Want to be an excellent conversationalist? You should know the 43:57 rule.
It works for dating, friendships and business.

A couple havng a fun coversation on a date
When we think about gifted conversationalists, we’re more likely to think of great talkers—those who wow us with their insights, wit, and charm. However, communication experts believe that if you want to make a great impression on someone, knowing how to listen goes a long way.
Those of us who love being verbose may think the world loves us because of how well we can talk. But the person sitting in front of you has a lot to say, and nothing makes them feel better during a conversation than your undivided attention.
As the old saying goes, we never quite remember everything someone has said to us, but we’ll never forget how they made us feel. When you actively listen to your conversation partner, they feel that you value them and are receptive to their needs. It also eases any feelings of conflict or resentment.
After a good conversation, the person you spoke with should think, “Wow, that person really gets me,” instead of, “It was like I didn’t even exist.”
A study from 2016 on sales calls did an excellent job of quantifying the amount we should speak versus listen during a conversation. A marketing director at Gong.io analyzed 25,537 sales calls using artificial intelligence and found that the interactions where the salesperson talked 43% of the time and listened 57% of the time had the highest sales yield.
This finding has come to be known as the 43:57 rule.
Even though the study was conducted on business calls, the reason that it works should apply to social conversations as well. Paying more attention helps a salesperson identify the client's needs and makes them feel comfortable spending money because they know it's with someone who understands their interests.
It’s the same as a social situation where the person you speak to wants to know they are valued and you respect what they say.
This is excellent advice, but sometimes it’s hard to listen when you’re in a fun conversation and have a lot to say. Kate Murphy, author of "You’re Not Listening," says it’s all about staying calm.
"Deep breaths are always good. They're always good. Because it...calms down that fear response. It helps you get more centered,” Murphy told WBUR. “But also to develop your curiosity. Like I said, make it more important to be curious than to be right. And to go into every conversation with that mindset of how could I be wrong? Instead of, let me prove how I'm right.”
“That's how you develop creative ideas. It's how you cooperate. It's how you find middle ground, or at least a peaceable existence,” Murphy added.
The idea that to be a great conversationalist one should master the art of listening is a bit counterintuitive. But, if you feel that you have a lot to say in conversations and can be interesting to listen to, imagine how great that’ll make others feel when you show that you enjoy listening to them as well. It’s a virtuous cycle where everyone wins.
This article originally appeared on 3.7.23
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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
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Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.