After a massively successful marketing stunt, 2 Chainz put the attention on a good cause.
What an awesome idea.
Last month, rapper 2 Chainz decided to rent out a house in Atlanta, paint it a nice shade of Pepto-Bismol pink, scrawl the word "trap" across the front, and open it up to the public as a sort of ad hoc art installation — you know, just normal stuff, as one does.
The whole thing was a marketing gimmick to promote his latest album, "Pretty Girls Like Trap Music," and the project quickly took on a bit of a life of its own.
The pink trap house has been a runaway success, tagged nearly 300,000 times on Instagram in just a couple weeks. Then, 2 Chainz put that attention to good use.
On July 4, 2 Chainz teamed up with the Fulton County Board of Health, Atlanta AIDS, and Test Atlanta to offer free HIV testing to anyone who wanted to stop by the house.
A post shared by 2 Chainz Aka Tity Boi (@hairweavekiller) on
1 in 7 people living with HIV in the U.S. doesn't even know it. That's what makes the free HIV screening so important.
More than 1.1 million people in the U.S. are HIV-positive, and those who don't know their status, are most likely to spread the virus. While there's been a lot of progress in how we treat HIV/AIDS over the past several decades, it's still a serious issue that needs attention.
By stepping up and making it easy to get tested, 2 Chainz is fighting the stigma that comes with an HIV diagnosis and helping prevent future outbreaks.
Pretty cool, right?
A post shared by 2 Chainz Pink Trap House (@thepinktraphouse) on
Everyone should know their HIV status. Yes, everyone.
It's easy and free. You can check the Centers for Disease Control website to find a clinic near you.
In the meantime, 2 Chainz's Pink Trap House is open through July 7 (though there's a chance it'll be extended), so if you happen to be in the area, swing by, snap a few selfies, and let the world know you were there!