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Stanley responds to woman's intense video showing how only her Stanley cup survived a car fire

Free marketing turned into an act of kindness.

stanley cup, stanley cup car fire, car fire, insulated cup
@stanleybrand/TikTok

People love the way Stanley responded.

Sometimes bad luck quickly turns into good luck. And sometimes, one person’s outrageous story quickly turns into grade A advertisement.

Danielle, aka @danimarielettering on TikTok, uploaded a rather intense video showing her scorched car after it caught fire.

Though her car was completely burnt to a crisp, thankfully Danielle was okay—but it wasn’t just her that went unscathed. In her now-viral clip, she shows her still pristine Stanley cup, which she picks up from the center console.


Not only pristine, in fact, but still holding unmelted ice from the day before, which can be heard clinking against the glass.

"Everybody is so concerned if the Stanley spills but what else? It was in a fire yesterday and it still has ice in it,” Danielle says.

@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle

This inadvertently gave Stanley a free commercial, which people were very quick to note.

“Stanley better cut you a check after this advertisement,” one viewer joked.

Another quipped, “Never understood the Stanley hype until now so they better get you money for this free advertisement.”

Daniel’s video began racking up millions of views, even making its way to Stanley's global president, Terence Reilly, who made a special response.

"We've all seen your video. Wow what an ordeal, and we're all really glad you're safe,” he says in a video for Stanley’s TikTok account. "I've seen a lot of comments that we should send you some Stanleys. Well, we're gonna send you some Stanleys.”

But then, he sweetens the deal.

@stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913

“But there's one more thing and we've never done this before and we'll probably never do it again, but we'd love to replace your vehicle… yeah all of us at Stanley we'd really like to replace your vehicle."

Going by the comments section, the gesture was well received—and might have even scored Stanley some more loyal customers.

“As a marketer the is exaaaaactly what I was hoping they would do.”

“This is awesome definitely buying a Stanley now!”

“Ngl love the honesty of ‘probably not gonna do this again’ and that alone might make me consider buying a Stanley.”

“They responded, that freaking awesome. I’m gonna have to buy a Stanley now.”

“Me on Christmas— YOU get a Stanley…YOU get a Stanley…we ALL get Stanleys!”

”Absolutely how you work a marketing opportunity. Take your moment in the spotlight and do good with it. Nice job, Stanley.

Danielle has since posted a heartfelt follow-up video thanking the millions of viewers for supporting her, a complete stranger.

“I think that is the best form of humanity,” she says. “As a person who’s gone through most of their life feeling invisible, you have made me feel incredible. And I can't thank you enough. And I just want to say to anybody that maybe feels like that, like you’re not seen or heard…just give it fifteen seconds. Everything might change”

Our home, from space.

Sixty-one years ago, Yuri Gagarin became the first human to make it into space and probably the first to experience what scientists now call the "overview effect." This change occurs when people see the world from far above and notice that it’s a place where “borders are invisible, where racial, religious and economic strife are nowhere to be seen.”

The overview effect makes man’s squabbles with one another seem incredibly petty and presents the planet as it truly is, one interconnected organism.

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A mom describes her tween son's brain. It's a must-read for all parents

"Sometimes I just feel really angry and I don’t know why."


It started with a simple, sincere question from a mother of an 11-year-old boy.

An anonymous mother posted a question to Quora, a website where people can ask questions and other people can answer them. This mother wrote:

How do I tell my wonderful 11 year old son, (in a way that won't tear him down), that the way he has started talking to me (disrespectfully) makes me not want to be around him (I've already told him the bad attitude is unacceptable)?

It's a familiar scenario for those of us who have raised kids into the teen years. Our sweet, snuggly little kids turn into moody middle schoolers seemingly overnight, and sometimes we're left reeling trying to figure out how to handle their sensitive-yet-insensitive selves.


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A juice company dumped orange peels in a national park. Here's what it looks like now.

12,000 tons of food waste and 21 years later, this forest looks totally different.


In 1997, ecologists Daniel Janzen and Winnie Hallwachs approached an orange juice company in Costa Rica with an off-the-wall idea.

In exchange for donating a portion of unspoiled, forested land to the Área de Conservación Guanacaste — a nature preserve in the country's northwest — the park would allow the company to dump its discarded orange peels and pulp, free of charge, in a heavily grazed, largely deforested area nearby.

One year later, one thousand trucks poured into the national park, offloading over 12,000 metric tons of sticky, mealy, orange compost onto the worn-out plot.

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Somewhere in Salt Lake City, a Girl Scout is getting allll the good mojo from The People of the Internet.

Over the weekend, Eli McCann shared a story of an encounter at a Girl Scout cookie stand that has people throwing their fists in the air and shouting, YES! THAT'S HOW IT'S DONE. (Or maybe that's just me. But I'm guessing most of the 430,000 people who liked his story had a similar reaction.)

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Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.

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Son tells mom that he's 'scared of her' and she responds with a great lesson in parenting

'I know this might be a little shocking but I do sometimes actually find you a little scary.'

Raisingself TikTok screenshots

Son tells mom that he's scared of her and the exchange is parenting goals.

Parenting is a hard gig regardless of whether you planned to have children or they were a happy surprise. As many parenting books as there are out there, none of them have the perfect equation to get it right and most parents do the best with what they learned, or unlearned, from their own parents.

Samantha, a parenting content creator on TikTok under the name Raising Self, has been working hard to overcome generational trauma and parent her children differently. Recently she was doing a live video to interact with her followers when one of her children made a stunning revelation: he was scared of her.

You could tell by her expression that his confession was a surprise, and though her son barely took his eyes off the video game he was playing, the two had a very meaningful dialogue. Instead of being upset or even happy that her child was fearful, she responded with curiosity.

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