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Joy

Dad who poses in daughter's crocheted crop tops has become a wholesome viral phenomenon

"My dad has never been afraid to look silly, especially if he's having fun doing it."

dad models crochet tops, emily beaver crochet

Photos from Instagram, used with permission from Emily Beaver.

This is wholesome family content and brilliant marketing all rolled into one sweet story.

Emily Beaver and her wonderful crochet creations have been getting a lot of love online lately, not only for her evident prowess with a needle, but also for her delightful models—her parents.

Emily’s mom, Amy Beaver, started it all by wearing one of Emily’s designs, which caused a spike in views on her social media.

But then Emily’s Dad, Jeff Beaver, started sporting Emily’s fabulous crop tops, and let’s just say … people were hooked.

Pretty soon, videos of Jeff dancing, twirling and being an absolute goofball while wearing Emily’s bralettes went viral. Like, mega viral. One video of him wearing a full rainbow ensemble while the family performed a “drag race” inspired routine got nearly 19 million views. Influencer status: unlocked.

Emily and her family even got the attention of "Good Morning America,"
where she attributed the success of her LoveBeav crochet line to her parents’ ability to embrace the silliness.

"We could care less what other people think about how silly it might look," she told GMA. "My dad has never been afraid to look silly, especially if he's having fun doing it, so there was never any hesitation on his part.”

@lovebeav

I can and I will 😂

♬ original sound - 👑 King Moe 👑

The strategy has definitely worked. Emily shared that since creating videos together with her family, her business has exponentially grown—going from “barely any sales at all, to usually selling out my entire restock each month.”

Sales have been so strong, in fact, that Emily now solely works as a full-time crochet artist.

@michaelscraftstore @Emily Beaver to the rescue 😂 #makeitwithmichaels♬ original sound - Michaels Stores

She even got to partner with Michael’s Craft Store, one of her favorite places for finding crochet supplies.

One of her most popular items seems to be her “Third Eye" bralettes, which come in a variety of colors. Jeff really likes the green one, as you can see.

@lovebeav

♬ San Andreas Theme Song - Young Maylay

One commenter posed the question we've all been asking ourselves: "Why does he look so good in those crochet tops?"

Sadly, this rainbow number is sold out.

No one could wear it like Jeff, though. Let’s be real.

Even if you don’t dig crochet, watching the Beaver family antics is a great form of entertainment. So sayeth the fine people of the internet.

@lovebeav

Jeff slayed as per usual

♬ Kaala chasma samel gurung viral trending song - समेल गुरुङ्ग

“Totally don’t have this relationship with my parents but I would do this for my kids. You all are awesome,” wrote one person.

“You three could truly lighten the world I believe! Always makes my heart happy!” wrote another.

For Emily, making videos together has been the ultimate highlight. She told GMA, “The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing.”

The Beaver family is clearly having a wildly good time, and their joy is contagious. Whatever they're selling—be it crochet tops or silly dad dances or family videos—we’re buying.

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Sustainably good news: Recycling is getting better and this family is showing us how

What if instead of focusing on what isn’t working, we looked at these stories as an invitation to do better?

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Ryan Metzger and son Owen

There is no shortage of dire news about the state of modern recycling. Most recently, this NPR article shared the jaw-dropping statistic that about 5% of all plastics produced get recycled, meaning the rest of it ends up in landfills. While the underlying concerns here are sound, I worry that the public narrative around recycling has gotten so pessimistic that it will make people give up on it entirely instead of seeing the opportunities to improve it. What if instead of focusing on what isn’t working, we looked at these news stories as an invitation to do better?

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During a double feature of “The Mummy” and “The Mummy Returns” in London, moviegoers got the ultimate surprise when who should walk in but Brendan Fraser himself, completely decked out in Rick O’Connell attire. The brown leather jacket. The scarf. Everything.

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True
Fathers Everywhere

This article originally appeared on 06.15.16


To a stranger I met at a coffee shop a few years ago who introduced me to what my life as a parent would be like:

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'Bachelor' alum's decision to hire a night nurse highlights the mixed messages new moms receive

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Photo by Jenna Norman on Unsplash

Hiring a night nurse brings out a mixed bag of opinions and advice.

"The Bachelor" alum Tia Booth is finding out firsthand how conflicting mom advice can be and she's calling it out. Booth gave birth in December of 2022 and revealed that she hired a night nurse so she and her fiancé Taylor Mock could get some sleep a few times a week. Sleep is essential to functioning properly as a human and as a parent.

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I should've informed the nurse that I was tired and allowed her to take my two-day-old baby to the nursery, but asking for help seemed taboo. In today's world, women are advocating for new moms to not only ask for help, but to seek it out—until they do, and suddenly the message changes...again.

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The Cumberland Police Department's evidence examination request.

A 10-year-old girl from Cumberland, Rhode Island, had serious questions about whether Santa Claus is real and submitted DNA evidence to her local police to get the truth. On the morning of December 25, 2022, Scarlett Doumato collected a partially eaten cookie and carrots with bite marks and sent them to the Cumberland Police Department for testing, along with a handwritten note.

“Dear Cumberland Police Dapartment [sic], I took a sample of a cookie and carrots that I left for Santa and the raindeer [sic] on Christmas Eve and was wondering if you could take a sample of DNA and see if Santa is real?” Doumato wrote.

Cumberland police chief Matthew J. Benson was impressed by the child’s dedication to solving the mystery. “For her to take that initiative and to push that forward because she has a question that she wants answered, I just think was amazing,” Benson told Today.

The police department shared a photo of Doumato’s evidence, her letter and a statement on Facebook.

letter, police

Doumato's handwritten letter to the police.

via Cumberland Police Department/Facebook

Doumato’s work collecting evidence at the scene of the crime was impressive, to say the least. “She did the work — she collected the evidence, she tagged it the right way,” Benson said. “She’s obviously watching the shows very intently. Separate baggies. She did it right by the book, so we’re taking it just as serious as she is.”

Doumato submitted evidence bagged separately.

via Cumberland Police Department/Facebook

The Cumberland Police Department announced that after seeing her evidence it has launched a special investigation into the Santa inquiry.

The department shared in its press release:

"Earlier this month, a young investigator from the Town of Cumberland submitted the attached letter requesting a DNA analysis be conducted on the partially eaten cookie and carrot remains she acquired on the morning of December 25, 2022, for possible DNA evidence of Santa Claus (aka, Kris Kringle, aka Saint Nicholas, aka St. Nick) and/or one of his nine reindeer. As such, Chief Benson immediately instructed his Investigative Division to forward her evidence to the State of Rhode Island’s, Department of Health–Forensic Sciences Unit for analysis. Chief Benson noted, 'This young lady obviously has a keen sense for truth and the investigative process and did a tremendous job packaging her evidence for submission. We will do our very best to provide answers for her.'"

The Cumberland Police added some additional evidence they collected on the night of December 24th. The most compelling evidence was a photo of a "reindeer" spotted in the area that night.

reindeer, deer

The Cumberland Police Department shared a "reindeer sighting" on Christmas Eve.

via Cumberland Police Department/Facebook

The girl’s mother was excited to see the police were taking her daughter’s inquiry seriously. “A giant thank you Chief Benson and the entire CPD! My Scarlett is going to be so thrilled that you are looking into her case!!!!!” Alyson Doumato wrote in the comments.

WJAR caught up with the young detective and learned that she has a Wacky Lab home detective kit sitting on her desktop. "I watch crime shows, and I thought it was like cool to be a detective,” she told the news outlet.

Her mother said that the investigation is just part of her nature. “She's always a little bit skeptical, and looking for the facts,” Alyson Doumuto said.

The open case is still being pursued by the Cumberland Police Department.

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Photo by rocknwool on Unsplash

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Though there is no negotiation with this force of nature, those with loved ones who have passed on are being given a little bit of closure—one blanket, scarf or sweater at time.

When friends and knitting enthusiasts Jen Simonic and Masey Kaplan realized that they both shared the experience of frequently being asked to finish knitting items left undone by those who have died, they were inspired to create a like-minded community that expanded beyond their homes in Seattle and Falmouth. After all, this was an aspect of the hobby that both women deeply enjoyed.

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