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What if all movie toys made the same mistakes with female characters that Hasbro did?

Hasbro famously left out the female lead in many of its first 'Star Wars' play sets (they're fixing it). What if they did the same to other female-led action movies?

It started with the hashtag #wheresrey and became a phenomenon.

(TINY SPOILERS FOR "STAR WARS: THE FORCE AWAKENS" BELOW.)

On Nov. 13, Jamie Ford noticed something odd about the "Star Wars" play set from Hasbro at Target.



This wasn't the first time female leads had been left out of Hasbro's toy lines. Last summer, fans of Marvel's "Guardians of the Galaxy" learned they couldn't buy toys featuring Zoe Saldana's kickass heroine Gamora. Avengers fans who wanted Black Widow action figures? Same story. Leaving Rey out of the "Star Wars: The Force Awakens" games and toys was somehow even more egregious. So people spoke up.

Hasbro finally learned their lesson, this time, but only after lots of public feedback.

Rey is, by all accounts, the star of the movie and the key character the rest of the trilogy will revolve around.Director J.J. Abrams agreed, saying, "it is preposterous and wrong that the main character of the movie is not well represented in what is clearly a huge piece of the Star Wars world."

Hasbro had pretty weak reasons for not making their first "Force Awakens" toy sets look like the film they're from. They said that there were spoiler reasons. Rey holding a light saber would have given too much away. (Then don't include a lightsaber? She also has a giant beating stick. Just sayin.')

So, in that spirit, we took a few creative liberties to imagine what Hasbro toy sets for famous female-fronted movies might look like if they were as oblivious about other women lead characters as they were with "Star Wars."

Katniss Everdeen may have stopped the Hunger Games, but she had a lot of help, ya know?


Buttercup is a cat. Which is sort of like Katniss, so that's cool, right?

Think Elsa and Anna are the most important part of this story? Let it go, yo.

Does Hasbro make toys like these for real? Yes. Is this set a satirical fake? Also yes. (Happy now, legal department?) Would it be dumb to exclude Elsa and Anna? That's the ice-cold truth. Did they ever do that in real life? Not to "Frozen." Did we cover our ass in this disclaimer? Damn right, we did.

A "Charlie's Angels" play set with 200% more Bosley!

If you sat through these movies, you're not just an angel, you're a saint.

A tragic love story becomes a triumph when Jack Dawson finally gets the whole piece of floating wood to himself.


Without the Rose action figure, you won't be able to yell at her to scoot over 5 damn inches so sexy perfect icicle Jack can survive. Thanks, fake Hasbro.

You know what's less fun to play without Thelma & Louise? The "Thelma & Louise" action play set.

Just FYI, if you need to overcome your rage at this slight, focus all your energy on loathing J.D.'s rock-hard Pitt abs. You're welcome.

Remember the 87 of 93 minutes Sandra Bullock was on screen trying not to die? Too bad.

Sandra Bullock is an Oscar winner and America's Sweetheart ™ who rescues herself from space in this movie. But tragically, the children given this fake action set will be forced to only play with the corpses of her coworkers.

Hasbro finally is starting to listen, but there's still a long way to go.

Since we started on this project (terrible Photoshopping takes a long time, mmmkay?), both Hasbro and Disney have apologized for leaving Rey out of their first-wave play sets. Hasbro is re-releasing their Monopoly set with a Rey figurine, and Disney promises many more Rey toys to come. In this case, calling them out worked.

But what about the other big female-led movies coming out this year? Hasbro is the official toy partner for Marvel, who has two huge movies coming out this year. Will they make sure there are plenty of Black Widow toys for the release of "Captain America: Civil War"? Will there be Mystique, Psylocke, and Jean Grey toys for "X-Men: Apocalypse"?

Assuming that kids wouldn't want to play with female action figures is like assuming people won't buy tickets to see female-led films. Neither are true. Last year, three of the highest grossing films were helmed by female actors. Imperator Furiosa from "Mad Max," Katniss Everdeen from "Hunger Games: Mockingjay Part II," and Melissa McCarthy's character from "Spy": They're all female leads in films that made more than $100 million at the box office last year.

As we wait to find out if they do the right thing, know this: Women make up 51% of the world's population and buy 50% of all movie tickets. It's time the toy world reflected more of our real world.

Listen to us, Hasbro-meh-Kenobi. It's YOUR only hope.

Campbell Soup Company announced a revised chicken noodle soup recipe.

They say they're giving the people what they want by leaving out ingredients that sound straight out of a chemistry lab.

But the recipe won't debut in Campbell's classic red and white can:


Photo by Cassandra Corrado, professional soup can photographer, for Upworthy.

They're rolling it out with limited-edition "Star Wars"-themed soup. They appear to be testing the recipe in the children's variety of the product while hedging their risk with the galactic merchandising bonanza surrounding "Star Wars: The Force Awakens" (in theaters in December 2015).

Photo by theimpulsivebuy/Flickr.

According to The New York Times, Campbell's soup sales have been falling since 2012. Between those financial pressures and the reputation of an 81-year-old product at stake, it makes sense that Campbell wants the force on their side.

But this isn't the only brand shake-up Campbell has had this year.

The company produced a collection of videos for an ad campaign aimed at delighting the country's diverse soup consumers. One video starred a little boy eating Campbell's "Star Wars"-themed soup — with his two dads.

GIFs from Campbell's Soup/YouTube.

Homophobes were not delighted. But the company stood by the video (and the law), staking its position as an ally of the gay community. Plus, with the majority of Americans supportive of gay marriage, that's also just good business.

So here's the scoop — or the ladle, rather — on Campbell's new soup recipe.

The new recipe eliminates most of the ingredients you wouldn't normally find in a household kitchen.

“We're closing the gap between the kitchen and our plants," Campbell Soup Company CEO Denise Morrison told The New York Times.

Photo by Cassandra Corrado for Upworthy.

The once 30-ingredient list is now 20. Among the departed are flavor enhancers like monosodium glutamate, disodium inosinate, and disodium guanylate, as well as texture additives like maltodextrin and preservatives like lactic acid.

Marketers call what's happening in the food industry a "clean label" revolution.

Photo by Robyn Beck/AFP/Getty Images.

In an interview with NPR, Jeff George, who works in research and development for Campbell Soup Company, said that's precisely what's driving the company's decision:

"The change we're seeing from moms and dads and kids, is they want foods with simpler, easy, understandable ingredients, cleaner ingredients. So we're changing our formulas."

Campbell and other processed-food conglomerates are a few decades late to the party. The "clean label" trend isn't exactly new. A report published in 1997 cited the health concerns of an aging population as a key motivator of the trend.

But today, companies like Campbell are listening to the youngsters. Morrison points to the 75 million millennials, the largest age demographic in the United States. "They're shopping and thinking differently about food and in a way that is influential," she said.

It's great that Campbell is finally heeding consumer demand.

But if food companies really want to serve this increasingly powerful young consumer group, they'll either need to speed things along or surrender market share to newcomers who will. The millennial economy is an on-demand economy, and they're not waiting 20 years for the soup they want now.

Daniel Fleetwood has been a "Star Wars" fan as long as he can remember.

Not his toys, but could be. Photo by Joe Raedle/Getty Images.


He grew up watching the films with his father, adorned the walls of his bedroom with posters, collected all the action figures, and regularly cosplayed as members from both the light and dark sides of the force when that time of year rolled around (and often when it didn't), according to a recent article in The Washington Post. He's done everything short of bull's-eyeing a womp rat with his T-16.

Daniel met his future wife, Ashley, during his senior year of college. She had never even seen a “Star Wars" movie at the time. But when faced with his unwavering fanaticism, she was soon seduced into the lore of the franchise and became a fan for life, the Post reported.

Daniel and Ashley got married in 2010, and their love of the epic space saga continued to blossom alongside their love for each other.

Sadly, Daniel was diagnosed in 2012 with spindle cell sarcoma, a rare form of tissue cancer.

When surgery failed to cure him, the cancer soon spread to his lungs. In September, he was told he had two months to live.

The diagnosis was devastating for the obvious reasons — no one wants to be torn away from their loved ones. Ashley knew there were just plain old life things that Daniel would miss, too. In particular, the highly anticipated seventh chapter in the "Star Wars" franchise, "The Force Awakens," is set to be released on Dec. 18.

If the doctor's timeline was correct, Daniel wouldn't be with her that long.

So Ashley launched an online effort to fulfill Daniel's dying wish to see an early screening of "The Force Awakens," rallying support with the hashtag #ForceforDaniel.


The campaign gained steam over the course of a week or so. Then Ashley received extraordinary news.

Daniel's wish would be granted, complete with a phone call from “Force" director J.J. Abrams.

Ashley wrote about the moment on her Facebook page on Nov. 5:

"To all our wonderful supporters, friends, family and awesome strangers: Daniel's final dream was just granted!!! Today the wonderful Disney and Lucasfilms made his final dream come true, in the amazing typical Disney way, they really do make dreams come true!

Daniel just finished watching an unedited version of Star Wars: The Force Awakens!!! We would like to thank the awesomely talented JJ Abrams for calling us yesterday to tell us Daniel was getting his wish granted!"

The outpouring of support for Daniel in the time since has been overwhelming, to say the least.

The couple's GoFundMe page to support Daniel's exhaustive medical bills has already received over $40,000 in donations, and Ashley's phone has been “ringing off the hook" with press requests to spread their incredible story.

“I feel a weight has been lifted for me by knowing he got his final wish," she wrote on Facebook.

“I want to thank ALL the amazing people who helped make this happen, thank you beyond words!!! May the force be with you all!!"

This isn't the first time Abrams has made such a heartwarming gesture. Two years ago, he granted a terminally ill "Star Trek" fan the opportunity to see an early edit of “Star Trek: Into Darkness" just days before he passed away. Likewise, Pixar studios sent a DVD copy of “Up" to 10-year-old Colby Curtin to fulfill her dying wish.

Daniel exceeded his doctor's expectations and continued to fight the good fight with each passing day.

He's been made an honorary Jedi Knight by a “Star Wars" fan club and received a gift that most fans could only dream of. It's safe to say that the force is definitely strong with him — and also with the good people who helped make his dream come true.

Update: After a fight with an aggressive form of cancer, Daniel Fleetwood has passed away, his wife Ashley announced on Nov. 10. In a Facebook post accompanied by a selfie, she wrote about her final moments with her husband.

"Daniel put up an amazing fight to the very end. He is now one with God and with the force. He passed in his sleep and in peace. He will always be my idol and my hero. Please hug uncle Marc for me and give Lucy lots of kisses. Rest in peace my love. This was the last selfie we ever took together. #‎forcefordaniel"