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Joy

Dad who poses in daughter's crocheted crop tops has become a wholesome viral phenomenon

"My dad has never been afraid to look silly, especially if he's having fun doing it."

dad models crochet tops, emily beaver crochet

Photos from Instagram, used with permission from Emily Beaver.

This is wholesome family content and brilliant marketing all rolled into one sweet story.

Emily Beaver and her wonderful crochet creations have been getting a lot of love online lately, not only for her evident prowess with a needle, but also for her delightful models—her parents.

Emily’s mom, Amy Beaver, started it all by wearing one of Emily’s designs, which caused a spike in views on her social media.

But then Emily’s Dad, Jeff Beaver, started sporting Emily’s fabulous crop tops, and let’s just say … people were hooked.

Pretty soon, videos of Jeff dancing, twirling and being an absolute goofball while wearing Emily’s bralettes went viral. Like, mega viral. One video of him wearing a full rainbow ensemble while the family performed a “drag race” inspired routine got nearly 19 million views. Influencer status: unlocked.

Emily and her family even got the attention of "Good Morning America,"
where she attributed the success of her LoveBeav crochet line to her parents’ ability to embrace the silliness.

"We could care less what other people think about how silly it might look," she told GMA. "My dad has never been afraid to look silly, especially if he's having fun doing it, so there was never any hesitation on his part.”

@lovebeav

I can and I will 😂

♬ original sound - 👑 King Moe 👑

The strategy has definitely worked. Emily shared that since creating videos together with her family, her business has exponentially grown—going from “barely any sales at all, to usually selling out my entire restock each month.”

Sales have been so strong, in fact, that Emily now solely works as a full-time crochet artist.

@michaelscraftstore @Emily Beaver to the rescue 😂 #makeitwithmichaels♬ original sound - Michaels Stores

She even got to partner with Michael’s Craft Store, one of her favorite places for finding crochet supplies.

One of her most popular items seems to be her “Third Eye" bralettes, which come in a variety of colors. Jeff really likes the green one, as you can see.

@lovebeav

♬ San Andreas Theme Song - Young Maylay

One commenter posed the question we've all been asking ourselves: "Why does he look so good in those crochet tops?"

Sadly, this rainbow number is sold out.

No one could wear it like Jeff, though. Let’s be real.

Even if you don’t dig crochet, watching the Beaver family antics is a great form of entertainment. So sayeth the fine people of the internet.

@lovebeav

Jeff slayed as per usual

♬ Kaala chasma samel gurung viral trending song - समेल गुरुङ्ग

“Totally don’t have this relationship with my parents but I would do this for my kids. You all are awesome,” wrote one person.

“You three could truly lighten the world I believe! Always makes my heart happy!” wrote another.

For Emily, making videos together has been the ultimate highlight. She told GMA, “The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing.”

The Beaver family is clearly having a wildly good time, and their joy is contagious. Whatever they're selling—be it crochet tops or silly dad dances or family videos—we’re buying.

All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

via UNSW

This article originally appeared on 07.10.21


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