reggae

Quick. What makes you more excited than anything else in the world?

A promising Tinder match? A free trip to New Zealand? The New England Patriots losing the Super Bowl?

Chances are plain vegetables and legumes don't crack your top five.

Or 50.

Or 5,000.

Unless, of course, you're Macka B, a British reggae artist, who has recently turned his love for cucumbers, herbal tea, pumpkin seeds, and okra into a series of disarmingly earnest and hella catchy a cappella jams.

They're incredibly worthy of a few minutes of your time — not just for the delightful musical pronunciation of "cucumba," but for their boundless, sincere enthusiasm for healthful, nutrient-rich additions to the human diet.

Like many of his reggae brethren, B is a Rastafarian and follows the faith's Ital diet, whose practitioners generally avoid eating meat products, a practice they believe decreases the amount of "livity," or life energy, in themselves and the world. Hence his excitement for raw roughage and hot liquids.

If B's infectious earworms don't convince you to go vegan, that's OK.

(Though if they do convince you to become one, that's fine too. That shit is super ethical.)

But if you can manage to muster as much excitement for anything as this man can muster for vegan food, you might just unlock the secret of life.

And if it turns out to be pumpkin seeds, honestly, would that really surprise you?