Thanks to Yao Ming, killing sharks for their fins is down 50%. And he's just getting started.
After a successful campaign to raise awareness about the dangerous of shark fin soup, Yao Ming is now working to fight poaching.
I don't know about you, but I can't wait for retirement. I have delicious dreams to do nothing in my fancy beachside home as I grow old, soak up some sun, and read and write at my leisure. And I was totally OK with my goals of supreme lazydom ... until I saw what Yao Ming's been doing since retiring from the NBA.
Yao Ming is not on a beach drinking things with tiny umbrellas in them. Yao Ming is saving the sharks.
It's a tough goal, but Yao is up to the task. Photo by Toshifumi Kitamura/AFP/Getty Images.
In his home country of China, shark fin soup had become so popular that the country became the largest market for shark fin. While there isn't much meat in the fin itself, the dish was considered something of a status symbol. As more people were able to afford to order shark fin soup, our sharky friends paid the price — with their lives.
A shocking 1 in 4 shark species is now endangered.
The number of sharks in our seas has been steadily decreasing for decades. About 100 million sharks a year are killed — 73% of those are targeted for their fins, which are usually cut off before the shark is left to die.
That's why Yao teamed up with the conservation nonprofit WildAid to spread the word that shark fin soup is bad news bears. Since launching with the slogan "When the buying stops, the killing can too," a huge shift has occurred. The campaign has been credited with cutting the number of sharks killed for their fins by 50 percent.
So, yeah ... Yao Ming's retirement work definitely puts my plan to shame.
Thanks to Yao's campaign with WildAid, support for a shark fin soup ban has skyrocketed in China.
Until recently, many Chinese didn't even know that shark fin soup came from sharks. (The Mandarin translation is "fish wing soup.") Now, surveys show that a whopping 91% support a nationwide ban of shark fin consumption. While the ban hasn't happened yet, the Chinese government has banned shark fin soup at its state dinners.
Now that's some news to dance about!
"Don't eat us, please!" GIF via Discovery.
Thanks to the shark fin campaign's success, Ming is looking to bring his awareness-raising powers to more members of the animal kingdom.
Ming recently visited Kenya to raise awareness about the dangers of poaching elephants and rhinos for their tusks and horns. His journey is documented on the Emmy-nominated "Saving Africa's Giants with Yao Ming" by Animal Planet.
I think the baby elephant is on to something ... let's take Ming's lead. Image via Animal Planet's "Saving Africa's Giants."
The shark fin soup campaign's success proves that knowledge really is power.
Yao has been able to use his celebrity to make serious progress on an issue that came down to people just not being properly informed. I can't wait to see how his new efforts to save elephants and rhinos turn out.
Huge thanks to Yao Ming for his dedication to protecting our animal friends.
And setting a really high bar for post-career accomplishments during my retirement years.
Cheers! GIF via "Downton Abbey."






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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.