Visitors are paying it forward at this adorable science and culture museum.

"Pay it forward" is making its way to the museum world.

When a grandmother couldn’t afford to pay the entrance fees at Roberson Museum and Science Center for her and her grandson, the museum leadership team got creative.  

All photos courtesy of Roberson Museum and Science Center.

Instead of turning the woman and her grandson away, a staff member found an older coupon to get her in for free. But the museum didn’t stop there. The executive director, Michael Grasso, decided to make accessibility for all a program called “Pay it Forward.”

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