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See what researchers found when they tested a bottle of Fiji Water against a glass of tap water.

Is bottled water REALLY all that bad?

bottled water, fiji water vs tap, tap water

A young woman drinking bottled water outdoors before exercising.

Free Stock PhotosThis article originally appeared on 5.7.15



The Story of Bottled Waterwww.youtube.com

Here are six facts from the video above by The Story of Stuff Project that I'll definitely remember next time I'm tempted to buy bottled water.

1. Bottled water is more expensive than tap water (and not just a little).

via The Story of Stuff Project/YouTube


A Business Insider column noted that two-thirds of the bottled water sold in the United States is in individual 16.9-ounce bottles, which comes out to roughly $7.50 per gallon. That's about 2,000 times higher than the cost of a gallon of tap water.

And in an article in 20 Something Finance, G.E. Miller investigated the cost of bottled versus tap water for himself. He found that he could fill 4,787 20-ounce bottles with tap water for only $2.10! So if he paid $1 for a bottled water, he'd be paying 2,279 times the cost of tap.

2. Bottled water could potentially be of lower quality than tap water.


via The Story of Stuff Project/YouTube

Fiji Water ran an ad campaign that was pretty disparaging about the city of Cleveland. Not a wise move. The city ordered a test of the snooty brand's water and found that Fiji Water contained levels of arsenic that weren't seen in the city's water supply.

How was that possible? Sarah Goodman of the New York Times explains:

" Bottled water manufacturers are not required to disclose as much information as municipal water utilities because of gaps in federal oversight authority. Bottom line: The Food and Drug Administration oversees bottled water, and U.S. EPA is in charge of tap water. FDA lacks the regulatory authority of EPA."

3. The amount of bottled water we buy every week in the U.S. alone could circle the globe five times!

via The Story of Stuff Project/YouTube

That sounded like it just had to be impossible, so we looked into it. Here's what our fact-checkers found:

"According to the video, ' People in the U.S. buy more than half a billion bottles of water every week.' National Geographic says for 2011, bottled water sales hit 9.1 billion gallons (roughly 34 billion liters).

A 'typical' water bottle is a half-liter, so that's about 68 billion bottles per year. Divided by 52 weeks would be a little over 1 billion bottles of water sold per week in the U.S. Because that's based on a smaller 'typical' bottle size, it seems reasonable that a half billion bottles a week could be accurate.

The Earth is about 131.5 million feet around, so yep, half a billion bottles of varying sizes strung end-to-end could circle the Earth five times."

4. Paying for bottled water makes us chumps.

via The Story of Stuff Project/YouTube

Beverage companies have turned bottled water into a multibillion-dollar industry through a concept known as manufactured demand. Bottled water advertisements used a combination of scare tactics (Tap water bad!) and seduction (From the purest mountain streams EVER!) to reel us in.

Well, we now know their claims about the superior quality of bottled water are mostly bogus. And research shows that anywhere from a quarter to 45% of all bottled water comes from the exact same place as your tap water (which, to reiterate, is so cheap it's almost free).

via The Story of Stuff Project/YouTube

5. Bottled water is FILTHY.

It takes oil — lots of it — to make plastic bottles. According to the video, the energy in the amount of oil it takes to make the plastic water bottles sold in the U.S. in one year could fuel a million cars. That's not even counting the oil it takes to ship bottled water around the world.

And once we've guzzled our bottled water, up to 80% of the empty bottles end up in landfills or noxious-gas-producing incinerators. The rest is either recycled or shipped to countries like India where poor people without environmental and labor protections have to deal with it.

On top of all that, the process of manufacturing plastic bottles is polluting public water supplies, which makes it easier for bottled water companies to sell us their expensive product.

6. There are 750 million people around the world who don't have access to clean water.

Photo by H2O for Life.

A child dies every minute from a waterborne disease. And for me, that's the core of what makes bottled water so evil.

The video wraps by comparing buying bottled water to smoking while pregnant. That may sound extreme, but after learning everything I just did about the bottled water industry, I can't disagree.

via The Story of Stuff Project/YouTube

If you're properly disgusted, here are a few ways you can help destroy the bottled water industry:

    1. Don't buy bottled water. Get a reusable water bottle. The savings will add up.
    2. Rally your schools, workplaces, and communities to ban bottled water.
    3. Demand that your city, state, and federal governments invest in better water infrastructure.

    All images provided by Prudential Emerging Visionaries

    Collins after being selected by Prudential Emerging Visionaries

    True

    A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

    And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

    This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

    For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

    Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

    Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

    That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

    Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

    Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

    “I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

    Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

    If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.

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