Rozan Ahmed’s career path took her from the music industry to the United Nations — and that was just in her 20s.

Though she was born in London, Ahmed was raised with a great appreciation for her parents’ native Sudan, as well as a fascination for how people both create and perceive stories and other content across the world. She was particularly interested in the way that the historical influences of the pharaohs, the Nubians, the Arabs, and so many others had contributed to the rich and multifaceted culture of the northern African nation.

Despite that robust history, she realized the entire African continent had still been lumped into a kind of "single story." Even the people she knew in Sudan bought into that same negative image. "How is this allowed to happen?" she wondered. "Is this purposeful? Surely there are more people than just me who are visiting the continent."

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