Barbershop pays kids $3 to read books out loud while they get their haircut
It's all about boosting kids' confidence, says City Cuts founder Jon Escueta.

Kids at City Cuts read to their barbers out loud.
Jon Escueta was coaching youth basketballβteams of 5th to 8th gradersβwhen he noticed that a lot of the kids struggled to talk to one another. "My players were afraid to communicate with each other and speak publicly during practice and in games," he tells Upworthy. So, he prioritized helping the kids build those speaking skills one by one during huddles and active practice.
Seeing those kids blossom, Escueta thought, "How can I implement this in my barbershop?"
Escueta is a licensed barber who owns City Cuts, a barbershop in Kutztown, Pennsylvania, that's all about "Giving back. Doing the right thing. Creating a community. Caring about each other." Wanting to help the kids who come into the barbershop build confidence in themselves beyond just getting a good haircut, Escueta started the Books by Kids initiative.
The concept is simple: While kids are getting their haircut, they read a book out loud to their hairdresserβand they get $3 as an incentive to do so. Here's what it looks like in action:
Escueta says it's all about boosting their confidence in speaking to strangers.
"Kids can start as young as pointing at picture books of certain cartoon characters, colors, animals or whatever they would like to look at," he tells Upworthy. "Even just a few words or sentencesβitβs the effort of trying and eventually will turn into chapters and louder voices."
It's a brilliant tactic, as having a book in hand removes some of the pressure kids can feel in new social situations and gives them something specific to talk about. Barbers can ask them questions about their books, and reading out loud also helps kids practice speaking loudly and clearly.
In 2019, Escueta shared with CNN that he struggled with socializing when he came to the U.S. at age 8 from the Philippines. βI didnβt know English and that was a lot,β he said. βI felt like I was being judged.β So the kids who come into his barbershop feeling hesitant to talk have a special place in his heart.
βThe ones who are timidβI gravitate toward those kids.β he said. βI know what it feels like and try to make them feel good about themselves.β
According to Escueta, approximately 75% of adults experience a phobia or anxiety related to public speaking, and the objective of Books by Kids is to increase kids' self-assurance through reading aloud.
People love the idea of combining reading with a trip to the barbershop:
"Goes to show that no matter what your job is , you can make a difference for others."
"This is amazing! This is how you change the world."
"Absolutely wonderfulβ¦such positive results and a 'win' for both!"
"I love that his barber is correcting his pronunciation and keeping an eye on the book while he cuts."
"This is such a fantastic initiative! It's wonderful to see a business not only providing a service but investing in the community and fostering a love of reading in young people. What a creative way to build confidence and encourage literacy!"
Parents who bring their kids to City Cuts appreciate it, too. One parent wrote in a comment that their child had "become more confident reading in front of peopleβ¦..which has led to him being more confident in front of groups of people. You guys do something pretty amazing with these kids and it doesnβt go unnoticed."
Another parent told CNN that she would drive 20 minutes to take her son to get his hair cut there because the kind barbers and the reading program have helped him build trust and become more comfortable.
It truly is a win-win when a business has happy customers who return again and again because they're getting a little something extra, and in this case that something extra is truly an extraordinary gift for kids and parents like.
You can follow City Cuts on Facebook, Instagram, and X.
- Teen bullied for loving books gets an avalanche of support from those who love reading, too βΊ
- Teacher reveals the 'really obvious' reason teens no longer read. It's not just the phones. βΊ
- School responded to a parent's book complaint by reading it aloud to the entire student body βΊ
- No one at the barbershop believed this guy could cover Sam Cooke. Then he started singing. - Upworthy βΊ






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