New 3D posters lean into empathy and engagement—making it easier to help missing people
When technology meets compassion.

A little AI can go a long way.
When the Amber Alert came out in the 1990s, pictures of missing children on the backs of milk cartons became a thing of the past. But still, we see posters of missing people line telephone polls, grocery store windows and community bulletin boards. And what’s more, they continue to be easily ignored. Perhaps it’s time for another revamp.
Missing People, a London based charity, created digital billboards showing moving 3D portraits rather than static photos. Blinking eyes, head tilts, the works. You remember the double-take you made when you first discovered iPhone’s “live photos”? It feels a bit similar.
Not only that, but each bright pink “poster” has a clear, easily scannable QR code that can be used to spread the word about a missing individual on social media. With its immediacy and global reach, social media has had an ever-growing role in recovering missing persons. Having an easy way to share across social media platforms seems like an obvious improvement already.
This combination of technology and eye-catching visuals is all part of an initiative to get people more engaged in the missing persons search. After all, our fast-paced modern world makes it easy to turn a blind eye to what pops up in our periphery. How many times have you strolled past a traditional missing persons poster before forgetting it the minute you go to TikTok?
You’ll also notice that the words “help find” replace the word “missing.” This too is by design.
Anita Braga, behavioral science consultant at Influence at Work, which led the research for the project, explained that this subtle tweak can create a distinctly different outcome. “Very often people do want to act, but they feel like they don't have the means to, they feel a bit overwhelmed by the situation,” she said, according to The Independent. “Giving a clear call to action is a way to make them feel empowered and also feel empathy towards the person they're looking for.”

An example of a traditional missing persons poster.
www.nps.govIt makes sense. Usually a poster with the word “MISSING” in big bold letters feels … less than hopeful. In addition to dread, sadness and alarm, there tends to be this finality to the situation. This person is missing, if not worse. That’s that. Language is such a powerful tool. It’s pretty amazing that when used intentionally, language can turn passive sympathy into compassionate action.
These interactive posters are still too new to truly test their efficacy, but they are getting some buzz. The Independent also reported Steve Martin, chief executive of Influence at Work, saying, “Even if a couple of dozen extra people see that image, they connect with it, they feel some empathy towards it, that could make the difference and it could help a family who has had their whole life not just disrupted but destroyed because they don’t know where their loved one is.”
This project feels like innovation at its best. Technology often disconnects us from one other, but it also has the potential to bring us closer. Who knows what impact this revamp will have, but the very notion that minds are coming together to use AI in this way feels like a positive move forward.
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A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
Gif of baby being baptized
Woman gives toddler a bath Canva


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.