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17 tips to avoid getting hacked that you might have forgotten—or never even knew

A few lessons from IT professionals about securing your personal data.

identity theft, getting hacked, hackers, computer protection

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There are unsavory people interested in your information.

True

In 2009, Scott McGready stumbled on a massive phishing scam targeting his company's email server.

Thousands of emails bombarded the company in a short period of time. They all came from the same source, pretending to be someone or something they weren't in order to lure people into clicking on shady links and giving up their personal data.

"While investigating it, I stumbled upon the phisher's database which had [the] personal data of thousands of people," McGready says. "I was surprised how little effort was required on the fraudster's part to acquire such a trove of information."

This discovery sparked McGready's interest in information security and teaching others how to protect themselves from fraud. Since then, this journey has taken him from the U.K.'s National Trading Standards department to the documentary series "Secrets of the Scammers" to his own company and beyond.

Here are just a few lessons from McGready — and some other IT professionals — about securing your personal data:

data hacking, browsing, protection, financial

Is your information protected online?

Stomchak/Wikimedia Commons

1. Know there is a LOT of data about you online.

"Having data readily available online means that things like phishing emails can be automatically tailored to targets without much effort," McGready says.

But what does "data" really mean in this case? Um. Er. Pretty much everything. Even if we don't realize it. Something as simple as your basic browsing habits and location history can actually reveal a lot about you. Even if your name's not attached to it, a savvy social hacker could still figure something out.

2. Be aware that your friends may expose info about you — even if you're not on social media.

"We tend to share every detail of our lives on social media because we feel obliged to by peer pressure — whether that be adding your birthday to your Facebook profile because the website keeps asking for it," McGready says. But it's worse when your friend tags you in that photo from high school with your school mascot in the background and — oops. There goes another security question.

social media, data leak, Facebook, friends

Things don't always go as planned with technology.

Photo by Elisa Ventur on Unsplash

3. Pay attention so you can mitigate the risks (though probably not completely avoid them).

McGready recommends keeping your social media profiles as private as possible and asking your friends and family to do the same. "Even those that intentionally aren't on social media may be easily findable by their friends or family that share the 'dinner table selfie.'"

4. It's better to be proactive than wait until you're compromised.

"We hear about data leaks almost every week, it seems," McGready says. "The general public are no longer asking 'if' their data is compromised, but rather 'when.'"

This might sound scary. But it's also a good reminder to stay sharp.

public, risk, education, accounts

Do you know everyone that's using your computer?

Image via Pixabay.

5. Check the Facebook apps and third-party services that might have access to your account.

"It's worth checking what data you share with specific companies and only giving out the bare minimum in case of a data breach in the future," McGready explains.

For example: Does Bejeweled Blitz really need permission to access everything you've ever put on Facebook, to post on your behalf, and to spam your friends and family? It's not just annoying — it puts you at risk if that information leaks.

6. Take some time to get rid of those old accounts.

A clever hacker might still be able to figure out something through your iwasdefinitelyacool15yearold@aol.com email address. "Many of us, myself included, also have a large number of 'dormant accounts' on websites that we no longer use," McGready says. "I'd fully recommend logging into these accounts and changing all the profile information before deleting the account."

science, history, websites, companies

It's important to know what accounts are open in your name.

Photo from Daderot/Wikimedia Commons.

7. Don't feel bad if it happens to you. Even IT professionals fall for it!

Georgia Bullen, technology projects director for New America's Open Technology Institute, recounts how she was hacked:

"My password wasn't secure enough and so someone had built a program that was logging into not-secure-enough accounts and then spamming."

What she felt at the time is all too familiar for anyone who's been hacked: "Embarrassed, confused, and then really worried that someone else was going to click on something from me."

8. Be smart, pay attention, and know what you're getting into with any website or service you sign up for.

This bears repeating because a little awareness can make a big difference.

security, passwords, service, defense

What type of security for your accounts do you have?

Photo by Marcello Casal Jr/ABr/Wikimedia Commons.

9. Have a solid P@$w0rds plan.

Passwords are the Achilles' heel of the modern world — but there's a trick.

"It's totally possible [for hackers] to take one password, see where you've re-used it, and then get access to those accounts as well. And that's where the bigger danger happens," explains Harlo Holmes from the Freedom of the Press Foundation.

That's why, in general, passwords should be different for every website or service used, and consist of three random words, interspersed with special characters; a DiceWare password like "correct horse battery staple" is a good place to start.

Password managers can help out by creating unique passwords for you. Which leads to...

10. Use a password manager.

Password managers can generate strong, random passwords for you. And they keep track of all of your different passwords so you don't need to memorize them yourself.

All you need to do is remember one super-secure master password in order to unlock every other possible password combination. That way, says Bullen, you can't even make the mistake of verbally giving your password away because you genuinely don't know it yourself! (Unless it's your master password, in which case, ya know, don't do that.)

11. Set up two-factor authentication (2FA) for added security.

Safety is good, but a back-up plan is even better. 2FA sends a code to a device on your person just to make sure that the person logging in is really you. Even if your password does get compromised, the hacker probably doesn't have access to your smartphone, too. (Probably.)

Mozilla's Amira Dhalla explains how it works:

12. Consider using a separate email address — with a separate strong password — for important accounts like banking.

That way, even if you do use the same password elsewhere, hackers will have a harder time getting in to your important accounts. (Make sure this secondary email account has two-factor authentication, too!)

13. Be sure to hover over links before you click them.

"Links may look legitimate, but upon hovering, they actually redirect to a completely different place," McGready says. (Don't believe me? See what happens when you click on www.upworthy.com/definitely-not-an-upworthy-page.)

14. Always double-check the URL in the address bar. (But even that's not always safe.)

Ever notice that green padlock in your browser bar? It's a good sign! ... except when it's not. As McGready explains, "While it's true that this means your data is encrypted between your computer and the website itself, it doesn't legitimize the website."

routers, world wide web, computers, Wi-Fi

Using default passwords on the computer router can leave you vulnerable..

Photo by Michael Geiger on Unsplash

15. Secure your router.

It may seem harmless to use the default password for your router, but that can actually leave you vulnerable to hackers (there are even websites that can be used to find out different routers' default settings). And someone accessing your router can access pretty much your entire home network. So it's worth taking that small extra step of setting up a strong user name and password.

16. Be wary: These days, the internet is in everything from lightbulbs to baby diapers. Which is super cool! And bad.

McGready sees "the internet of things," or IoT, as the biggest online threat on the horizon. Even if you have worried about Amazon spying on you, you probably didn't consider who else could be spying on you through a vulnerable Wi-Fi or Bluetooth system built into your smart home. "The issue comes when these wireless chips are integrated by default on all products, whether the customer wants them or not," McGready explains.

17. Exercise a little extra caution.

It all boils down to the fact that humans are too trusting.

We trust that our friends aren't going to expose our address over Twitter. We trust that some disgruntled Angry Birds employee won't hijack our linked Facebook page because we didn't pay attention to permissions. We trust the green padlock in the browser bar that keeps our credit cards secure, even if the website taking that information wants to use it for a shady purpose.

Simply put, we trust that the internet is mostly good and that people are, too.

It's hard to solve a problem you can't see — which is why McGready is so passionate about teaching online safety.

"Show the public exactly what is possible and what they should be watching out for," McGready says. "It's one thing to tell someone that a scammer can send a text which appears to be from a legitimate company or a known person; it's another thing entirely to send a text to that person's phone which comes from 'Mum.'"

There's no "one weird trick" to protect us from the dangers of technology. But we can do our due diligence — as long as we know where to start.

This article originally appeared on 06.19.17

Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Photo credit: Canva

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.

One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby names These matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby names Many adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!

This article originally appeared last year.

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5 ways old-school parents decompressed before cell phones and Netflix

"Get them to bed ON TIME. No flexibility."

Canva Photos

Parents in the 70s through the early 2000s had unique ways of relaxing before cell phones were prevalent.

Parents are more stressed out than ever. While the fundamentals of raising kids haven't changed much over the years, the environment in which we do it has rapidly become more complex and demanding. Social media bombards us with visuals of other parents' seemingly perfect lives and influencers who are constantly trying to sway us into their way of thinking. The demands on parents to be hyper-engaged and always "on: are rising. We get dozens of emails and texts from school and daycare every week that must be read, digested, and sometimes responded to. Securing childcare for summers and school breaks takes 100 hours of planning every year.

In short, parents are, on average, working more and doing more hands-on childcare than in decades past. You don't have to have a PhD in mathematics to know that the hours in the day just don't add up. So many parents are trying to cope in any way that they can, trying anything that might help them decompress, which includes a lot of different coping mechanisms like alcohol, THC gummies and weed, and mindlessly watching Netflix until they fall asleep. They're also withdrawing socially, over or undereating, and bottling up their feelings. Overall, it's not a great recipe.

One honest mom took to social media to make a confession. In a Reddit post, she confessed that sitting and mindlessly scrolling on her phone was the only thing she had that helped her decompress, and she wasn't feeling great about it.

She also asked for some advice from older generations who didn't have all the pressure to go-go-go, and who didn't have the option of numbly flicking through Instagram to pass the time: "Older parents, how did you decompress from toddlers? I’m a single mum and sometimes scroll my phone while she plays, esp. at noisy play gyms, just to mentally/physically reset. I feel guilty."

Older folks who were parents back in the 70s, 80s, 90s, and even early 2000s chimed in with plenty of timeless advice:

1. Put the kids to bed on time. No exceptions.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family For older generations of parents, bedtime was non-negotiable,. Photo by Anna Hliamshyna 💙💛 on Unsplash

Universally, the one thing older parents will always tell you is that you need to get your kids to bed on time and without feeling guilty about it. Personally, I struggle with this all the time. As your kids get older, they learn how to work you and guilt you into letting them stay up later and later. And, honestly, it's pretty awesome when your kids want to hang out with you by watching a show or playing a game together late into the evening.

But mommy and daddy need time to wind down before bed, too. Older generations were definitely better at sticking to the routine without exception.

"Get them to bed ON TIME. No flexibility except in emergencies or family events. Just seeing the bed time approaching, started my unwind. Then TV and books," one user wrote.

"My kids were ALWAYS in bed by 7:00. Then it was bath time with a good book for me. I was also a single mom and the sense of peace when they were finally asleep was exquisite!" said another.

"Set routines. That's it. No flexibility when it comes to meals, bedtime, etc. You can break that routine for very special occasions such as Birthdays, Christmas, etc however the routine is the ironclad rule of the household. This is for the kids to learn structure, and for you as the parent to get time to yourself," someone agreed.

Once the kids are firmly in bed, parents agreed that a whole wide world was open to you. You could do a puzzle, take a bath, enjoy a glass of wine. Or just go to bed yourself and get that coveted extra sleep!

2. Let them play unsupervised. Feel no guilt.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Kids need unsupervised play time, and so do adults. Photo by Annie Spratt on Unsplash

It's been a hot topic of debate as to why kids these days seem more anxious than previous generations. A lack of unstructured, unsupervised free play is definitely a factor. And, ironically, it's contributing to parents' stress, too.

This is definitely the making of the younger generation of millennial parents. Gen X and Baby Boomer parents had no issue with letting kids take advantage of their freedoms, and they were a lot more relaxed as a result.

"[My parents] let sleeping dogs lie so to speak. If it wasn't broke, they didn't look to fix it. If we were achieving as we should in school and not arrested as teenagers, they assumed we were doing fine and on track to get to college. Even as young kids we had enormous physical freedom to roam around the neighborhood on our own - and I grew up in Brooklyn and not an idyllic suburb. Both my parents worked and after we sat down to a home cooked meal on almost all week nights my parents essentially retreated to the living room and watched television or read and we kids also retreated," one user said.

"When my kids were little, I just let them play outside. They would ride their trikes back and forth on the sidewalk in front of the house. Usually a neighbor or two would also come out and we would visit while the kids ran around. After that, it was dinner time, maybe a little TV, and then bedtime. When they were older, we would go to the park and hang out with their friends while I chatted with the moms," said another.

3. Read. (Books, that is.)

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Reading instead of scrolling can make a huge difference. Photo by Marga Santoso on Unsplash

If you're getting the kids to bed at a decent hour or finding yourself with a few minutes of freedom in the middle of the day while they play outside, the older generations are begging you: Pick up a book instead of your phone.

"I had a book with me literally everywhere I went. If I had 30 seconds where total attention wasn't required, I was reading. Now I keep books on my phone so nothing's really changed except the medium," someone wrote.

"My mum used to lock herself in the toilet (as it was the only room with a lock) and read a lot of a book sat on the toilet," added another.

Reading books has tons of benefits for the brain, like making you sharper, more intelligent, and lowering stress. Screen time, on the other hand, is "empty calories" for the brain—it's easy and fun, but harmful in large amounts as it can lead to sleep issues and more anxiety, for starters.

Luckily, you can get a Kindle for pretty cheap and have easy, instant access to tons of books. The screen is easier on your eyes than a phone, and you won't get distracted by social media or texts.

4. Ask for help.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Parents need more community support. Photo by Tim Mossholder on Unsplash

America has always been known as a heavily-individualistic culture. But over the years, the extended family unit has definitely suffered. A Surgeon General's advisory from 2023 shows that people communicate with family outside their immediate household far less often than in years past.

That's a shame, because older parents survived and thrived in part because they got more help. But help can take many forms, from grandparents to neighbors to friends. You might just have to learn how to ask for it:

"One more thing that probably made a big difference is grandparents. Back in the day when my kids were young, grandparents were probably a lot more available and active in the grandkids' lives than they are now. They gave us respite before we got to the point of feeling like we needed it," one user wrote.

"We collaborated with relatives or friends. get a pool of parents going, have meet ups with kids of similar age. you can then rotate with those parents if you have an appointment or just need an hour or two of sanity," said another.

"When my kids were young, we spent a lot of time with other families so the kids could go off and play together and we could have adult time. Kids could play safely outside and did so on a regular basis, mostly because parents were also outdoors more and adults who happened to be outside looked after other people's kids. Having strong communities, strong ties, made things a lot easier."

5. Zone out.

The more things change, the more they stay the same. Just because older generations didn't have smartphones and streaming doesn't mean they didn't turn their brains off every now and then.

Their advice? Stop beating yourself up, even for your less-than-ideal coping habits. This stuff is hard.

"I would strap [my kids into] their car seat, close the door, and then walk around the car to the driver's seat. That short walk around the car was my happy place. An oasis of calm. A short interlude of bliss," one commenter joked.

"I was also a single mom. Phones weren’t as prevalent when the youngest was a toddler in 2008. I believe I would zone out. It was a form of meditation in a way. I was disassociating but if I scroll and dissasosiate on the phone I feel worse. Don’t beat yourself up. Hang in there!" said another.

"Peace in engagement, in quietly watching, quietly observing, especially since time flies and when you pick up your phone it flies even faster. Which creates more guilt and anxiety. Try it. Look at the time, play on your phone, see how fast time goes. But sit and do nothing but watch, and time slows down and you can rest."

One thing older generations of parents can all agree on is that the pressure today's parents face has gotten completely out of control. The truth is, the world is different, and not all of the "old ways" still work. But it doesn't mean we can't learn anything from how things used to be.

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Passenger on 274-day cruise is surprised to learn the one word you can't say on the ship

"It's like saying 'Macbeth' in a theater."

via Mattew Barra/Pexels

There's one word you can't say on a cruise ship.

There are some things you just don't say. You don't yell out "bomb!" on an airplane, make jokes about carrying weapons while going through security, or, as Michael Scott from The Office knows, loudly proclaim that a boat you're currently on is sinking.

Those are all pretty obvious examples, but sometimes etiquette and decorum are a little more subtle. If you're not experienced in the ways of the venue you're in, you might not know all the unspoken rules. And you might find out the hard way. Cruise ships, for example, have their own very specific set of rules and regulations that guests should abide by.

On December 10, 2023, Royal Caribbean’s Serenade of the Seas set sail on the Ultimate World Cruise—a 274-day global trek that visits 11 world wonders and over 60 countries.

cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean 9 months is a very long time to be aboard a boat, even a giant cruise ship. Photo by Peter Hansen on Unsplash

This incredible trip covered the Americas, Asia Pacific, Middle East, Mediterranean and Europe with a ticket price that ranges from $53,999 to $117,599 per passenger.

With such a unique and incredible offering, it's understandable that Royal Caribbean wanted to invite plenty of influencers to help them get the word out.

Aboard the Serenade to the Seas was popular TikToker Marc Sebastian, who documented his experience throughout the journey. In one video with over 4.3 million views, he revealed what he’s learned over his first few weeks aboard the ship; the biggest was the one word you’re not allowed to say.

"So here's [what] I've learned about cruising since I've spent 18 nights on this floating retirement home with a Cheesecake Factory attached. First, number one, you're not supposed to talk about the Titanic," he says in the clip.

Titanic! It's the ultimate taboo when you're on a giant ship traversing the ocean. Even after all these years, it's still too soon to make even lighthearted comparisons or jokes.

@marcsebastianf
someone get whoopi on the line girl i have some goss for her #ultimateworldcruise #worldcruise #serenadeoftheseas #cruisetok #cruise #9monthcruise #titanic

“Who knew that? I didn’t,” Sebastian said. “I brought it up to an entire room of people having lunch that our ship is only 100 feet longer than the Titanic — when I tell you that utensils dropped. Waiters gasped. It’s dead silent.”

Sebastian was flabbergasted. "It wasn't in the... handbook," he joked. "Not that I read the handbook, clearly."

After the unexpected reaction, his cruise friend told him, “You’re not allowed to talk about the Titanic.” It makes sense.

Who wants to be reminded of the tragedy that killed around 1,500 people while sinking one of the most impressive engineering feats of the era? More experienced cruisers chimed in that they were familiar with the unique piece of etiquette.

cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean Pro tip: Don't ask the band on board to play "My Heart Will Go On" by Celine Dion Giphy

"When I went on a cruise, my mom told me saying Titanic was equivalent to screaming ‘bomb’ at an airport," Mikayla wrote in the comments.

"It’s like saying Macbeth in a theatre, it’s an unspoken rule" another commenter added.

"I’m sorry you’re telling me you had a Harry Potter like experience saying Voldemort at Hogwarts but it was the titanic on a modern day cruise I’m cryingggg" joked another.

Later in the video covering little known cruise facts, Sebastian admits he was surprised to learn that cruise ships have godmothers and that the pools are filled with seawater.

In an update from June of 2024, Sebastian explains that he only stayed on the cruise for 18 nights. He was not booked to stay throughout the entire voyage, and for him, that was a relief.

He initially jokes that he was kicked off the boat for saving a penguin that had jumped aboard. But in the end, he admits he was more than happy to deboard early.

"I walked off that ship not a happy man," he said, saying the ship was overstimulating and stressful. In another video, he films as the ship navigates the Drake Passage, one of the most notoriously dangerous and choppy stretches of water in the world. It looks stressful indeed, to say the least.

Cruising isn't for everyone, let alone for 274 days straight! But now Sebastian knows the golden rule for his next cruise.

This story originally appeared last year. It has been updated.

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Video unearths Gerber's failed 1970s campaign to sell 'baby food for adults' to lonely Boomers

"Something to eat when you're alone." 👀

Photo by Léo Gilmant, Wikimedia

Would you eat "baby food for adults?"

Brands are constantly adapting to our ever-changing world in an effort to stay relevant and viable and, ultimately, make their bottom line. However, sometimes these attempts at gettin’ with the times are so out of touch they miss the mark completely. We call these instances marketing fails.

One such marketing fail happened in 1974, when Gerber—the brand synonymous with baby food—tried, and failed, to rebrand itself as a food for college kids.

As explained by Max Miller of Tasting History, in a short but sweet video (though maybe not as sweet as Gerber’s puréed mango-apple-banana flavor), the ‘70s saw a dramatic decline in marriages and births following the Baby Boom between 1946 and 1964. Less babies, of course, meant less need for baby food, and Gerber was looking for ways to combat a slump in its sales.

Their solution? Rebrand their product as something for college kids.

- YouTube www.youtube.com

Using the logic of “We were good for you then. We’re good for you now,” Gerber rolled out full meals like "Beef Burgundy," "Mediterranean Vegetables," "Ham Casserole," "Creamed Beef," and even "Sweet and Sour Pork” placed in the exact same jars used to contain infant food.

Though the idea itself might have been sound—convenient, all-in-one meals? What busy single person doesn't want that?— the biggest flaw was in the execution. Depressing, or condescending taglines like "Something to eat when you're alone" and "Look at you! All grown up!" didn’t exactly endear young folks to drown out their loneliness with a savory, lukewarm meat mush.

gerber baby food, baby food, marketing fail, commercial, vintage commercials, tasting history, max miller Who doesn't wanna eat beef burgundy right out of the can?Wikimedia

All in all, the failed product went off the shelves within only a few months of its launch. As many viewers pointed out, this very well could have been an idea too ahead of its time, because in today’s fitness-centric world, it could have been a hot ticket item.

“There's a market for meal replacements, both for people with finite time and health buffs,” one person noted.

Another echoed, “Honestly, just put it in a squeeze pack and market it for fitness and those sales will soar.”

Others brought up the fact that the elderly, sick, or, as one person put it it, “the Soylent crowd who hate how the subsistence of their physical body interferes with the grindset,” could have easily bought into the product. But cool college kids? Not so much.

Still, this probably doesn’t go down in history as the most out of touch market schemes. Certainly not in comparison to the infamous Kendall Jenner Pepsi Ad from 2017.

- YouTube www.youtube.com

Or the short-lived Dove Facebook Ad, also from 2017, where a Black woman takes off her shirt to reveal a white woman standing in her place. The idea was to imply that the product was for all women. The interpretation was that it promotes white ideals of beauty. Whoops.

- YouTube www.youtube.com

Or when the American Dairy Association made a translation blunder with their “Got Milk?” campaign, when it wrote “Tienes leche?” for its Spanish-speaking audience. This literally translates to “Are you lactating?”

You could also put the recent Sydney Sweeny American Eagle blue jeans ad in this category. The highly controversial commercial might have boosted web site traffic, but sales? Not so much, according to sites like Adweek and Retail Brew.

- YouTube www.youtube.com

Bottom line: brands ultimately aim to serve themselves, and they do so by trying to tap into the potential emotional triggers of their customer base. We know this, but, let’s face it, even the most scrutinous among us might be swayed by the clever or heartfelt story told in an ad. When they majorly faceplant, however, it’s a lot easier to see their true intentions and a good reminder to take it all with a grain of salt.

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Mom on 2-year decluttering journey shares her 'use it or lose it' hack

"I honestly haven’t regretted, or even thought twice, about everything I’ve donated or thrown out in the process."

Image via Canva/AndreyPopov

Mom shares her decluttering hack to help others.

Decluttering your home can be an exhausting undertaking. And while professional Marie Kondo's famous advice to get rid of anything that doesn't "spark joy" may be a helpful tip while decluttering, a mom who's been embarking on a two-year decluttering journey of her own offered her advice to help get you motivated.

She shared her best decluttering guidance with fellow home organizers trying to get rid of unnecessary stuff called the "Use it or lose it" hack. She wrote, "I’ve been on a major decluttering journey for the past 2 years. And I honestly haven’t regretted, or even thought twice, about everything I’ve donated or thrown out in the process."

On her journey, she realized that "the actual regret came from the realization that certain things really are use it or lose it. And not just those with expiration dates." It hit her that the things she never used that had been stuffed in her closets ultimately became useless over time, and, whether or not she wanted to, she had to throw them away.

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"The spools of stretchy string I’d been storing for who knows how long, just in case I started making jewelry again - brittle and discolored. A purse packed away for so long, it started flaking and crumbling in my hands. (That one hurt. My daughter would have loved it!)," she wrote. "A beautiful dress that I almost never wore when it actually fit me right. I should have considered every day the 'special occasion' for it."

In the end, because she didn't "use it," these things deteriorated to the point where she had no choice but to "lose it." She continued, "So no, donating perfectly good items in hopes they will be loved again brought no regrets. When you have too much stuff, when you save things for just the right occasion, you may never really enjoy any of it. Having a curated collection of needs and wants that actually see the light of day is just a better way to live."

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Her sage advice resonated with others struggling with guilt or regret about getting rid of perfectly good items during their decluttering.

"This is exactly why I’m such an advocate of using the 'good glasses'… lighting the expensive candles… wearing your favorite clothes… you actually get to ENJOY your things and your life, just because! Rather than find them years down the line and feel sad that you never appreciated them when you could. Sometimes I put Pepsi in a wine glass just to feel fancy but I don’t want wine 🤣," one commented.

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Another added, "This is a beautiful way to look at it, and gives me a bit of a better outlook while on my own decluttering journey! Every day is the day to put it to use, before it can’t be used at all! And if you can’t find a use for it now, give it away to somebody who maybe can :)."

Many were grateful for the perspective. Another declutterer shared, "I feel this. It’s so true. Try to value what you own and use it. Live in the moment and don’t save your nice stuff for later - be kind to yourself you deserve the best! Not later- now." Another quipped, "You cracked the code! I say this a lot in here. It’s not wasting the item to give it away. It’s wasting it to keep it and not use it. Things should be used and enjoyed not stored away until they’re no longer useful. Keep it flowing. And don’t dust your candles. Burn them!"

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