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A clever, cute ad that shatters gender stereotypes ... by Barbie? Yep.

This isn't your mother's Barbie doll.

It's nothing personal, Barbie, but I'll be honest — I've taken issue with your brand for a few reasons.

 

Photo by Stephen Chernin/Getty Images.


From allegedly encouraging unhealthy dieting habits to seriously dropping the ball on Computer Engineer Barbie (like, seriously, dropping the ball) — criticism directed at you runs far and wide. And for good reason!

But, I gotta admit, you're really bucking the trend with your new adone so un-Barbie-like, you don't even realize it's promoting the dolls until the very end.

It's a welcome change.

Throughout the two-minute video, bold, confident (and hilarious) girls show up to do their, well, ... big girl jobs.

Like, being a veterinarian.

 

Or a college professor talking about brain stuff.

 

One girl pulls off head coach of an all-male soccer team brilliantly.

 

And another is remarkably informed on dinosaurs in her position as a museum tour guide.

 

All GIFs via Barbie/YouTube.

The girls flaunt their wisdom and quick wit in front of unsuspecting adults, who — having no idea they're on camera — seem perplexed, charmed, and entertained throughout.

The girls' jobs — in fields related to science, sports, and medicine — not-so-subtly affirm the message to anyone watching: Yes, girls can grow up to be whatever they choose to be, free of gender stereotypes.

It isn't until the ad's surprising conclusion that you see how Barbie dolls play a role in the girls' lives.

The ad reflects a surprising change in Barbie advertising by focusing on girls' empowerment rather than the usual playtime accessories.

It's just the start of a " brand evolution," Evelyn Mazzocco, global SVP and general manager of Barbie, told Adweek. Mazzocco noted that the company is encouraging parents to rethink the dolls' role in their children's lives:

"This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential."

One new ad certainly won't wash Barbie clean of decades of controversy.

But reminding girls they can feel confident pursuing their dreams — free of gender stereotypes — is certainly a step in the right direction.

Check out Barbie's ad below:

Girl stops 80s game show host in his tracks as he tries to kiss her

The 80s seems like a completely different lifetime when it comes to what was considered acceptable behavior. Things people deemed acceptable or were just part of everyday expectations for television back in the 60s through well into the 90s would get stars blacklisted today. But there was one game show in the 80s that had moments so cringy that even for the times may have raised some eyebrows though everyone seemed to go along with it, except one brave little girl.

The Canadian show, Just Like Mom ran from 1980-1985 even with the uncomfortable moments between the game show host and young girls. The girls who were aged 7-12 would appear on the show with their mother answering questions about each other and competing in bake-offs to see which pair knew each other best. Just Like Mom was created by Catherine Swing, the wife of the show's host Fergie Olver who would often stand uncomfortably close to the girls and elicit kisses.

 80s game show; just like mom; Fergie Olver; 80s childhood; family game show; body autonomy Mom hugging crying daughterPhoto credit: Canva

Recently a compilation video of the game show host behaving in a manner people might consider questionable is going viral. In the video the Olver stands near the girls, often putting his hand on their backs, placing his face close to theirs to ask questions. The very first clip shows 11-year-old Lee Ann, Olver hovers over her asking what color her eyes are.

"What color are your eyes?" Olver asks before the child tells him they're blue, to which he responds, "they're not blue, now don't tell me that. Look at me a little closer." Just as the girl leans in slightly, appearing hesitant to do so, Olver quickly kisses the child on the side of her mouth and declares, "they're green."

 80s game show; just like mom; Fergie Olver; 80s childhood; family game show; body autonomy Dad kissing child on cheekPhoto credit: Canva

The audience sounds as if they didn't know how to react to the bizarre moment. Some people loudly gasp, others uncomfortably chuckle, while a few seem to let out a high pitched surprised squeal. The girl also laughs uneasily while the host remains extremely close. Video clip after video clip shows similar interactions where the host tries to either kiss the girls or have them kiss him but one little girl refused. While it appeared that she was nervous to do so in front of a live audience, on television and refusing a directive from an adult, she stood her ground.

This was a moment where parents can see in real time the benefit of teaching body autonomy and the power of teaching children that no is a complete sentence. Olver originally didn't accept the young girl's "no," attempting to coerce her into kissing him when she was clearly uncomfortable and uninterested in the request.

The host perches himself up close to the young girl and says, "you look like a girl who likes to give out hugs and kisses," to which the girl laughs with discomfort before saying, "not really." That didn't stop him, Olver continued, "not really? can I have a hug and a kiss?" This time the girl gives a very direct answer through nerves by shaking her head no while saying "uh-uh." She's clearly uncomfortable as she bites her fingernail trying to assert authority over her body against someone much older.

At this point the child has been clear. She immediately told the host she didn't give out hugs and kisses and when that didn't work she mustered the courage to say no more directly. Olver was still not accepting of the child's boundaries and continued to apply pressure by questioning her decision, "I can't have one?" Again the child shakes her head and says no but he persists, saying "even if I say...whisper in your ear that Alison you're going to win the show? I still can't have a hug and a kiss?" Alison sticks to her answer so Olver changes tactics, telling the child, "Well I guess you can't win the show then if I don't get a hug and a kiss."

 80s game show; just like mom; Fergie Olver; 80s childhood; family game show; body autonomy Mom comforting daughterPhoto credit: Canva

Alison stayed firm in her no but the host's behavior resulted in the child's mother calling him a dirty old man. In the end the host appears to have moved on and told the girl she did a good job answering one of the questions, but to top the praise Olver attempts to sneak a kiss. The little girl didn't let that deter her as she quickly dodged his advance.

It seems apparent that Alison's parents instilled the idea of bodily autonomy in her giving her full permission to say no to adults and anyone else who dares to get in her space without consent. While the experience was probably not one that she would've ever wanted to have, that moment likely gave permission to other young girls watching to tell the host and other like him no. And no is a complete sentence, especially when it comes to someone's body. There's no further explanation needed. No further clarification. The answer is simply no. Well done Alison. Well done.

This article originally appeared in May.

Canva

A concert crowd. An 80s woman. A skateboarder.

When many think of Generation X, they think "cynical slacker," i.e. baby-busting latchkey kids who were faced with so much world trauma, they never had the time nor the resources to process.

The Financial Brand, a database benefiting marketers, describes the generation as "once characterized as apathetic 'grunge kids.'" But now, with age, there has been a pivot in the perception, at least in terms of advertising. "Gen Xers are now known for independence, individualism and entrepreneurialism."

They further explain how we came to be this way: "Their childhood was marked by the end of the Cold War and the rise of personal computers — indeed, Gen X invented the internet economy — as well as a record-high divorce rate and the AIDS epidemic. They entered adulthood in a poor economy, which was further destabilized by the 9/11 terrorist attacks and the 2008 Great Recession, contributing to the generation’s reputation for cynicism. Many are now caring for children and aging parents at the same time, and Gen Xers carry the highest debt load of any generation."

  Reality Bites, Winona Ryder, Ben Stiller, 80s movies, Gen X  www.youtube.com, Universal Studios 

But what ultimately became of this hardship was happiness. We were scrappy because we had to be. Our individualism turned many of us into entrepreneurs who created our own guidelines and goal posts. Out were the rule books so many of our parents followed and in was the idea that we could kinda just do whatever the heck we wanted.

In the recent article "Yes, Generation X is the coolest generation and (whisper it) the happiest too" forThe Independent, Bill Borrows confidently exclaims, "Gen-Xers (those born between 1965 and 1980) are now in their fifties and still doing what they were doing after the Berlin Wall came down and have never really stopped doing: having fun, living life."

Borrows notes the slew of authors writing about Gen X, many with conflicting theories. He shares how The Economist "dubbed us the new problem generation," while Vogue actually admits we're cool, as we were the "unbothered people that nobody talks about."

He claps back, "The cool ones have always been the 'unbothered people that nobody talks about.' Welcome to the party – it’s been going on for decades, but better late than never. It’s nice that Gen Z (1997–2012) are getting the memo too."

The key to our happiness is our coolness. From high school to now, a lot of us just didn't stop living a fun life. The Pixies come to town? We're there. Skateboard parks and bar crawls? Sure. Maybe it was our latchkey independence that told us we didn't have to become stodgy, so…we didn't.

And the truth is, even though we were labeled unhappy slackers, we were always happy. Fifteen years ago, researchers specifically studying Gen X claimed we've been doing just fine for a while. In Alene Dawson's 2011 article "Study Says Generation X is balanced and happy," for CNN, she cites University of Michigan's The Generation X Report which claims Gen Xers (who at the time were between 30–45) are "active, balanced and happy."

Using the research, Dawson takes apart myths one by one. One such myth was "Generation X is depressed." On the contrary, she writes, "Generation X is actually pretty happy. Two-thirds of Generation X are satisfied with their job; 24% of these workers rated their job at 9 or 10 on the satisfaction scale. On a scale of 1 to 10, with 10 meaning very happy, the median happiness score was 8, with 29% of Gen Xers saying they were very happy, scoring a 9 or 10."

Many have opinions on the matter. In the comment section of Borrows' piece, one person writes, in part: "They were the last generation to grow up in an era where home ownership was a choice, not a pipedream, and in which corporations and investment groups hadn't utterly wrecked the rental market. They benefited from having relatively comfortably well-off parents, a low cost of living, and are currently the wealthiest demographic by age in the whole country because Austerity didn't devastate their earning ability as much as every generation that came after."

Even other generations agree. "It's lovely to see you X'ers grow up and find out what us boomers knew all along, that life is what you make of it. So sweet."

Over on the subreddit r/GenX, a Redditor perfectly exemplifies why Gen X was both cool and remain (for the most part) happy:


"a) we didn't start the fire.
b) we collectively fixed a hole in the g-damned ozone layer.
c) Ryan Reynolds.

I don't even need to get into our musical contribution to know the debate doesn't even need to begin."

Gen X designated the 'worst grandparents' by Millennials

Generation X, typically the children of Baby Boomers born between the years of 1965-1980 tend to have a complicated reputation depending on who you ask. Some view them as a feral generation never to be spoken of poorly without consequence, while others view them as innovators pushing us into the future. But in recent years, Gen Xers have been dubbed the "worst grandparents" by social media users.

This multi-year conversation started when a video went viral calling Gen X out for being "terrible" grandparents, claiming that they never want to help with grandchildren. It didn't take long before other Millennials piled on to air their own grievances about Gen X grandparents. Most people criticizing the "new grandparents" were genuinely perplexed as to how they did not want to be more involved in the lives of their grandchildren.

 Gen X; Gen X grandparents; absent grandparents; Gen X worst grandparents; Millennials; worst grandparents; Gen Z Family baking fun in the kitchen.Photo credit: Canva

Kylie Muse reveals in a video that she felt neglected by her Gen X parents growing up, saying, "It's quite a common theme for Gen X parents to be neglectful in some capacity and it's just crazy to me how more of them haven't learned from the past 20 to 30 years, instead of these grandparents seeing their kids having kids as an opportunity to restore the health in their relationships with their kids by showing up and helping them during the hardest transition of their lives, they would rather double down and compromise their relationship with that next generation. All for the sake of hyper-individualism and pride."

 
 @kylies.muse Gen x grandparents and their beloved empty nest 🥴 just say you hate having a family 😭 #grandparents #grandparentsoftiktok ♬ original sound - Kylie ꩜ 
 
 

The critique coming from the younger generation is not lost on Gen X, and they started coming out in force to respond with such vigor you'd think John Hughes had just announced the re-release of The Breakfast Club. It would seem that some of the people complaining of the lack of involvement have not considered that Gen X could have valid reasons for not immediately jumping in to take on grandparenting in the way some expect. A man by the name of John S. Blake gives a candid look into why Gen X was neglected as children and, in turn, became hype-independent at an early age.

"As a Gen X who's been on this earth long enough to have some hindsight I can tell you this, being independent at a young age is not a flex, what it actually means is capitalism is so brutal that our parents were forced to neglect their own children to stay alive. My generation was struggling so much that we had to leave our children unattended in order to produce enough so that we could afford to exist," Blake says.

But perhaps one of the most heart wrenching explanations comes from an elder Millennial who goes by the name Amazing Dea. In response to another Millennial who asks about Gen X being let off the hook, Dea shares, "Being as though you look like you might be a younger Millennial, let me go ahead and enlighten you. Generation X and older Millennials had to live through more than just this pandemic. We had the crack epidemic, we had the AIDS epidemic and let me tell you something, it was scary as f***."

Dea went on to explain that there were apartment complexes burned due to high populations of people with AIDS living in them and how they would witness people go from being completely normal to being addicted to crack in a matter of weeks. It seems that depending on socioeconomic status, Gen Xers lived wildly different lives with the common theme being growing up entirely too fast at an extremely young age.

 Gen X; Gen X grandparents; absent grandparents; Gen X worst grandparents; Millennials; worst grandparents; Gen Z Three generations smiling by the sea.Photo credit: Canva

Another person kindly breaks down the confusion over why Gen X isn't rising to the occasion of being award-winning grandparents. In response to the criticism she replies, "We grew up in a different time, first of all. A lot of us, meaning me, Gen X, I was raised by boomers. A lot of us did not get raised by our grandparents. We were like the feral kids, like by 7 and 9 years old we were actually babysitting our brothers and sisters, alright."

The woman explains further in the video that Gen X doesn't want to raise their grandchildren or simply be babysitters, that there's a difference between expecting grandparents to be involved and expecting them to be babysitters.

 
 @that1crazy72 Let’s take it a step further. You share DNA with your grandkids they are part of you not everyone gets the privilege of being a grandparent so if you are one take that as a blessing #genxgrandparents ♬ original sound - That1crazy72 
 
 

In many of the response videos shared by Gen Xers, they certainly seem to love their grandchildren and children alike, but there's a discrepancy in expectation. The consensus of the forgotten generation seems to be that they had adult responsibilities much too early, were exposed to adult life experiences at a young age, and were often left to their own devices for long periods of time while also being told that their voices didn't matter.

While the argument seems to be around their lack of involvement as grandparents, they appear to be saying that they want to enjoy the freedom they didn't have as children, while being valued as a person and not a babysitter. In many follow up videos, Gen Xers gushed over their grandchildren and how they loved when they were around. It's just that they draw the line at raising them. Maybe for some, their experiences with their own childhood isn't enough to move Gen X out of the "worst grandparents" category, but for others it provides much needed context.

This article originally appeared in June.

Did you know the "pignose" on your backpack actually serves a purpose?

It’s always fascinating to gain new understanding of everyday sayings or items that we previously took for granted. In this case, new understanding might give you a whole new way to use said item. The item we’re talking about today is pig noses. Don’t worry, no actual pigs have been harmed.

As explained by a short and sweet video from @TheIronSnail on YouTube, pig noses are the name for that ubiquitous diamond shaped-latch with the two holes in it that you’ve undoubtedly seen on at least one of your backpacks.

The more formal name for this piece is a "lash tab," which makes its mysterious function actually make sense…if you’re a hiker, anyway. Lashing is a term for fastening two things together (usually a tool and a bag) with rope, to make traveling rugged terrain a little easier.

Lash tabs specifically were first used by mountaineers going on expeditions through colder climates, and therefore would hold ice tools—the ice pick, first and foremost.

As Michael Kristy, host of @TheIronSnail demonstrates in the clip (albeit with a hammer instead of a ice pick but you get the gist), the tool would first go through a loop at the bottom of the backpack, be flipped upside down, then tied with a small piece of rope that’s looped through the two hole of the pig nose. That way the ice pick—or hammer, or whatever—is secure without swinging about with every step.

  - YouTube  www.youtube.com  

But how did these diamond patches become a mainstream backpack staple, even for those who don’t hike?

In an interview between Reader’s Digest and Ryan Lee, director of product at JanSport backpack company (you know, that backpack brand that ALWAYS has pig noses) explained that back in its early years, JanSport sold their products at the campus bookstore at University of Washington. The students would then buy the backpacks meant for hiking and mountaineering to carry their books to class. That tipped JanSport off that maybe their backpacks were just as good for everyday folks. However, they kept the diamond tab to add a bit of rugged, adventurous flair. “A signature detail to nod to the past,” as Lee put it.

 backpacks, jansport, lash tab, hiking, mountaineering, fashion, history, explainer videos Going from class to class in college is pretty much the same things as hiking. Photo credit: Canva

That said, they lash tabs might seem like they don’t really function anymore, especially since, as Kristy noted in his video, most backpacks no longer come with the bottom loop intended to work with the tab. But, they can still be used, even if not to the same degree. You can still use a small bit of rope or cord to tie things to your backpack. You just might want to make sure that pig nose is made of a durable material like real leather and has reinforced patches and dense stitching warns backpack designer Dan Vinson.

@its.sherif

This is actually a genius idea🤯#sherifelsahly

Whether you now use your lash tab to make traversing the rugged terrains of life a little easier, or simply use it for style points, it’s cool to know you have options.

Art

Japan's 'rice paddy art' blends modern technology and ancient crops to make living artwork

It's just different varieties of rice planted for just the right perspective.

Wikimedia Commons contributors

Rice paddy art in the village of Inakadate, Japan

When you think of Japanese art, you might picture woodblock prints, calligraphy, meticulously sculpted bonsai trees, or other traditional art forms. But a new art form has sprung up—quite literally—in Japan that blends the ancient with the new, much to visitors' delight.

If you travel out to Inakadate village in the northern part of Japan’s large island of Honshu, you might come across a massive, living piece of art that you can only truly appreciate from above. “Rice paddy art,” known as tanbo art in Japan, are massive land "paintings" created using only different varieties of rice for the shapes, colors, and shading.

 

  - YouTube  www.youtube.com  

 

The Inakadate area is known for its rice production and has been growing rice for over 2,000 years, but like many rural areas, it was beginning see a decline in population and economic viability in the later 20th century. According to Japanese snack maker Sakura, in the early 1990s, an Inakadate village employee named Koichi Hanada came up with an idea to create art in the rice fields using ancient rice varieties with purple and yellow leaves. He had seen elementary school kids planting them as part of a rice cultivating experience and thought it could help draw tourism to the area.

The idea has evolved into a full-blown tourist attraction. The first exhibition of rice paddy art was held in 1993 and has been held every year since. For the first few years, the art was quite simple, but gradually grew more complex. In 2003, the Mona Lisa was created, but it was noted that when viewed from above she looked a little chubby. That’s when computer modeling came in.

Fixing the perspective via computer design allowed for more elaborate, realistic rice paddy art to be created. Now, over 1,000 volunteers come together each May to plant the rice to create the artwork designed on the computer. And the designs are undeniably impressive.

I mean, look at this:

 rice paddy art, tanbo art, inakadate village, japan, rice paddy View of 2012 rice paddy artwork titled “Hibo Kannon and Acala”.Wikimedia Commons contributors 

 


Rice paddy art has spread from Inakadate village in Aomori prefecture to other rice-growing areas of Japan. The tanbo art in Gyoda was certified by the Guinness World Records as The World’s Largest Rice Paddy Art in 2015, and it's only gotten more impressive since then. Today's rice paddy artwork is often centered around popular anime and manga characters.

In October of 2023, the rice paddy artists of Gyoda created a 3-D rice paddy art by only harvesting the rice around the characters' faces, creating an even more mind-blowing effect, albeit temporary. The 3-D image was viewable for just about a month.

The impermanent nature of rice paddy art is part of what makes it so intriguing for people to see. Tourists from around the world come to see the living artwork and view it from tall buildings and observation towers.

 

Rice has been such an important part of the Japanese diet that it's sometimes called the essence of the culture. In fact, the word for cooked rice—gohan—is the same as the word for "meal" or "food." Japan's humid climate and mountainous topography with an abundance of water make it an ideal place to grow rice, and while rice consumption in Japan has been declining for some years, most Japanese meals still include it.

Of course, Japan is not the only country that grows rice; rice is certainly a staple in dozens of other countries as well. Even rice paddy art has made it's way to other countries, including China, which has developed its own traditions around the practice in some areas.

 

  - YouTube  www.youtube.com  

 

Communities coming together to create art for others to enjoy is always heartwarming, and to see the evolution in how one person's idea has grown into a blend of high-tech innovation and low-tech communal planting is cool for us all to see.