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acts of good


In a flurry of heavy headlines that constantly inundate our feeds, acts of good connect us back to our faith in humanity. Witnessing just one person go out of their way to make the world a better place is a powerful healing salve against apathy. It reminds us all of what we are collectively capable of creating. This is the philosophy that Upworthy wholeheartedly believes in, hence why we’re always sharing uplifting stories of people giving kindness, generosity and support to their fellow humans.

That’s also why we’re partnering with P&G, the maker of some of our favorite household products like Tide, Always and Pampers, to bring you the 2023 Acts of Good Awards, and celebrate the individuals who are giving back and strengthening their communities.

Think of it like the Oscars of kindness. Half as formal but twice as feel-good.

Besides providing the world with brands we know and trust, P&G is a company doing good acts, whether it’s supporting hygiene education, helping struggling communities gain access to basic necessities or delivering essentials for families impacted by disasters.

Here are just a few of the ways P&G's Acts of Good make meaningful impact:

  • Helping millions of girls not miss school due to a lack of access to period products with Always #EndPeriodPoverty.
  • Serving over 90,000 families affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program.
  • Closing America’s smile gap by providing oral care, products and education to millions with Crest and Oral-B.

Between May 12 - June 4, 2023, in partnership with P&G, Upworthy will be accepting nominations that shine a light on individuals who go above and beyond to help others in their community through their own #ActsOfGood. Be it the superstar volunteer or the person who rallies the neighborhood to support the local food bank. Odds are you probably know someone who is a perfect candidate. You might even be one yourself!

Based off a simple criteria—elevated effort, unique impact and how those actions reflect Upworthy and P&G’s commitment to strengthen communities and inspire positivity and inclusion—three winners will be selected to receive a $1,000 donation to the non-profit organization of their choice.

Plus their good work will be celebrated on Upworthy’s social media. We know that #ActsOfGood are their own reward, but it’s even better when that kindness gets amplified.

Care to submit yourself or someone you know? Visit upworthy.com/actsofgood and fill out the form for a chance to win and do even more good.