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MTV, MTV history, Patrick CC

"How MTV Destroyed Their Network (They Gave Up On Music)"

MTV was a major part of youth culture for the last three generations. Gen X loved the channel for its dedication to music that went way beyond videos, and in the ‘80s and ‘90s, viewers tuned in to “Unplugged,” "Yo! MTV Raps" and “Headbangers Ball.”

Although the channel was less about the music by the time millennials came of age, “TRL” was its flagship show while it focused on edgy reality shows such as “The Osbournes,” "Jackass” and “Pimp My Ride.”

By the time the millennials grew up and Gen Z started watching, the channel was mostly reality TV, but shows such as “The Hills,” “Teen Mom” and “Jersey Shore” were pop culture juggernauts.


However, things began to change dramatically in 2010 after MTV dropped the “Music Television” branding. In the video below, YouTube user Patrick CC does a great job of describing how it happened.

"Instead of adapting, it seems like MTV just kinda rode out what was working," Patrick CC says. "Plus, the world was moving at a much faster pace. By the time they came up with a new idea, cast, shot, edited and released the new show it could be irrelevant to the kids."

In 2017, MTV tried to bring the music back, including a reboot of "TRL." It was a total bust. Artists had no need to make videos for the channel when they had YouTube.

Patrick CC’s video, “How MTV Destroyed Their Network (They Gave Up On Music)," does a great job of explaining the rise and fall of MTV over the course of 23 minutes. But if you want to see why it all came to an end, you can skip ahead to 19:25.

Want to relive what MTV was like at its inception? The following video shows the channel's first two hours when it launched on August 1, 1981.

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Rochester, New York.

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An article in the journal Crisis, cited in a Harvard T.H. Chan School of Public Health news piece, states that the acute period of heightened risk for suicidal behavior is often only hours or minutes long. Around 87% of people deliberated for less than a day. Another article in the Journal of Clinical Psychiatry found that of people taken to the hospital after a suicide attempt, 48% considered the idea for fewer than 10 minutes.

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And considering how many "kids these days" laments we see coming from older generations, it's also heartening to see kids showing excellent character qualities when no one directly asked them to.

A viral video from a Little League baseball game is giving us a nice dose of both—good sportsmanship and basic human kindness from two players from opposing teams.

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