Right now there's a gender violence crisis happening in Argentina.

The gender motivated killing of women is called "femicide," and Argentina has one of the worst rates of femicide in the world. It's a terrifying problem, and one that experts say is intertwined with a culture of "machismo" and misogyny in the country. Some reports indicate that one woman is killed about every 30 hours in Argentina.

But Argentinian women are taking the conversation about femicide into their own hands, and it's been incredibly cool to watch.

They've started to fight back through a campaign called #NiUnaMenos, which means "not one less."

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