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Family-owned Fresh Cravings 'Salsabrates the Good' and supports youth changemakers
Courtesy of Fresh Cravings

Fresh Cravings Salsa has donated $250,000 to 50 grassroots non-profits with a focus on youth-led initiatives.

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There's no question that we live in challenging times. But along with challenges come opportunities for change—and for changemakers to rise up.

When the world feels dark, we naturally crave the light. We look for torches of goodness, people who create and shed light on positive change in their communities and in society, as a whole. Sometimes we find these wonderful humans in the most unlikely of places—for instance, in the "Salsabrations" of a beloved snacking brand known for chilled salsas and hummus dips.

Family-owned Fresh Cravings says that its motto, "Crave Goodness," is about inspiring people to seek the best for themselves, their friends and family and their communities. It’s not just lip service; the company puts its money where its mouth is, giving back to the communities it serves. In 2021, Fresh Cravings launched a national giveback campaign to "Salsabrate™ The Good" by donating $5,000 a week—$250,000 total—to 50 grassroots, non-profit organizations with an emphasis on youth change-makers. And it's continuing its commitment to amplify and support the good in 2022.


Upworthy is thrilled to partner with Fresh Cravings in sharing these youth-led initiatives and celebrating the unsung heroes who are being lifted up in this campaign. Check out these young folks and the awesome things they're doing for their communities:

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Jahkil Jackson was just 8 years old when he decided he wanted to do something to help people experiencing homelessness in his hometown of Chicago. He started creating and giving out Blessing Bags filled with basic supplies such as toothbrushes, soap, hand sanitizer, socks and more. Five years later, he has an entire team of volunteers nationwide who build and distribute Blessing Bags through his non-profit Project I AM. "My goal with the organization is not only to help the homeless and build awareness," says Jahkil. "It's also to show kids that helping others, being involved in their community and doing good in the world is actually cool."

To learn more about Project I AM or to support Jahkil's efforts, please visit: https://officialprojectiam.com

There are amazing initiatives all around us that we may not see that deserve to be recognized. Supporting those who are already enacting positive change in their communities—especially young people who represent the future of humanity—is one of the best ways companies and individuals can make an impact on our world.

To learn more about the other organizations Fresh Cravings is lifting up and to be part of this ongoing festival of compassion and charity, join the Salsabration and sign up for the Fresh Cravings newsletter. We can all make our world a better place by amplifying goodness and taking inspiration from the beacons of light in our communities.

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Now that life is returning to normal (sort of!), people are finding it hard to fit in healthy meals amid a busy schedule. While the easiest solution may seem like grabbing fast food at a drive-thru or vending machine, that’s certainly not the healthiest choice.

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This article originally appeared on 02.07.19


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This is the most important van in NYC… and it’s full of socks.

How can socks make such a huge difference? You'd be surprised.

all photos provided by Coalition for The Homeless

Every night, the van delivers nourishment in all kinds of ways to those who need it most

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Homelessness in New York City has reached its highest levels since the Great Depression of the 1930s. Over 50,000 people sleep each night in a shelter, while thousands of others rely on city streets, the subway system and other public locations as spaces to rest.

That’s why this meal (and sock) delivery van is an effective resource for providing aid to those experiencing homelessness in New York City.

Every night of the year, from 7pm to 9:30, the Coalition for the Homeless drives a small fleet of vans to over 25 stops throughout upper and lower Manhattan and in the Bronx. At each stop, adults and families in need can receive a warm meal, a welcoming smile from volunteers, and a fresh, comfy new pair of Bombas socks. Socks may be even more important than you think.

Bombas was founded in 2013 after the discovery that socks were the #1 most requested clothing item at homeless shelters.

Access to fresh, clean socks is often limited for individuals experiencing homelessness—whether someone is living on the street and walking for much of the day, or is unstably housed without reliable access to laundry or storage. And for individuals experiencing or at risk of homelessness —expenses might need to be prioritized for more critical needs like food, medication, school supplies, or gas. Used socks can’t be donated to shelters for hygienic reasons, making this important item even more difficult to supply to those who need it the most.

Bombas offers its consumers durable, long-lasting and comfortable socks, and for every pair of Bombas socks purchased, an additional pair of specially-designed socks is donated to organizations supporting those in need, like Coalition for the Homeless. What started out as a simple collaboration with a few organizations and nonprofits to help individuals without housing security has quickly become a bona fide giving movement. Bombas now has approximately 3,500 Giving Partners nationwide.

Though every individual’s experience is unique, there can frequently be an inherent lack of trust of institutions that want to help—making a solution even more challenging to achieve. “I’ve had people reach out when I’m handing them a pair of socks and their hands are shaking and they’re looking around, and they’re wondering ‘why is this person being nice to me?’” Robbi Montoya—director at Dorothy Day House, another Giving Partner—told Bombas.

Donations like socks are a small way to create connection. And they can quickly become something much bigger. Right now over 1,000 people receive clothing and warm food every night, rain or shine, from a Coalition for the Homeless van. That bit of consistent kindness during a time of struggle can help offer the feeling of true support. This type of encouragement is often crucial for organizations to help those take the next difficult steps towards stability.

This philosophy helped Bombas and its abundance of Giving Partners extend their reach beyond New York City. Over 75 million clothing items have been donated to those who need it the most across all 50 states. Over the years Bombas has accumulated all kinds of valuable statistics, information, and highlights from Giving Partners similar to the Coalition for the Homeless vans and Dorothy Day House, which can be found in the Bombas Impact Report.

In the Impact Report, you’ll also find out how to get involved—whether it’s purchasing a pair of Bombas socks to get another item donated, joining a volunteer group, or shifting the conversation around homelessness to prioritize compassion and humanity.

To find out more, visit BeeBetter.com.

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Kids watching their parents dance to Taylor Swift is sheer delight.

We all know parenting can be tough, but if there's one thing that makes the roller coaster of emotions totally worth it, it's seeing our children's faces light up with joy.

Children's smiles are infectious, and not in the scary pandemic kind of a way. There's simply nothing better in this world than the face of a bright-eyed little human beaming with happiness, which is why a recent TikTok trend has people grinning from ear to ear themselves.

The premise is simple: The parent asks the kid to record them dancing to Taylor Swift's "Love Story" with the screen facing away from them (under the guise that the parent dancing needs to see themselves). So instead of recording the parent dancing, it's actually recording the kid's face watching them.

And oh, the love and joy on these kids' faces is so, so sweet to witness. Watch:

@thechavezfamilyy

The end 😭😭 why am I bawling at this trend?! He’s SO CUTE #momsoftiktok #momtok #toddlersoftiktok

That face. OMG.

And check out the encouragement from this little fella:

@themarshhfamily

The end did it for me 🥹😭I birthed such a sweet, loving and encouraging little boy!! #momtok #toddlersoftiktok #taylorswiftchallenge #lovestorychallenge #boymom #toddlermom

Seriously, seeing close-ups of kids' joy should be a daily thing.

@makingthemoffitts

#nationaladoptionmonth #adoptionawareness #thisisadoption #thisisfostercare #adoption #fostercare #makingthemoffitts #lovestorychallenge #taylorswift

Some dads have gotten in on the trend as well. Look at the way this little girl beams at her daddy.

@durbanofamily

Had to jump on the trend! Love this beautiful girl!

Of course, part of the beauty of having kids is you simply never know what they're going to do. While some youngsters gaze lovingly at their parents while they dance, others have a … well … different reaction. Check out this girl's facial expressions:

@haleigh.booth

It’s the side eye at the end for me 😆😂😂😂😂

Hilarious. And because this is the internet, naturally someone had to do the TikTok trend with their dog. Gotta admit, Ellie's toothy grin is pretty darn cute as well.

@elliegoldenlife

This is why I don’t dance 😂

TikTok trends can sometimes be strange, annoying or problematic, but once in a while one comes along that brings people together in surprisingly delightful ways. Seeing people's kids' pure enjoyment watching their parents being silly is simply the best.