People wanted to boycott this delicious yogurt for all the wrong reasons. It didn't work.
Many people just know Chobani as the company that makes those little cups of greek yogurt goodness.
That's right. Line 'em up! Photo by Meng He/Flickr.
But thanks to Chobani founder Hamdi Ulukaya, the company is also known for something else — hiring refugees.
Hamdi Ulukaya visiting a refugee camp in Hamburg, Germany. Photo by Michael Gonda/Wikimedia Commons.
This kind of support is important for the nearly 85,000 refugees who entered the U.S. this past year, fleeing their home countries due to extreme poverty, natural disasters, or war. Once stateside, many refugees struggle to find a way to provide for their families while overcoming a language barrier and navigating a slew of cultural differences.
It's an experience Ulukaya knows all too well as a Turkish immigrant of Kurdish descent. Ulukaya moved to upstate New York in the 1990s and by 2007 had turned an $800,000 loan and defunct yogurt factory into the tasty yogurt treat we all know today.
When business picked up and Ulukaya needed more hands, he turned to a nearby refugee resettlement center for help. He offered newcomers transportation and translators as well as salaries above minimum wage. When he opened a second factory in Twin Falls, Idaho, he went around and did the exact same thing.
Today, Chobani employs over 300 refugees. And the company isn't stopping anytime soon.
In 2015, Ulukaya started the Tent Foundation, an alliance of industry leaders that helps displaced refugees from around the world and integrates them into the workforce.
Photo by Michael Gonda/Wikimedia Commons.
"These actions have inspired us to launch the Tent Pledge and the Tent Challenge," Ulukaya wrote in a CNN Money opinion piece. "The Tent Pledge asks companies all over the world to step up and do more. We're asking them to provide refugees with job training, employment opportunities, and the kind of direct assistance that experts have identified as a priority — everything from blankets and water, to debit cards and Internet access."
Sadly, not everyone was thrilled to hear about Chobani's dedication to helping refugees find work and support their families.
This was just one of many similar tweets calling for boycotts of companies that have made progressive commitments to social justice and equality.
But just as fast as hateful tweets calling for a Chobani boycott started showing up, people responded even faster to show their support for the company.
Mostly people were buying lots of Chobani yogurt and tweeting pics of their bounty:
Try though some people might, there's just no stopping Chobani's commitment to hiring refugees.
On top of Ulukaya's refugee hiring policy and the work of the Tent Foundation, he also started the Giving Pledge, a commitment to give majority of his fortune to aid refugees. Just like in his Tent Pledge, he's tapped the world's wealthiest people to be part of it.
Many people don't understand that refugees and immigrants play an important role in improving the economy — opening small businesses, creating new jobs, and helping raise wages for all workers. Initiatives like Chobani's are a huge step in the right direction, helping refugees get settled and integrated in society. At the end of the day, a little empathy towards refugees, coupled with the right job opportunity, can make all the difference in our success as a country.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons





Person says they're more productive and excited when pretending their life is a TV show
"This is the one time that being delusional actually helped me."
Be the main character in your life.
A lot of the time, life can be boring. There's lots of waiting and wondering, and the mundane every-day chores can demotivate you, making you really feel the drudgery of it all. If only life were as interesting as a TV show. Wouldn't that make a big difference? For one person, doing just that changed their attitude and outlook on life for the better.
On Reddit, a poster shared that once they started treating life as if they were on a television show, they started feeling more excited to participate in the everyday and even began accomplishing more. They start each day with an episode title and end the "episode" by going to sleep. They claimed to be more excited each day to "unfold the cliffhanger I had of yesterday's episode," and would look back on their "season" (week) feeling prouder and "cooler" about their life. "This is the one time that being delusional actually helped me."
Many commenters brought up how this reframing of life and other similar tricks worked out for them, too:
“Honestly, same! Sometimes when I’m stuck, I imagine I’m in a movie and the audience is screaming at the screen and I think, what are they yelling at me to do that’s so obvious to them? Helps with indecision or hard decisions.”
“I did this a lot as a kid. It made life feel exciting for sure.”
"Framing your day as an episode is genius because it turns the boring parts into plot development instead of just stuff you have to get through…My show would be a lot of filler episodes where the main character is on the couch with his dog but honestly those are the best episodes of any series anyway.”
“Sometimes, when I need to really lock in at work. I'll put earbuds in, put on some music, and imagine watching myself work like it's a dramatic montage in a movie. I don’t know why but it helps.”
“I started treating cooking like I was hosting a show.”
“I actually love this. It is a clean trick to beat boredom and procrastination. Giving the day a title and a clean ending makes you act like the main character instead of a background extra. I might steal it.”
“I kinda do this, I try to romanticize my life by saying oh I’m just the main character of my movie. I go through the struggles I’m going through only because it's the climax of the movie, and it’ll resolve eventually.”
This isn't the first time someone stumbled upon this type of mind hack. Licensed therapists who spoke to Upworthy weighed in on the mental reframing and discussed its effectiveness.
- YouTube youtube.com
"In many ways, viewing your life as a T.V. show is just a cognitive reframe, which can be helpful when overcoming hurdles," said therapist Jerred England. "On T.V., we expect the main character to face challenges and then overcome them as they reach their goal. In many ways, that's life, too. We don't watch programs where the main character has a victim mentality, is defeated, and then lies around at home for a week. Having a mindset that expects and overcomes challenges can be truly helpful—after all, life hands us plenty of them!"
"Thinking this way can give someone a nudge out of passivity," said narrative therapist Claudia Johnson. "Rather than waiting to feel motivated, they start living 'as if' their choices matter to a bigger arc. That can foster curiosity, openness to new experiences, and tolerance of short-term discomfort."
"It can also provide some psychic distance," Johnson added. "By thinking of your life as a movie during anxious times, rejection or failure feels like part of a plot rather than evidence against your self-worth."
While both therapists said that this reframing can be helpful, it can become harmful if taken too literally.
"Believing you are the main character can lead to performing life instead of being present in it. You start going through life instead of living it by curating experiences that look meaningful on the surface," said Johnson.
"One of the dangers is that you'll start basing your worth on whether you're excited or productive. Real life isn't a movie—it's full of mundane stretches where you're just maintaining the pace," she explained. "These 'everyday' chapters are vital but never make it into the highlight reel."
"I would caution that in T.V., we like to have drama, enemies, and constant challenges. If you find too much of that in your life, you might stay in a bad situation too long," concluded England. "If your friends tell you that your life is a T.V. show, you might consider changing your work or relationships. After all, most of us wouldn't actually like to live in The Truman Show."