Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs
A pet behaviorist explains why this trend is actually purrfect enrichment.
Cat owners everywhere are shocked to see how much their feline love a simple $2 concrete slab.
If you’ve traipsed through @CatTok over the past few days, you’ve undoubtedly come across various videos of cat parents bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That’s it.
Seriously, folks are going in droves to Home Depot to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:
@shecatcalls PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her 😂 Can anyone else relate? 🤦♀️ Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights #cats #cattok #sillycat #funny #meow ♬ Cute - In Music
@renusdelph I bought concrete slabs for my cats #cat #catsoftiktok #orangecat #orangecatbehavior #catlovers #viralcats #funnycat ♬ original sound - Renus Delph
@mrmilothechonk I should have bought 3 😂 #foryou #foryoupage #cats #catsoftiktok #viral ♬ Almost forgot that this was the whole point - Take my Hand Instrumental - AntonioVivald
The trend seems like it could have been ignited by this orange tabby (named Kurt) below, who loved rolling around on the sidewalk, thus inspiring his owner Abram Engle to see if he'd enjoy a concrete slab just as much. Spoiler alert: he did.
@abrameng Kurt was conking the crete
♬ original sound - Abram Engle
There have been as many theories as to why kitties go gaga for concrete as there are toy mice under the couch (meaning, a lot). But below, pet behaviorist Dr. Annie gives a few of her hunches as to what's driving this phenomeownon…though she adds the caveat that there haven’t yet been any official studies on it. So it's all based on her educated guesses.
@annieknowsanimals why do cats like concrete? 🤔 here are my thoughts on the latest cat enrichment #trend! vc: @aero.mace #catbehavior #catsoftiktok #cat #cats ♬ original sound - Dr. Annie | pet behaviorist
“First, I think cats are enjoying the concrete slab being brought into their homes because they are new and kind of out of place. There’s probably nothing quite like them already in the home environment,” Dr. Annie says.
This might initially sound counterintuitive, since it’s generally accepted that cats thrive on routine. While this may be true, as Dr. Annie has discussed in previous videos, their "predatory and territorial nature” makes them "sensitive to novelty.” When a toy seems static, it no longer mimics actual live prey, and therefore does not stimulate kitty as it would in nature. Same goes for cat beds and scratching posts, as they’re used to exploring and monitoring their environment. When something “new” appears in their territory, they are very motivated to interact with it.
@annieknowsanimals Replying to @joshtmeadows let’s explain why cats are so sensitive to “new” stuff! @Abram Engle ♬ original sound - Dr. Annie | pet behaviorist
Second, Dr. Annie surmises that the concrete’s porous surface makes it really great for holding onto the cat's scent, which is a key factor in marking a kitty's territory. Again, cat’s really like knowing (or in this case, smelling) what’s theirs. In many videos, you can see cat’s actively rubbing their cheek glands on the slab, Dr. Annie notes.
Also, and probably more of a no-brainer, the concrete surface is very, very fun for scratching! And while we all might know that cats enjoy the tactile pleasure of using their claws, having a part of their environment that they have control over is very fulfilling for their mental health.
Lastly, Dr. Annie confirms what many cat parents assumed, which is that temperature plays a huge role in making the concrete slab cat-friendly. Cats like warmth because they have a higher body temperature, and evolved from creatures that live in warmer climates (like topical jungles, African plains, etc.). If they are seeking a way to raise their temperature—especially in air conditioned homes—a concrete slab that’s been soaking up the sun is a great way to do so.
Thank you Dr. Annie for that fascinating deep dive. Those all seem like pretty solid theories. And while we might not ever get actual studies on this, there’s yet another fact that becomes abundantly clear: cat parents will go above and beyond to make their fur babies happy. Even if that means taking on a job in construction for free concrete.
For even more fantastic cat facts, give Dr. Annie a follow on TikTok.
Men try to read the most disturbing comments women get online back to them.
If you wouldn't say it to their faces, don't type it.
This isn’t comfortable to talk about.
Trigger warning for discussion of sexual assault and violence.
in 2016, a video by Just Not Sports took two prominent female sportswriters and had regular guys* read the awful abuse they receive online aloud.
Sportswriters Sarah Spain and Julie DiCaro sat by as men read some of the most vile tweets they receive on a daily basis. See how long you can last watching it.
*(Note: The men reading them did not write these comments; they're just being helpful volunteers to prove a point.)
It starts out kind of jokey but eventually devolves into messages like this:
Awful.
All images and GIFs from Just Not Sports/YouTube.
These types of messages come in response to one thing: The women were doing their jobs.
Those wishes that DiCaro would die by hockey stick and get raped? Those were the result of her simply reporting on the National Hockey League's most disturbing ordeal: the Patrick Kane rape case, in which one of the league's top players was accused of rape.
DiCaro wasn't writing opinion pieces. She was simply reporting things like what the police said, statements from lawyers, and just general everyday work reporters do. In response, she received a deluge of death threats. Her male colleagues didn't receive nearly the same amount of abuse.
It got to the point where she and her employer thought it best for her to stay home for a day or two for her own physical safety.
The men in the video seemed absolutely shocked that real live human beings would attack someone simply for doing their job.
Not saying it.
All images and GIFs from Just Not Sports/YouTube.
Most found themselves speechless or, at very least, struggling to read the words being presented.
It evoked shame and sympathy.
All images and GIFs from Just Not Sports/YouTube.
Think this is all just anecdotal? There's evidence to the contrary.
The Guardian did a study to find out how bad this problem really is. They combed through more than 70 million comments that have been posted on their site since 2006 and counted the number of comments that violated their comment policy and were blocked.
The stats were staggering.
From their comprehensive and disturbing article:
If you can’t say it to their face... don’t type it.
All images and GIFs from Just Not Sports/YouTube.
So, what can people do about this kind of harassment once they know it exists?
There are no easy answers. But the more people who know this behavior exists, the more people there will be to tell others it's not OK to talk to anyone like that.
Watch the whole video below:
This article originally appeared nine years ago.