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This video for a brilliantly designed transgender toy hit me right in the feels.

An ad for a new toy sure knows how to tug at those heartstrings.

It's not usually a great sign if you're crying at the end of a toy commercial, but in the case of Sam, that might actually be the entire point.

First, let me back up and tell you a story. I have a set of nesting dolls I keep on my desk, a gift from a friend back when I first came out as transgender. The doll's nesting layers came to represent who I was, who I am, and who I will be, all contained in one body.

So what does this have to do with a toy commercial?

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