Sometimes when the Internet speaks, the big corporations listen.

Consider the case of Greg Louganis, the award-winning Olympic diver whose handsome mug has been conspicuously absent from a certain sports-inspired cereal box since the height of his record-breaking career in the 1980s.

"Never got a Wheaties box," Louganis said in an HBO documentary about his life. "Their response was that I didn’t fit their wholesome demographics or whatever. Basically, being gay, or being rumored that I was gay."

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