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Women in country music are fighting to be heard. Literally. A study found that between 2000 and 2018, the amount of country songs on the radio by women had fallen by 66%. In 2018, just 11.3% of country songs on the radio were by women. The statistics don't exist in a vacuum. There are misogynistic attitudes behind them. Anyone remember the time radio consultant Keith Hill compared country radio stations to a salad, saying male artists are the lettuce and women are "the tomatoes of our salad"...? Air play of female country artists fell from 19% of songs on the radio to 10.4% of songs on the radio in the three years after he said that.

Not everyone thinks that women are tomatoes. This year's CMA Awards celebrated women, and Sugarland's Jennifer Nettles saw the opportunity to bring awareness to this issue and "inspire conversation about country music's need to play more women artists on radio and play listings," as Nettles put it on her Instagram. She did it in a uniquely feminine way – by making a fashion statement that also made a statement-statement.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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