Heinz triggers all of the internet with a single tweet: 'Ketchup. goes. in. the. fridge!!!'
People are absolutely taking sides.

Heinz starts an argument by declaring ketchup goes in the fridge
People feel very strongly about their condiments. No matter what condiment there is someone either loves it or hates it but one of the biggest debates on the food toppers is how to store them. Yeah, that might sound a bit strange because everyone knows open condiments are stored in the pantry, unless its hot sauce, right? Whoa, calm down. I'm only kidding. I don't make the rules Heinz does, apparently.
They do make the condiments so it would be assumed that we would look to them to know how to store the products they make.
But people are daring to argue with Heinz after the condiment giant posted a controversial tweet that declared ketchup does in fact belong in the fridge.
This bold tweet is dividing the internet.
"Heinz don't even know where their product should be stored," one person declared. While another claimed, "Never, ever has it gone in my fridge, nor anybody else's." Who's going to tell these people to read the back of the bottle?
It wasn't Heinz but some hero came with receipts in the form of a photo of the back of a Heinz ketchup bottle that clearly reads, "refrigerate after opening." You would think this would end the debate but people are very invested in being right about the way they store their condiments with wide ranging arguments.
People made points about cold ketchup making their food cold and restaurants keeping ketchup on the tables.
While others argued that it tastes better cold but if you thought Heinz was done antagonizing the internet, you'd be mistaken. They responded to several comments with sassy humor while still asserting the tomato based condiment belongs in the refrigerator.
— N. Malone🏳️🌈| Etani Book 8 coming October 2023! (@NMalone8) June 27, 2023
Someone named Dave asked, "so why is it on the shelves in supermarkets & shops then?" To which Heinz replied, "Where do you keep your soft drinks, Dave?"
I mean, Heinz does have a valid point. Most soft drinks are kept on the shelf in the grocery store but you wouldn't catch many people drinking a warm can of Coke. But that logic didn't stop team ketchup belongs in cabinets. A person named Mike responded to the thread with his thoughts on Heinz bringing soft drinks into the conversation.
"I'm not pouring my soft drinks on hot food. Cold ketchup nullifies hot food which some of us like better than cold food. Get your preservative cookbook out and make the stuff safe to keep in the cupboard."
Where do you keep yours? It has to be… in the fridge!
— Heinz (@HeinzUK) June 28, 2023
In an attempt to either continue to antagonize the internet or quell the chaos (it's hard to tell which), Heinz created a poll asking where ketchup belongs.
Currently the Fridge has the cupboard beat by a pretty decent lead but with as heated as this debate has been, there may be room for team cupboard to catch up. Even if they're wrong. There's no right and wrong in where to store your ketchup as long as you don't read the label.
Maybe you're someone who likes to keep a bottle in their sock drawer for emergency late night snacks, who knows. Tell us, where do you keep your ketchup?
This article originally appeared on 6.30.23
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."
This article originally appeared in May.