His name is Shoji, AKA “The Do Nothing Guy,” and if you’re in Tokyo and looking for someone to quietly read a book with in a park, he’s your guy. That is, if you have an extra hundred to spare.
Sometimes positive innovation is born from serious matters. Recently, many mental health advocates have warned of a loneliness epidemic as people readapted to getting out of a worldwide lockdown. But whether that’s your affliction or not, sometimes you just want a buddy by your side while you go to the grocery store–or, better yet, when you’re snooping through your husband’s phone.
Travel writer Drew Binsky explains how it works. From his YouTube page: “There is a man in Tokyo named Shoji Morimoto, and he makes a full-time living by literally ‘doing nothing.’ If you pay $100, you can rent him for a few hours, and he will join you around Tokyo to be your companion.”
He gives examples. “Want to grab a beer at the bar? He’s in. Want to read a book in the park? He’s in. Want to relax at home? He’s in. Even though this was one of the strangest experiences I’ve ever had–it’s actually a pretty neat concept.”
Drew shares a video of trying out the service with the hopes of making Shoji an actual “real friend” by the end of the day. Drew and his friend, a Japanese translator, meet Shoji at the train station and discuss what kind of food he likes. Shoji mostly just nods and follows behind them, which Drew describes as “strange and awkward.”
As they gobble up some Udon noodles, Drew tries to make small talk, which is translated. They find out that–while it’s not an official number–he has about 1,000 clients per year who use his “do nothing” service. It’s also confirmed he’s the “first guy who started doing this,” but there are many others who are attempting to follow his lead.
Interestingly, Shoji is pretty much up for anything, as long as it’s not romantic, sexual, or illegal. He describes one woman who broke pieces of paper into rice-sized bites and merely wanted him to watch her “eating the paper.” He found this “funny.”
After spending some time together, Drew relays that he’s starting to get why this is so popular. “In Japan,” he says in a voiceover atop a photo of a busy Tokyo street, “There is a term called Hikikomori, which refers to people who withdraw from the world and isolate at home due to loneliness and social anxiety.” While renting a friend might seem like a temporary fix to a pretty heavy wound, it certainly seems to help stop the proverbial bleeding. And sometimes it’s just fun.
They continue their day visiting an arcade, McDonald’s, and the post office. At one point, Drew gets a tiny laugh out of Shoji and hopes maybe that’s his “in” for real friendship. It’s translated that Shoji likes the TV show Desperate Housewives, the movie Back to the Future, and Michael Jackson. Many friendships have been built on way less.
In Drew’s summation, the experience was interesting, but he seems disappointed that they couldn’t get much out of Shoji. When asked what he thought of the experience, Shoji stayed on-brand and answered, “Nothing,” while money was exchanged.
But some in the YouTube comments are frustrated by Drew and feel he missed the point. One person writes, “I feel like the point of him is being missed. He’s not there to be an interactive friend. He’s there to accompany people in places where being alone can be a stigma, like going to a bar or restaurant you really want to visit but have no friends available to go or you don’t feel comfortable going alone for fear of mockery etc. He is meant to offer no judgment, opinion, or even safety – just there to make you look like you have a friend.”
Shoji has thoughts on the matter too. Asia Grace writes in a The New York Post story, “In his 2023 memoir Rental Person Who Does Nothing, Morimoto recalled being hired to watch a woman snoop through her husband’s secret online dating profiles. ‘She screamed (like in her DM) every 10 minutes or so,’ wrote Morimoto. ‘At one stage, she made a mistake with an app, clicking ‘Like’ for a man she wanted to skip through.’”
He makes about $80,000 a year, and this has inspired others to attempt his business model. Grace shares that a 25-year-old in the West Village, Isabella Epstein, also has a similar side hustle. “The genius Gen Z makes dinner reservations at swank NYC hotspots and invites random gals online to join her for a bite.”
Sometimes a table of strangers is better than a table of one.
