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Pop Culture

Guy with 90s-style radio show on TikTok is actually changing lives for aspiring musicians

"The Bun 91.3" is giving unknown artists massive followings and even record label deals.

the bun 91.3, new music on spotify

This guy rocks.

TikTok is a place where obscure music is celebrated, retro comedy is king and lives can be changed overnight. But it’s a rare feat for all three of those corners to intersect on the platform.

As is the way with many TikTok sensations, faux radio show “The Bun 91.3” started off as a fun hobby. The DJ, known only to listeners as “The Bun,” highlights songs by up-and-coming artists all while sporting aviator sunglasses and mastering that cheesy, old-school radio voice.

Much to his surprise, The Bun’s passion project has actually been bringing major attention to aspiring musicians who might otherwise go unnoticed, just like real radio shows did back in the day.



Take for instance the band Bird Photos. In his video playing their song “Dove,” The Bun said that the group had only 85 monthly listeners. After the clip was viewed over 650,000 times, Bird Photos’ reach skyrocketed to over 36,000 monthly listeners on Spotify.

@thebun91.3 Next song up: Dove - Bird Photos #rock #indierock #indie #indiepop #thebun913 #radiohost #spotifyplaylist ♬ Dove - Bird Photos

“Man really gave them a 7800% increase in listeners in four days. We LOVE small artist promoters,” one person commented.

Or singer/songwriter Sarah Crean, whose song "2:00 AM" blew up with over 4.6 million views after The Bun professed he "couldn’t get enough of it” (one of his signature phrases). Crean went from having only 295 monthly listeners to 170,000 monthly listeners and ended up signing with well-known record label AWAL.

@thebun91.3 Next song up: 02:00 AM - Sarah Crean #indiepop #indierock #menitrust #japanesebreakfast #indie #sarahcrean #thebun913 #radiohost #spotifyplaylist ♬ 02:00 AM - Sarah Crean

“My gratitude for it all is immense," Crean told Insider. "He's putting really incredible artists forward to such an open-minded following and it's opening so many doors for them…I think he's got something really special there."

Following successes like these, The Bun’s creative outlet has turned into something of a mission—one which he is fully committed to. The DJ also shared with Insider that he not only spends every morning scouring the internet for cool tracks, but he’ll also find local bands and solo artists to see them play at nearby venues.

Of course, with his newfound internet clout, musicians often reach out to him for coverage. Like Minova, who submitted their song “I Miss You So” and got so many new followers they released a whole new single. (Of course, The Bun covered that, too.)
@thebun91.3 Next song up: I Miss You So - Minova #minova #dayglow #wallows #clairo #sarahcrean #indiepop #sadgirlstarterpack #thebun913 #spotifyplaylist #radiohost ♬ I Miss You So

For The Bun, helping aspiring artists potentially get out of any side hustles and instead focus on what they love is the best part of the job. "I just get a lot of joy out of them winning," he told Insider.

We see plenty of videos on TikTok with folks sharing their art, but it’s not every day that we see someone going out of their way to showcase someone else’s. The Bun is out there doing the dang thing, and doing it all with a huge dose of quirky charm. It’s something we can’t get enough of.

By the way—you can also find The Bun’s special curated playlist featuring these artists, and more, over on Spotify.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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