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mammograms

Joy

Elderly millennials, this hilarious mammogram PSA was made just for you

“If you collected Beanie Babies, it’s time for your first mammogram.”

@followmercy/TikTok

Millennial nostalgia is finally being weaponized for good.

Boy, do we millennials love our nostalgia. And who can blame us? Our childhood was a colorful kaleidoscope of analog delights—the thrill of hearing Mr. Moviefone giving showtimes options, or better yet, hitting up the local Blockbuster for a movie night in, the joy of literally any Happy Meal toy…ugh, it really was a simpler time.

Also, our generation’s cartoons were hands down the best cartoons ever. There, I said it.

But sadly, millennials, our generation-wide nostalgia is now being used against us. At least it’s ultimately for our own good.


The staff over at the Mercy Healthcare Company released a tongue-in-cheek PSA featuring relics of our bygone era, saying that if you remember them, “it’s time to schedule your first mammogram.”

“If you collected Beanie Babies, it’s time for your first mammogram,” says one of the nurses in the video. Welp, I’m done for.

Britney Spears’ “Hit Me Baby One More Time,” portable DVD players, the “Rachel haircut,” Myspace, and of course, the sound of dial-up internet etched in all of our brains also made the list, among a few others.

Watch:

@followmercy What do Beanie Babies, Myspace and dial-up internet have in common? If you remember when they were popular, it’s time to schedule your mammogram! #BreastCancerAwarenessMonth ♬ original sound - Mercy

Brilliant. Brutal, but brilliant.

Granted, this PSA technically doesn’t apply to all millennials. Typically, health care professionals suggest that mammograms begin at age 40 for those without a family history of breast cancer, and occur every year.

But still—message received. And well done, Mercy.

On a related note of growing older and wiser…millennials often get depicted as particularly nostalgic. But where that could get explained away by the onslaught of digitization, a measurable decline in quality of art, entertainment, clothes, etc. and living in a post 9/11 world, we can’t forget to note that perhaps we are also simply in a more nostalgic phase of life. The world around us has changed. Our place in society has changed. Our bodies have changed. It’s natural to look back with longing at what once was, since we are now more aware than ever that everything—including us—is temporary.

But that’s part of growing older—being able to hold both yearning and appreciation in our heart. Or, perhaps more appropriate in this case: scheduling that mammogram, then scouring Beanie Babies on Etsy…or whatever else delights your inner child. That’s one thing we millennials will always be good at, no matter how old we get.