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Tinder's latest move makes the app a powerful tool to help save lives.

Becoming an organ donor is as easy as swiping right.

Tinder's latest move makes the app a powerful tool to help save lives.

Swiping through Tinder can be like opening a box of chocolates. You never know who you might get:

An engineer, a model, a comedian, ... an Olympic gold medalist.


Image via Tinder/United Kingdom National Health Service. Used with permission.

For the next two weeks, Tinder users in the U.K. might be surprised to find a few celebrities up for matching, like tae kwon do Olympian gold medalist Jade Jones MBE, reality TV star Jamie Laing of "Made in Chelsea," or soap opera "Emmerdale" actress Gemma Oaten.

When users match with them it's clear that these celebs only have one thing in mind...

Instead of a hot date, users get a powerful reminder about the need for organ donor registrants in the area.

It's not a love connection. They want you to save lives. They're hoping you'll want to make a donor connection.

Tinder and the United Kingdom's National Health Service teamed up to get more young people to register as organ donors.

This match between the dating app and the NHS seems strange until you look at the numbers.

It's part of an initiative to get more people between the ages of 18 and 35 — a demographic the NHS says is particularly important to them to reach — to sign up as organ donors. The average Tinder user spends 90 minutes daily helping to rack up a whopping 1.4 billion daily swipes globally.

Urging users to take a fraction of their time to join the donor registry makes perfect sense — it's actually kind of ingenious.

The initiative isn't just for Tinder users: The celebrities are also tweeting under #timetosign to promote the cause.


This partnership is just one of the latest moves in NHS' push to tackle the U.K.'s organ donor shortage.

Last month, NHS Blood and Transplant launched a campaign called "The Wait" to highlight the number of people who die while waiting for an organ transplant. They released a 14-hour film of the same name that follows a former doctor's six-years-and-counting wait for a new kidney.

This move comes in light of some sobering statistics: In the past decade, over 6,000 people died while waiting for an organ match. NHS hopes that the almost 7,000 people currently on the U.K.'s organ transplant waitlist can evade the same fate.

For every person disappointed they won't be dating the Olympian who has their heart, here's hoping there's another who'll register to give a different organ to a stranger in need.


Looks like it's working. :)

Image by 5540867 from Pixabay

Figuring out what to do for a mom on Mother's Day can be a tricky thing. There's the standard flowers or candy, of course, and taking her out to a nice brunch is a fairly universal winner. But what do moms really want?

Speaking from experience—my kids range from age 12 to 20—a lot depends on the stage of motherhood. What I wanted when my kids were little is different than what I want now, and I'm sure when my kids are grown and gone I'll want something different again.

We asked our readers to share what they want for Mother's Day, and while the answers were varied, there were some common themes that emerged.

Moms of young kids want a break.

When your kids are little, motherhood is relentless. Precious and adorable, yes. Wonderful and rewarding, absolutely. But it's a LOT. And it's a lot all the fricking time.

Most moms I know would love the gift of alone time, either away at a hotel or Airbnb or in their own home with no one else around. Time alone is a priceless commodity at this stage, especially if it comes with someone else taking care of cleaning, making sure the kids are fed and safe and occupied, doing the laundry, etc.

This is especially true after more than a year of pandemic living, where we moms have spent more time than usual at home with our offspring. While in some ways that's been great, again, it's a lot.

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Courtesy of CeraVe
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"I love being a nurse because I have the honor of connecting with my patients during some of their best and some of their worst days and making a difference in their lives is among the most rewarding things that I can do in my own life" - Tenesia Richards, RN

From ushering new life into the world to holding the hand of a patient as they take their last breath, nurses are everyday heroes that deserve our respect and appreciation.

To give back to this community that is always giving so selflessly to others, CeraVe® put out a call to nurses to share their stories for a chance to be featured in Heroes Behind the Masks, a digital content series shining a light on nurses who go above and beyond to provide safe and quality care to patients and their communities.

First up: Tenesia Richards, a labor and delivery nurse working in New York City who, in addition to her regular job, started a community outreach program in a homeless shelter that houses expectant mothers for up to one year postpartum.

Tenesia | Heroes Behind the Masks presented by CeraVe www.youtube.com

Upon learning at a conference that black mothers in the U.S. die at three to four times the rate of white mothers, one of the widest of all racial disparities in women's health, Richards decided to take further action to help her community. She, along with a handful of fellow nurses, volunteered to provide antepartum, childbirth and postpartum education to the women living at the shelter. Additionally, they looked for other ways to boost the spirits of the residents, like throwing baby showers and bringing in guest speakers. When COVID-19 hit and in-person gatherings were no longer possible, Richards and her team found creative workarounds and created holiday care packages for the mothers instead.

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