+
upworthy
Humor

Heinz triggers all of the internet with a single tweet: 'Ketchup. goes. in. the. fridge!!!'

People are absolutely taking sides.

Heinz ketchup; ketchup debate; Twitter debate; Heinz tweet

Heinz starts an argument by declaring ketchup goes in the fridge

People feel very strongly about their condiments. No matter what condiment there is someone either loves it or hates it but one of the biggest debates on the food toppers is how to store them. Yeah, that might sound a bit strange because everyone knows open condiments are stored in the pantry, unless its hot sauce, right? Whoa, calm down. I'm only kidding. I don't make the rules Heinz does, apparently.

They do make the condiments so it would be assumed that we would look to them to know how to store the products they make. But the people of Twitter are daring to argue with Heinz after the condiment giant posted a controversial tweet that declared ketchup does in fact belong in the fridge. This bold tweet is dividing the internet.

"Heinz don't even know where their product should be stored," one person declared. While another claimed, "Never, ever has it gone in my fridge, nor anybody else's." Who's going to tell these people to read the back of the bottle?


It wasn't Heinz but some hero came with receipts in the form of a photo of the back of a Heinz ketchup bottle that clearly reads, "refrigerate after opening." You would think this would end the debate but people are very invested in being right about the way they store their condiments with wide ranging arguments.

People made points about cold ketchup making their food cold and restaurants keeping ketchup on the tables. While others argued that it tastes better cold but if you thought Heinz was done antagonizing the internet, you'd be mistaken. They responded to several comments with sassy humor while still asserting the tomato based condiment belongs in the refrigerator.

Someone named Dave asked, "so why is it on the shelves in supermarkets & shops then?" To which Heinz replied, "Where do you keep your soft drinks, Dave?"

I mean, Heinz does have a valid point. Most soft drinks are kept on the shelf in the grocery store but you wouldn't catch many people drinking a warm can of Coke. But that logic didn't stop team ketchup belongs in cabinets. A person named Mike responded to the thread with his thoughts on Heinz bringing soft drinks into the conversation.

"I'm not pouring my soft drinks on hot food. Cold ketchup nullifies hot food which some of us like better than cold food. Get your preservative cookbook out and make the stuff safe to keep in the cupboard."

In an attempt to either continue to antagonize the internet or quell the chaos (it's hard to tell which), Heinz created a poll asking where ketchup belongs. Currently the Fridge has the cupboard beat by a pretty decent lead but with as heated as this debate has been, there may be room for team cupboard to catch up. Even if they're wrong. There's no right and wrong in where to store your ketchup as long as you don't read the label.

Maybe you're someone who likes to keep a bottle in their sock drawer for emergency late night snacks, who knows. Tell us, where do you keep your ketchup?


This article originally appeared on 6.30.23

This could be the guest house.


Inequality has gotten worse than you think.

An investigation by former "Daily Show" correspondent Hasan Minhaj is still perfectly apt and shows that the problem isn't just your classic case of "the rich get richer and the poor get poorer."

Keep ReadingShow less
via Wikimedia Commons

Craig Ferguson was the host of "The Late Late Show" on CBS from 2005 to 2014. He's probably best remembered for his stream-of-conscious, mostly improvised monologues that often veered from funny observations to more serious territory.

In 2009, he opened his show explaining how marketers have spent six decades persuading the public into believing that youth should be deified. To Ferguson, it's the big reason "Why everything sucks."

Keep ReadingShow less

Gen Xer shares some timeless advice for Gen Z.

Meghan Smith is the owner of Melody Note Vintage store in the eternally hip town of Palm Springs, California, and her old-school Gen X advice has really connected with younger people on TikTok.

In a video posted in December 2022, she shares the advice she wishes that “somebody told me in my twenties” and it has received more than 13 million views. Smith says that she gave the same advice to her partner's two daughters when they reached their twenties.

The video is hashtagged #GenX advice for #GenZ and late #millennials. Sorry older millennials, you’re too old to receive these pearls of wisdom.

Keep ReadingShow less
Pop Culture

A brave fan asks Patrick Stewart a question he doesn't usually get and is given a beautiful answer

Patrick Stewart often talks about his childhood and the torment his father put him and his mother through.

Patrick Stewart often talks about his childhood and the torment his father put him and his mother through. However, how he answered this vulnerable and brave fan's question is one of the most eloquent, passionate responses about domestic violence I've ever seen.

Keep ReadingShow less

The legality of abortion is one of the most polarized debates in America—but it doesn't have to be.

People have big feelings about abortion, which is understandable. On one hand, you have people who feel that abortion is a fundamental women's rights issue, that our bodily autonomy is not something you can legislate, and that those who oppose abortion rights are trying to control women through oppressive legislation. On the other, you have folks who believe that a fetus is a human individual first and foremost, that no one has the right to terminate a human life, and that those who support abortion rights are heartless murderers.

Then there are those of us in the messy middle. Those who believe that life begins at conception, that abortion isn't something we'd choose—and we'd hope others wouldn't choose—under most circumstances, yet who choose to vote to keep abortion legal.

Keep ReadingShow less

One of these things is not like the other.

For fantasy fans, it truly is the best of times, and the worst of times. On the bright side—there’s more magic wielding, dragon riding, caped crusading content than ever before. Yay to that.

On the other hand, have you noticed that with all these shows, something feels … off?

No, that’s not just adulthood stripping you of childlike wonder. There is a subtle, yet undeniable decline in how these shows are being made, and your eyes are picking up on it. Nolan Yost, a freelance wigmaker living in New York City, explains the shift in his now viral Facebook post.

The post, which has been shared nearly 3,500 times, attributes shows being “mid,” (aka mediocre, or my favorite—meh) mostly to the new streaming-based studio system, which quite literally prioritizes quantity over quality, pumping out new content as fast as possible to snag a huge fan base.

The result? A “Shein era of mass media,” Yost says, adding that “the toll it takes on costuming and hair/makeup has made almost every new release from Amazon, Netflix, and Hulu have a B-movie visual quality.”

He even had some pictures to prove it.

Keep ReadingShow less