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Tinder's latest move makes the app a powerful tool to help save lives.

Becoming an organ donor is as easy as swiping right.

Tinder's latest move makes the app a powerful tool to help save lives.

Swiping through Tinder can be like opening a box of chocolates. You never know who you might get:

An engineer, a model, a comedian, ... an Olympic gold medalist.


Image via Tinder/United Kingdom National Health Service. Used with permission.

For the next two weeks, Tinder users in the U.K. might be surprised to find a few celebrities up for matching, like tae kwon do Olympian gold medalist Jade Jones MBE, reality TV star Jamie Laing of "Made in Chelsea," or soap opera "Emmerdale" actress Gemma Oaten.

When users match with them it's clear that these celebs only have one thing in mind...

Instead of a hot date, users get a powerful reminder about the need for organ donor registrants in the area.

It's not a love connection. They want you to save lives. They're hoping you'll want to make a donor connection.

Tinder and the United Kingdom's National Health Service teamed up to get more young people to register as organ donors.

This match between the dating app and the NHS seems strange until you look at the numbers.

It's part of an initiative to get more people between the ages of 18 and 35 — a demographic the NHS says is particularly important to them to reach — to sign up as organ donors. The average Tinder user spends 90 minutes daily helping to rack up a whopping 1.4 billion daily swipes globally.

Urging users to take a fraction of their time to join the donor registry makes perfect sense — it's actually kind of ingenious.

The initiative isn't just for Tinder users: The celebrities are also tweeting under #timetosign to promote the cause.


This partnership is just one of the latest moves in NHS' push to tackle the U.K.'s organ donor shortage.

Last month, NHS Blood and Transplant launched a campaign called "The Wait" to highlight the number of people who die while waiting for an organ transplant. They released a 14-hour film of the same name that follows a former doctor's six-years-and-counting wait for a new kidney.

This move comes in light of some sobering statistics: In the past decade, over 6,000 people died while waiting for an organ match. NHS hopes that the almost 7,000 people currently on the U.K.'s organ transplant waitlist can evade the same fate.

For every person disappointed they won't be dating the Olympian who has their heart, here's hoping there's another who'll register to give a different organ to a stranger in need.


Looks like it's working. :)

True

When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

Vanna White appeared on "The Price Is Right" in 1980.

Vanna White has been a household name in the United States for decades, which is kind of hilarious when you consider how she gained her fame and fortune. Since 1982, the former model and actress has made millions walking back and forth turning letters (and later simply touching them—yay technology) on the game show "Wheel of Fortune."

That's it. Walking back and forth in a pretty evening gown, flipping letters and clapping for contestants. More on that job in a minute…

As a member of Gen X, television game shows like "Wheel of Fortune" and "The Price is Right" send me straight back to my childhood. Watching this clip from 1980 of Vanna White competing on "The Price is Right" two years before she started turning letters on "Wheel of Fortune" is like stepping into a time machine. Bob Barker's voice, the theme music, the sound effects—I swear I'm home from school sick, lying on the ugly flowered couch with my mom checking my forehead and bringing me Tang.

This video has it all: the early '80s hairstyles, a fresh-faced Vanna White and Bob Barker's casual sexism that would never in a million years fly today.

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