A salesman showing a client the big picture.
So you’ve got a great idea for a Hawaiian vacation you want to sell to your spouse, but you’re not entirely sure they’ll go along with the idea. If you want to know the best way to sell them on the trip, you should follow the advice of John Medina, a brain researcher and professor who wrote the “Brain Rules” series of books.
In "Brain Rules," Medina argues that the best way to persuade someone is to show them the big picture first. "Don't start with details," he writes. “Start with key ideas and, hierarchically, form the details around these larger notions."
So, instead of starting the conversation with the fact that your buddy Rick at work has a brother who has an AirBnB in Waikiki and can get you a place to stay for $125 a night. Or, kicking off the pitch by outlining a deal on Aloha Airlines where if you fly on Thursday mornings from a specific airport, you can save 37% on a round-trip flight to Honolulu.
Start with a big-picture idea. “Did you know we can spend a week in Hawaii for under 2 grand?”
The rule is based on a fundamental neuroscientific truth: The brain craves meaning before detail.
The human brain. via Curtis Cripe/Flickr
Medina argues that humans need to feel a connection to the story before they are willing to pay attention to the details. “Normally, if we don’t know the gist—the meaning—of information, we are unlikely to pay attention to its details. The brain selects meaning-laden information for further processing and leaves the rest alone,” Medina writes in his book.
Communication coach and Harvard instructor Carmine Gallo says the rule is rooted in human evolution. "When primitive man ran into a tiger, he did not ask, how many teeth does the tiger have? Instead, it asked, will it eat me? If you want your team to get behind a new initiative, give them the big picture first,” Gallo said in a keynote address.
The great thing about this rule is that it has many different applications, from interpersonal relationships to business to social media. Gallo says that when trying to persuade someone, we should consider sharing our ideas as if they were tweets. “The big picture, however, must be short. I like to keep the top-level message no longer than a Twitter post of 140 characters,” he writes.
Steve Jobs shows off iPhone 4 at the 2010 Worldwide Developers Conference.via Matthew Yohe/Wikimedia Commons
Steve Jobs did a great job selling Apple products by introducing them with a simple, big-picture idea that enticed people to pay attention. He started with the big picture when introducing the iPhone in 2007. "Today, Apple is going to reinvent the phone,” he said. “The iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone."
On a deeper level, the rule is all about understanding a simple part of human nature. You must have a compelling story from someone to want to listen to you, follow your lead, or change their mind. But once you have them hooked on the big picture, convincing them of the details is a piece of cake.
Beaver in water. Photo by 
An actual beaver dam on the now-thriving Price River
Not just coworkers—family, friends, strangers, kids…
Imagine having to go so badly but being out of euros. 
Anything hobbit-esque can't be wrong. 
But what if you need pain meds AND mascara?!
Imagine how this would affect childcare.
Honestly…where's the lie?
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Urgent dash to the bathroom! 🚪🏃♂️
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Close-up of bottom of ladybug found in colonPhoto credit: 
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."