In May, Upworthy partnered with P&G, the maker of some of our favorite household products like Gillette, Pampers, and Vicks to celebrate individuals who are giving back and strengthening their communities through the 2024 Acts of Good Awards.

Folks were encouraged to nominate individuals who were going above and beyond to help their community, be it superstar volunteers or inspiring neighborhood leaders, for a chance to receive a $1,000 donation to a non-profit organization of their choice, and for Upworthy to highlight their good work across our channels.

Well, the big day has finally arrived and our three outstanding winners have been selected.

Alison Spalding

It all started with Alison Spalding’s simple idea of giving Christmas gifts to local teens in foster care. This initiative would eventually blossom into a multi-regional nonprofit organization known as Fostering Kindness. Focused on easing the transition for children entering foster care, Alison put together what she calls Comfort Bags which contain essential items like nightlights, cozy blankets, journals, and toiletries to help provide a sense of security in unfamiliar environments. With the help from her team, Alison has found more ways to help kids in foster care by working directly with group homes putting together gift bags for a range of holidays, birthdays, graduations, and even raising money for group outings.

Whitney Tully

Whitney Tully has created an innovative approach to help people in need access high-quality gently used clothing at no cost. Inspired by her father's love for fine apparel, she named the organization Walt's Mobile Closet. Whitney sets up pop-up clothing shops at various sites like food pantries, homeless shelters, and churches, identifying and meeting needs wherever they arise. These shops offer a wide range of clothing, shoes, and even accessories. Beyond clothing, Whitney responds to requests from community partners to aid the unhoused, recently incarcerated individuals, and victims of domestic abuse, among others.

Jeffrey Wall

At 13 years old, Jeffrey Wall received a black belt in Tang Woo Do and decided he wanted to teach martial arts to seniors in his community. He experienced, first hand, the loneliness his grandmother felt in a nursing home and imagined that seniors in nursing homes felt even more detached and vulnerable to depression. Jeffrey began traveling to nursing homes across his community to teach free martial arts classes for seniors ranging from 70-100 years old, adapting each class to their physical abilities and limitations. Thus, Golden Age Karate was born. Jeffrey’s classes not only encourage physical activity, but also serve as a huge confidence booster for the seniors that attend.

Congratulations to our winners, and a heartfelt thank you to all the individuals who do Acts of Good each day – our nominees, featured P&G employees, and partners like the Veterans Centre, United Way, Lifted Hands, and many more – who share a passion for giving back to their communities where they live and work. Discover more about how P&G's people have been making a positive impact and helping their communities grow.

Growth and good are also at the heart of many of P&G’s community impact programs.
Here are just a few of many ways P&G’s brands give back:
Helping millions of girls who miss school due to a lack of access to period products make it to class with the Always #EndPeriodPoverty initiative

Helping millions of girls who miss school due to a lack of access to period products make it to class with the Always #EndPeriodPoverty initiative

Serving over 90,000 families affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program

Serving over 90,000 families affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program

Closing America’s Smile Gap by providing oral care, products and education to kids in underserved communities

Closing America’s Smile Gap by providing oral care, products and education to kids in underserved communities

P&G and its brands are helping communities around the world to grow by doing these Acts of Good and more.
Inspired to act? Get involved at PGGoodEveryday.com.
Frequently Asked Questions

Submissions are accepted until June 3, 2024 11:59PM Pacific Time.

Absolutely! We’d love to hear more about the great work that you’re doing.

Throughout the Contest Period, P&G and Upworthy will evaluate each submission using the following criteria:
  • Commitment to strengthening their community
  • Tangible and unique impact of their actions
  • Goes above and beyond their day-to-day work
  • Reflects Upworthy and P&G’s commitment to inspire postivity, inclusion and impact by doing Acts of Good to help communities grow
  • Three winners will be selected using the criteria noted above.

    Each winner will receive a $1,000 donation to a non-profit organization of their choice. Their great work will also be celebrated on Upworthy’s channels and social media.

    If you have any additional questions, please contact actsofgood@upworthy.com