+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
upworthy
Culture

Yassification, the hilariously bizarre beauty meme that has taken over social media

yassify, yassify bot, yassification, toni collette
Twitter

Toni Collette being 'yassified' on Twitter.

Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.

Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.

As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.

The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.

Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?

​The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.

​Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.

Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.

British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.

The Doll from "Squid Game" is ready to slay more than just the players.

Daniel Kaluuya, Get Out of here with that glam

As a Maggie Smith fan, this one was my particular favorite.

Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.

As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.

The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.

Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.

On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."

The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.

Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.

From Your Site Articles
Related Articles Around the Web
faceapp
Community

How to end hunger, according to the people who face it daily

Here’s what people facing food insecurity want you to know about solving the hunger problem in America

True

Even though America is the world’s wealthiest nation, about 1 in 6 of our neighbors turned to food banks and community programs in order to feed themselves and their families last year. Think about it: More than 9 million children faced hunger in 2021 (1 in 8 children).

In order to solve a problem, we must first understand it. Feeding America, the nation’s largest domestic hunger-relief organization, released its second annual Elevating Voices: Insights Report and turned to the experts—people experiencing hunger—to find out how this issue can be solved once and for all.

Here are the four most important things people facing hunger want you to know.

Keep ReadingShow less
Pets

Family brings home the wrong dog from daycare until their cats saved the day

A quick trip to the vet confirmed the cats' and family's suspicions.

Fox 9 Minneapolis-St. Paul|YouTube

Family accidentally brings wrong dog home but their cats knew

It's not a secret that nearly all golden retrievers are identical. Honestly, magic has to be involved for owners to know which one belongs to them when more than one golden retriever is around. Seriously, how do they all seem have the same face? It's like someone fell asleep on the copy machine when they were being created.

Outside of collars, harnesses and bandanas, immediately identifying the dog that belongs to you has to be a secret skill because at first glance, their personalities are also super similar. That's why it's not surprising when one family dropped off their sweet golden pooch at daycare and to be groomed, they didn't notice the daycare sent out the wrong dog.

See, not even their human parents can tell them apart because when the swapped dog got home, nothing seemed odd to the owners at first. She was freshly groomed so any small differences were quickly brushed off. But this accidental doppelgänger wasn't fooling her feline siblings.

Keep ReadingShow less
switched at dog daycare
Pop Culture

This mesmerizing dance routine is a cultural phenomenon in China and with good reason

Hearing impaired performers come together in perfect synchronization to share a beautiful message.

Hi China/Youtube

Dancers emulate Guan Yin, the goddess of compassion

In a world full of jaw-dropping dance routines, the Thousand Hand Guan Yin manages to captivate like no other.

A large group of performers in identical golden costumes flow together in synchronized movement so seamlessly that it appears as though one entity with several arms is moving about space.

That entity is Guan Yin, a goddess of compassion who, according to Buddhist legend, will never rest in nirvana as long as any sentient being suffers on Earth.

Guan Yin is often depicted with a thousand arms, having an eye in the palm of each hand, to symbolize an omnipresent mother figure always witnessing the pain of humanity with endless amounts of mercy, extending out one of her many arms to lend a helping hand.

The performers emulate this with intricate, delicate hand gestures while standing very close to one another, resulting in a mesmerizing optical illusion.

But the dance in and of itself isn't the most remarkable thing about this piece—each of the performers are hearing impaired.

Keep ReadingShow less
art
Pop Culture

Thousands of concertgoers in Poland randomly decided to sing 'Bohemian Rhapsody' and it was flawless

The music of Queen is a universal language.

Sandra Maria/Youtube, Official Lives & Music Videos/Youtube

You can't not sing this song.

The music of Queen has a profound visceral effect on everyone. Few pieces of art can cause complete strangers to put aside their differences and come together in song, but by golly, “Bohemian Rhapsody” is one of them. It would be cheesy if it weren’t so absolutely beautiful.

This pertains even to non-English-speaking countries, it appears. Recently, thousands of Harry Styles concertgoers in Warsaw, Poland, began cheering as those iconic beginning piano notes penetrated the air.
Keep ReadingShow less
celebrity
Mental Health

People were asked why they were unfaithful and the answers are eye opening and insightful

"Validation is like a drug and intimacy is the ultimate validation."

RDNE Stock Project|Canva

People reveal the reasons they cheated. It's insightful and eye opening.

Infidelity is devastating for relationships. When you find out a partner has been unfaithful it can feel like a bomb went off in the middle of your living room while you were just trying to drink your morning coffee. The carnage from an affair can be extensive, especially if there are children involved.

But no matter what circumstances the infidelity happened, the partner who was on the receiving end of the betrayal often wonders why? It can send some people in a spiral of shame and self blame for the actions of their partners which feel debilitating. Oftentimes, the betrayed partner never feels like they get a truthful answer from their partners but one Reddit user decided to invite partners that have strayed to explain why they cheated.

Surprisingly, many of the answers were extremely insightful seemingly showing extraordinary growth since that time in their lives. There was also a lot of remorse expressed for their previous harmful behaviors.

Keep ReadingShow less
why people cheat
Family

Mom has the perfect response to teen son who refuses to do 'girl' chores

What exactly are "girl" chores, anyway?

via Krampus Production/Pexels

A boy doing the dishes.

A 41-year-old mom with 3 boys, 12-year-old twins, and a 10-year-old, pays them $10 daily to do their chores. However, their pay is deducted $10 if they miss a day. The boys have to do their tasks 5 days a week, although it doesn’t matter which days they choose to work.

“This system has worked swimmingly for us since it started, the boys have always complied with completing their chores,” the mom wrote on Reddit.

Her 12-year-old son was getting ready to play Fortnite with a friend and told him he’d be ready in 15 minutes once he finished his chores. When the boys started playing the game, he told the friend he was in charge of dusting and sweeping the stairs, to which the friend responded, “It’s a good thing my parents don’t make me do girl chores.”

After learning what the friend said, the mom told her son that chores are genderless.

Keep ReadingShow less
parenting
Education

People are sharing the one 'simple rule that would fix the world if people actually followed it'

Here are 17 rules that would make life better for everyone.

via Pexels

A teacher lists his class rules.

The world would be a much better place if humans weren’t so … human. We all fall short of perfection. Common sense is, sadly, not too common. And there’s one guy out there who always manages to screw things up when things start getting good.

Call it Murphy’s law. Call it the great “reason we can’t have nice things.” Call it entropy. It feels like a whole lot of pain could be avoided if we all had just a little bit more sense.

But what if there was one rule that we all agreed to follow to make everyone’s life better? What would this magical rule be?

A Reddit user who goes by the name P4insplatter came to this realization and asked the AskReddit subforum, “What simple rule would fix the world if everyone actually followed it?” They received dozens of simple rules that if everyone got behind would make the world drastically better.

Keep ReadingShow less
wisdom
Trending Stories