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The next generation of female leaders has arrived. Here’s how they’re making sure they (and every girl) get a chance to learn.
Malala Fund and their local partners, with support from Pura, help girls find their voice. The result: greater access to education and a better world.
Music, community and joy drive real change
In a small village in Pwani, a district on Tanzania’s coast, a massive dance party is coming to a close. For the past two hours, locals have paraded through the village streets, singing and beating ngombe drums; now, in a large clearing, a woman named Sheilla motions for everyone to sit facing a large projector screen. A film premiere is about to begin.
It’s an unusual way to kick off a film about gender bias, inequality, early marriage, and other barriers that prevent girls from accessing education in Tanzania. But in Pwani and beyond, local organizations supported by Malala Fund and funded by Pura are finding creative, culturally relevant ways like this one to capture people’s interest.
The film ends and Sheilla, the Communications and Partnership Lead for Media for Development and Advocacy (MEDEA), stands in front of the crowd once again, asking the audience to reflect: What did you think about the film? How did it relate to your own experience? What can we learn?
Sheilla explains that, once the community sees the film, “It brings out conversations within themselves, reflective conversations.” The resonance and immediate action create a ripple effect of change.

MEDEA Screening Audience in Tanzania. Captured by James Roh for Pura Across Tanzania, gender-based violence often forces adolescent girls out of the classroom. This and other barriers — including child marriage, poverty, conflict, and discrimination — prevent girls from completing their education around the world.
Sheilla and her team are using film and radio programs to address the challenges girls face in their communities. MEDEA’s ultimate goal is to affirm education as a fundamental right for everyone, and to ensure that every member of a community understands how girls’ education contributes to a stronger whole and how to be an ally for their sisters, daughters, granddaughters, friends, nieces, and girlfriends.
Sheilla’s story is one of many that inspired Heart on Fire, a new fragrance from the Pura x Malala Fund Collection that blends the warm, earthy spices of Tanzania with a playful, joyful twist. Here’s how Pura is using scent as a tool to connect the world and inspire action.
A partnership focused on local impact, on a global mission
Pura, a fragrance company that recognizes education as both freedom and a human right, has partnered with Malala Fund since 2022. In order to defend every girl’s right to access and complete 12 years of education, Malala Fund partners with local organizations in countries where the educational barriers are the greatest. They invest in locally-led solutions because they know that those who are closest to the problems are best equipped to solve and build durable solutions, like MEDEA, which works with communities to challenge discrimination against girls and change beliefs about their education.
But local initiatives can thrive and scale more powerfully with global support, which is why Pura is using their own superpower, the power of scent, to connect people around the world with the women and girls in these local communities.
The Pura x Malala Fund Collection incorporates ingredients naturally found in Tanzania, Nigeria, Pakistan, and Brazil: countries where Malala Fund operates to address systemic education barriers. Eight percent of net revenue from the Pura x Malala Fund Collection will be donated to Malala Fund directly, but beyond financial support, the Collection is also a love letter to each unique community, blending notes like lemon, jasmine, cedarwood, and clove to transport people, ignite their senses, and help them draw inspiration and hope from the global movement for girls’ education. Through scent, people can connect to the courage, joy, and tenacity of girls and local leaders, all while uniting in a shared commitment to education: the belief that supporting girls’ rights in one community benefits all of us, everywhere.
You’ve already met Sheilla. Now see how Naiara and Mama Habiba are building unique solutions to ensure every girl can learn freely and dare to dream.
Naiara Leite is reimagining what’s possible in Brazil

Julia with Odara in Brazil. Captured by Luisa Dorr for Pura In Brazil, where pear trees and coconut plantations cover the Northeastern Coast, girls like ten-year-old Julia experience a different kind of educational barrier than girls in Tanzania. Too often, racial discrimination contributes to high dropout rates among Black, quilombola and Indigenous girls in the country.
“In the logic of Brazilian society, Black people don’t need to study,” says Naiara Leite, Executive Coordinator of Odara, a women-led organization and Malala Fund partner. Bahia, the state where Odara is based, was once one of the largest slave-receiving territories in the Americas, and because of that history, deeply-ingrained, anti-Black prejudice is still widespread. “Our role and the image constructed around us is one of manual labor,” Naiara says.
But education can change that. In 2020, with assistance from a Malala Fund grant, Odara launched its first initiative for improving school completion rates among Black, quilombola, and Indigenous girls: “Ayomidê Odara”. The young girls mentored under the program, including Julia, are known as the Ayomidês. And like the Pura x Malala Fund Collection’s Brazil: Breath of Courage scent, the Ayomidês are fierce, determined, and bursting with energy.

Ayomidês with Odara in Brazil. Captured by Luisa Dorr for Pura Ayomidês take part in weekly educational sessions where they explore subjects like education and ethnic-racial relations. The girls are encouraged to find their own voices by producing Instagram lives, social media videos, and by participating in public panels. Already, the Ayomidês are rewriting the narrative on what’s possible for Afro-Brazilian girls to achieve. One of the earliest Ayomidês, a young woman named Debora, is now a communications intern. Another former Ayomidê, Francine, works at UNICEF, helping train the next generation of adolescent leaders. And Julia has already set her sights on becoming a math teacher or a model.
“These are generations of Black women who did not have access to a school,” Naiara says. “These are generations of Black women robbed daily of their dreams. And we’re telling them that they could be the generation in their family to write a new story.”
Mama Habiba is reframing the conversation in Nigeria

Centre for Girls' Education, Nigeria. Captured by James Roh for Pura In Mama Habiba’s home country of Nigeria, the scents of starfruit, ylang ylang and pineapple, all incorporated into the Pura x Malala Collection’s “Nigeria: Hope for Tomorrow,” can be found throughout the vibrant markets. Like these native scents, Mama Habiba says that the Nigerian girls are also bright and passionate, but too often they are forced to leave school long before their potential fully blooms.
“Some of these schools are very far, and there is an issue of quality, too,” Mama Habiba says. “Most parents find out when their children are in school, the girls are not learning. So why allow them to continue?”
When girls drop out of secondary school, marriage is often the alternative. In Nigeria, one in three girls is married before the age of 18. When this happens, girls are unable to fulfill their potential, and their families and communities lose out on the social, health and economic benefits.
Completing secondary school delays marriage, and according to UNESCO, educated girls become women who raise healthier children, lift their families out of poverty and contribute to more peaceful, resilient communities.

Centre for Girls’ Education, Nigeria. Captured by James Roh for Pura To encourage young girls to stay in school, the Centre for Girls’ Education, a nonprofit in Nigeria founded by Mama Habiba and supported by Malala Fund and Pura, has pioneered an initiative that’s similar to the Ayomidê workshops in Brazil: safe spaces. Here, girls meet regularly to learn literacy, numeracy, and other issues like reproductive health. These safe spaces also provide an opportunity for the girls to role-play and learn to advocate for themselves, develop their self-image, and practice conversations with others about their values, education being one of them. In safe spaces, Mama Habiba says, girls start to understand “who she is, and that she is a girl who has value. She has the right to negotiate with her parents on what she really feels or wants.”
“When girls are educated, they can unlock so many opportunities,” Mama Habiba says. “It will help the economy of the country. It will boost so many opportunities for the country. If they are given the opportunity, I think the sky is not the limit. It is the starting point for every girl.”
From parades, film screenings to safe spaces and educational programs, girls and local leaders are working hard to strengthen the quality, safety and accessibility of education and overcome systemic challenges. They are encouraging courageous behavior and reminding us all that education is freedom.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
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The 1 mistake grandparents who don’t see their grandkids enough make with their daughter-in-law
“It’s not rocket science.”
A grandmother’s candid take on family dynamics is getting people talking, and for many, nodding in agreement. After noticing a recurring question from frustrated grandparents online, one woman decided to address a sensitive topic head-on: why grandchildren often seem to spend more time with their mother’s side of the family.
In a recent Instagram reel, Maria DeLorenzo, 59, responded to a wave of comments, particularly from mothers-in-law (MIL), wondering how to “counteract” what feels like an uneven relationship. Her answer was simple but eye-opening.
“Kids live their lives in proximity to their parents,” she said, implying that they’re often closer to their mother. As a result, if grandparents on the father’s side don’t try to “cultivate” a relationship with the mom, aka the daughter-in-law (DIL), they may have fewer opportunities to see their grandchildren as a consequence.
“It’s not rocket science,” she added. “That’s all there is to it…so choose.”
That opinion is shared by Cheryl Groskopf, a holistic therapist at Evolution to Healing.
“It’s important to understand that grandparent relationships usually grow out of the parent relationship first,” Groskopf said. “A child’s primary sense of safety runs through their parent—especially early on. So if a mother feels supported, respected, and emotionally safe with a grandparent…the most effective mindset shift is understanding that connection with the grandchild comes through connection with the parent.”
Video sparks thoughtful debate
The Instagram video drew more than 100,000 views and sparked a thoughtful discussion in the comments.
Many parents shared personal experiences that supported DeLorenzo’s perspective. However, others felt it was an “outdated” view of MIL/DIL dynamics and argued that both the DIL and the son share responsibility for cultivating closeness.
Even Groskopf agreed that “DILs can also be intentional about creating space for connection. Many grandparents are trying to figure out what their role is in a new family system. Small gestures like sharing updates, inviting them into moments with the child, and acknowledging their excitement about being a grandparent can go a long way toward building safe and supportive relationships.”
No matter how you slice it, effort and intention from all sides seem to be necessary ingredients for building relationships.
What a grandparent can do to build a relationship
Here are some helpful ideas, courtesy of certified parent coach Sari Goodman:
- Ask the parents, “How can I help?” and then follow through.
- Show up without judgment. Your grandkids may not be raised the way you would raise them, but it’s best to keep that to yourself.
- Show up with compliments. Notice something the parents do well and share the observation. When the grandkids do something brilliant, adorable, or sweet, point it out.
- Follow the rules the parents have established. If, for example, the children aren’t allowed to have sugar, don’t give it to them.
- Compliment the DIL’s parents. Did they bring the grandchildren a clever toy? Tell them. Do they have a method for getting the grandchildren into the car calmly? Say you want to learn from them.
What a DIL can do to cultivate a relationship
Here are some helpful ideas from Goodman:
- Ask for help. Grandparents want to feel needed. Raising kids is hard. It’s a win-win.
- Ask grandparents for their opinion once in a while.
- Ask grandparents how things were done when you were a child.
- Be clear about the rules and policies you have established for your family.
- If the grandparents are babysitting, be sure to show them where the drinks and snacks are.
- If the grandparents are babysitting over a mealtime, have a meal prepared for them to eat.
- Compliment their grandparenting skills.
Bottom line: all relationships take work. And very often, whether it’s with grandparents or within friendship circles, that effort pays off exponentially.
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A neighbor complained that her rooftop yoga was “inappropriate for children” and promoted “Eastern religion.” She made them regret it.
The neighbor had been secretly photographing her at 6 AM to build the case.
Getting a formal notice from your HOA is rarely a good way to start the morning. For one homeowner (u/clammyanton on Reddit) who shared her story on social media, the letter arrived after months of peaceful sunrise yoga on her rooftop terrace, a routine she’d built around the views and the quiet of early morning.
The notice informed her that a neighbor had filed a complaint about her “inappropriate public displays” and “disturbance of community aesthetics.” She was baffled. She practiced at 6 AM when almost no one else was awake, wore standard workout clothes, and made no noise.
Then it got stranger. When she followed up with the HOA manager for specifics, she learned the neighbor had gone further than a written complaint. They had been photographing her in various poses and submitted the photos as evidence, arguing they were “inappropriate for children to potentially see” and were “promoting Eastern religious practices in a family community.”

A woman meditates while doing yoga. Photo credit: Canva “I’m literally just doing basic vinyasa flow!” she wrote.
The detail about Eastern religious practices caught significant attention when the post went viral on Reddit, and for good reason. Legal experts and housing advocates are clear on this point: the Fair Housing Act prohibits HOAs from restricting a homeowner’s use of their property based on religion. As one legal resource explains it plainly, an HOA can ban exercise broadly, but it cannot single out yoga specifically because of its perceived religious associations. The same logic applies to holiday decorations — an HOA that bans string lights for Diwali but allows Christmas lights is on legally shaky ground.
Commenters on the post were quick to flag this. “If that whole promoting Eastern religion thing is an exact quote, I feel like that right there is your ticket to fight,” wrote u/cheybananas. “They can’t just outlaw religious practices.”
Others were more focused on the neighbor’s surveillance. Several urged her to file a counter-complaint about someone photographing her on her own private terrace at dawn. “Taking photos of someone on their private residence without their knowledge or consent?” u/ok-pomegranate-6479 wrote. “Involve authorities if you have to, that’s creepy.”

A woman executes an advanced yoga pose on the beach. Photo credit: Canva The homeowner had already come to the same conclusion on her own. After reviewing her HOA’s bylaws, she found nothing prohibiting yoga or exercise on private terraces, only a vague clause about maintaining community standards. She drafted a formal email to the HOA board requesting the specific bylaw citation they were relying on, along with copies of all photos collected of her. She also made clear she was considering a counter-complaint about the neighbor’s behavior.
“The irony is that yoga is supposed to reduce stress,” she wrote, “but this whole situation is doing the opposite.”
Her experience isn’t unusual. A Rocket Mortgage survey of more than 1,000 HOA homeowners found that more than 3 in 10 feel their HOA has too much power, and 10% have considered selling their home because of it.
This article originally appeared earlier this year.
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Doctors couldn’t figure out why a Florida woman kept having strokes. The answer turned out to be the way she curled up in bed.
She kept having strokes with no obvious cause. Her sleeping position turned out to be why.
Glenda Bridges had none of the usual warning signs. The 83-year-old Naples, Florida, woman wasn’t obese, didn’t have diabetes, didn’t have high blood pressure. But in the span of just a few days, she had three strokes. She said that one morning she woke up and “had no balance, and my vision was blurry,” according to the Gulf Coast News.
With each stroke, her brain was sustaining more damage, and doctors at NCH (the only Joint Commission-certified comprehensive stroke center in southwest Florida) needed answers fast.
Dr. Viktoria Totoraitis, a vascular neurologist at NCH, noticed something that other doctors might have missed: all three strokes had occurred in exactly the same location in Bridges’ brain. That wasn’t typical. “Blood vessels are like highways,” Dr. Totoraitis explained, “meaning they each go to a specific territory. So when a patient has a stroke, I know what blood vessel supplies that territory.” The fact that every stroke hit the same spot pointed to a single, consistent cause rather than random clotting events.
The strokes were what neurologists call wake-up strokes, meaning Bridges had gone to sleep without symptoms and woken up with them. Research suggests that roughly one in five acute ischemic strokes falls into this category, and they’re notoriously difficult to treat because the exact time of onset is unknown, complicating eligibility for clot-busting medications.
What Dr. Totoraitis needed to know next was exactly how Bridges slept. When she asked, Bridges answered: “On my side, kind of all curled up in a fetal position.” That detail, combined with something else in Bridges’ medical history, several prior neck surgeries and significant cervical spinal arthritis, led to an imaging test with Bridges positioned the same way she slept every night. The results were clear. “When she’s sleeping and curled up like that, because she does have a lot of cervical spinal arthritis, some narrowing, she was pinching off one of her vessels.”

An older woman lying in bed. Photo credit: Canva The fix required no surgery. Dr. Totoraitis recommended Bridges change her sleeping position and wear a soft cervical collar at night. She also clarified that the fetal position is not dangerous for people without prior neck surgeries. For Bridges, though, the combination of arthritis, surgical history, and a habitual curl was cutting off blood flow to her brain every night.
Since making that small change, Bridges has not had another stroke.
Her case is an unusual one, but it carries a useful reminder: strokes don’t always look the way we expect. The fastest way to identify one remains the F.A.S.T. method: Face drooping, Arm weakness, Speech difficulty, Time to call 911. The sooner someone gets to a hospital, the more brain tissue can be saved.
This article originally appeared earlier this year.
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Chemical engineer breaks down the science behind the ‘impossible’ ice cream transfer trick
There’s a “surprisingly deep” explanation for how chocolate and vanilla transfer simultaneously.
We live in an era of incredible scientific advancements, from genetic editing to immunotherapy to nanotechnology. And yet, even the simplest science experiments using basic materials can still blow our minds.
People have been sharing what happens when you swipe two ice cream scoops against each other, with an unexpected result. It’s not surprising that some of one flavor transfers to the other. What’s weird is that both scoops transfer to each other, as if there’s an equal exchange of matter. How does that work?
Dr. James Orgill, a chemical engineer behind The Action Lab, explains the “surprisingly deep” physics principle behind the “impossible” transfer. Part of his explanation gets highly technical, involving quantum mechanics and thermodynamics. But it essentially comes down to the difference between “mixing” and “stirring.”
Orgill explains that when he first saw the ice cream transfer, he thought the chocolate and vanilla were mixing at the surface. “But the problem is that you can see that it’s not like a chocolatey-vanilla at the contact point,” he says in a YouTube video. “There’s still a clear layer of chocolate and a clear layer of vanilla.”
What’s actually happening relates to what Orgill calls “a surprisingly deep idea in physics,” which is how stirring and true mixing differ.
“This difference at first seems pedantic, but you’ll see that it turns out to be a line between reversibility and irreversibility, between systems that remember their past and systems that forget it forever,” he explains. “And once you see it, it explains not just the ice cream, but everything from fluid flows to entropy itself.”
Orgill demonstrates how stirring works by injecting blobs of dye into corn syrup suspended between two cylinders. As one cylinder spins, the colors stretch into layers and begin to mix. But when the motion is reversed, the dye blobs go back to their original places and shapes.
“This tells us something important about stirring,” he says. “It is reversible in principle. As long as material is only being stretched and rearranged into layers, the persistent state still contains a record of the past. Stirred fluids can act like history books.”

Stirring is reversible in theory. Mixing, not so much. Photo credit: Canva However, true mixing is a different story. The dye demonstration illustrates the principle of reversibility, but when you stir dye into a glass of water, it mixes so thoroughly that the process can’t be physically reversed.
“Over time, especially when you’ve created lots of thin layers with lots of surface area, diffusion smooths everything out,” Orgill explains. “Diffusion is the random thermal motion of atoms and molecules. Statistically, two initially separate groups of particles will spread out and interpenetrate. Once that happens, there’s no way to reverse the process. True mixing has actually occurred.”
Orgill then delves into the weeds of entropy, quantum mechanics, Loschmidt’s paradox, the Heisenberg uncertainty principle, and the irreversibility of time. What does that have to do with ice cream? Well, not much, thankfully.

Swipe two ice creams together and see what happens. Photo credit: Canva “Luckily, our original ice cream experiment turns out to be a reversible process,” Orgill says. “What’s happening there is not mixing at the surface.”
Using two pieces of Play-Doh, Orgill shows that the ice cream scoops are actually “gouging” one another, not mixing.
“Imagine two spheres sliding past each other,” he explains. “As they pass, each sphere overhangs the edge of the other just a little bit. That overhanging section gets stressed out and torn loose. So instead of atoms diffusing together, the chocolate scoop rips a chunk out of the vanilla. And at the same time, the vanilla rips a chunk out of the chocolate. Those chunks get pressed onto the opposite surface at the same contact location. Both sides lose material and both sides gain material in the same spot. They’re not mixing. They’re taking bites out of each other.”
He explains and demonstrates that the same thing would happen if two planets were to collide. Bringing it back to a much smaller scale, people in the comments also note that the same thing happens when two cars scrape against each other.
Seeing Orgill’s models makes it easier to understand how such transfers happen. Essentially, the two objects smear a layer (ice cream, paint, or even planetary material) onto each other from opposite directions at the same time.
From ice cream cones to quantum mechanics to colliding planets—isn’t science fun?
You can follow The Action Lab on YouTube for more science explanations.












