At the forefront of changing how our world views masculinity are those who create imagery of it.

Filmmakers, television writers, photographers, and other multimedia professionals are beginning to shift how they explore and present masculinity in their work, and companies are following. One of the companies using their brand to help shift societal norms is Getty Images.

2. A relaxed man is probably a happy man. Photo by Alex Grabchilev/Evgeniya Bakanova/Getty Images.

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The photo industry is changing. These 10 beautiful images show why that's a good thing.

Women of color are incredible. This company is making sure the world knows that too.

When Getty Images saw there wasn't enough positive images of women of color, they put their creativity into action.

Currently, more than 80% of photographers are white. Often criticized as only being accessible to the elite, white, and wealthy, the art community has struggled to make careers in the arts lucrative and sustainable for creatives that come from different socioeconomic backgrounds. Getty Images has spent years trying to change that.

"We've always been committed to making sure that the emerging minority photographers have the financial support they need to do their work," says Tristen Norman, head of creative insights and planning at Getty Images. "But beyond that, we're also committed to producing the right content and working with our incredibly large contributor community to do so."

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