You know the Gerber baby, right?

She's an American icon. And if you've ever wandered down the baby food aisle of the grocery store or checked out the pantry of a new parent, you've definitely seen her adorable face peering at you from the label of a tiny jar.

That baby was 91 years old in the early part of 2018. Her name is Ann Turner Cook, and aside from being a teacher and writer of mysteries, she's now the great-grandmother of six.

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For years now, the marketing team over at Dove has been working to make their brand's name synonymous with body positivity.

2015's "Choose Beautiful" campaign. GIF from Dove/YouTube.

The company's latest campaign, released in the U.K., tries to address body image issues with ... a more diverse range of bottle shapes? Seriously. Um.

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