurologist explained that the disease evolves differently for everyone, and her situation might end up being serious or very mild. So, she decided to stop comparing herself to others with MS.

She said to herself, “We’ll see what happens, and you’ll manage it bit by bit.”

By 2005, Nathalie’s MS had progressed to the point of needing a wheelchair. However, that has not dampened her competitive spirit.

Nathalie began her international rowing career in 2009 and has won multiple world titles, including two Paralympic medals—silver in London and bronze in Tokyo. Now, at 42, she still trains 11 times a week. Fatigue can be a problem, and sometimes hard workouts leave her with muscle stiffness and shaking, but she credits her ongoing sports career for helping her feel in tune with her body’s signals.

“Over the years, I’ve learned to listen to my body, letting my body guide when I need to stop and take breaks,” she says.

Nathalie explains that she used to only look backwards because of the initial shock of her diagnosis. In time, she stopped thinking about what she couldn’t do anymore and focused on her future. She now lives in the following mindset: “Even when doors close, don’t miss out on those that open.” Instead of focusing on what she can’t do, she focuses on the opportunities she still has. Right now, this includes her training for the 2024 Paralympic Games in Paris, where she will compete for another rowing medal.

“I only go forward,” she says. “Well, I try, anyway…It’s easy to say, it’s not always easy to do. But that’s what I try to do.”

woman exiting water after swimming, woman with great daneHelga's Great Dane has become a helpful and beloved companion.Courtesy of Sanofi

Helga—Johannesburg, South Africa (diagnosed with relapsing multiple sclerosis in 2010)

When Helga first started having balance issues and numbness in her feet, she chalked it up to her training as a runner. But when the numbness moved to her face, she knew something was wrong. She never guessed it was MS.

“When I was diagnosed, I felt completely overwhelmed and clueless,” Helga says. “I felt that I had nowhere near enough information. I did not know anything about the disease…I had no idea that it was going to be a process of continually monitoring and adjusting your lifestyle.”

In the beginning, Helga’s symptoms developed slowly, and she didn’t appear ill to others. She was even able to run for a few years after her diagnosis, but she couldn’t do marathons anymore, and she began to fall frequently due to balance issues and right-foot dragging. Then her cognition issues became more problematic, especially in her job as a trainer in a printing company.

“My executive function, decision-making and short-term memory were affected to the point that I was eventually medically unfit for work,” she says. She stopped working in 2017.

However, she didn’t stop living life. Even though she could no longer run, she continued to swim competitively. She got a Great Dane puppy and trained him as a service dog to help her walk. She also serves as vice chair of the patient support organization Multiple Sclerosis South Africa, and she advises others who have been diagnosed to join a patient advocacy group as soon as possible to get reliable information and meet others with MS.

Helga says she is “hopeful” about the future of MS. “I must say that I am so grateful that we have all the new medications available, because my life would not be the same if it wasn't for that,” she adds.

Part of how she manages her MS is by looking at the positives.

“If I could tell the world one thing about MS, it would be that MS is an incurable disease of the nervous system, but it's also the greatest teacher of valuing your health, family, friends, and managing change in your life,” she says. “My life is diversified in a way that I never, ever thought it would, and MS has been honestly the greatest teacher.”

Each MS journey is unique – with each person impacted experiencing different struggles, successes, and feelings as they manage this unpredictable disease. But the common thread is clear – there is a critical need for information, support, and hope. We are proud to participate in World MS Day and share these incredible stories of living life while living with MS. To learn more about MS, go to https://www.sanofi.com/why-words-really-matter-when-it-comes-to-multiple-sclerosis.

MAT-GLB-2301642-v1.0-05/2023

This article was sponsored by Sanofi. Participants were compensated when applicable.

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