We give every employee $500 to donate to a nonprofit of their choice every year.

Our employees are collectively way smarter than I ever could be as CEO. So instead of making top-down decisions on how to spend our money, we try to make bottom-up decisions.#GivingTuesday

— Dan Price (@DanPriceSeattle) November 30, 2021

His tweet also read:

“Our employees are collectively way smarter than I ever could be as CEO. So instead of making top-down decisions on how to spend our money, we try to make bottom-up decisions.”

Price came to the base wage of $70K idea after an agitated worker told him that entry-level salary was, to put it bluntly, a rip-off. After realizing that the employee was right, Price was inspired to make a change for good, literally. To make this happen, he would have to slash his nearly million dollar annual income by 90%.

The decision was met with heavy criticism, but how can you argue with tripled revenue and a doubled customer base? These were the reported companywide transformations posted to Twitter after only six years.

Even during the pandemic, when revenue dropped by 55%, employees were so loyal to Price that they voluntarily took pay cuts to make it through the tough time. Those employees were then paid back, even receiving raises after the company earned profits again.

Bottom line: Price continues to live by his mission to “invest in people,” and it just works.

Like this one, where Price pointed out that keeping stores open on Thanksgiving doesn’t actually help anyone. Least of all the workers forced to leave their families.

For the last two years, stores were closed on Thanksgiving and saw zero impact on their overall sales numbers.

So for decades they just forced low-wage workers to be away from their families for no reason.

And people wonder why workers are fed up.

— Dan Price (@DanPriceSeattle) November 29, 2021

Or when he gave some staggering numbers to show the ridiculousness of “idolizing the rich.”

One of the biggest myths of capitalism is that the rich are "job creators."

In the pandemic, billionaire wealth is up $2.1 trillion and the number of jobs is down 4.2 million.

The myth is so dangerous because it leads people to idolize the rich and give them whatever they want.

— Dan Price (@DanPriceSeattle) November 29, 2021

In regards to Price’s Giving Tuesday tweet, people were generally moved at how this empowered employees. Many people commented, “where can I apply?” Which is funny, yes, but also a testament to how (sadly) radical a move this is.

Business models that actually embody shared values are not only possible, they’re necessary. Though we are far from finishing, society has made major steps reevaluating work-life balance, living wages and fairer working conditions. This is in part because of people like Dan Price, true leaders who understand that power grows when it is shared.

Gravity Payments, Dan’s company, says on it’s website “we’re changing the way the industry operates. The world is taking notice.”

It certainly is. Hopefully the world not only takes notice, but follows the example as well.