Right now, more than 200 members of Native American tribes and their fellow activists are camping out near Cannon Ball, North Dakota.

They've been there for months, and the protest is one of the biggest in Native American history. If you haven't been following the protests, though, let's get you up to speed:

Basically, a corporation called Energy Transfer Partners wants to build a big oil pipeline, stretching more than a thousand miles from North Dakota to Illinois. The pipeline would snake within a half-mile of the water supply that serves more than 9,000 Native Americans, and it could also disturb their sacred tribal lands.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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