The Earth’s coral reefs needed a savior. These retired veterans needed something to save.
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Nature Valley

Force Blue is unlike any veteran rehabilitative program in the world. And it all started with a dive.

In 2015, Jim Ritterhoff noticed that his friend, former combat diver Rudy Reyes, wasn’t his usual self. After retiring from an intense career in the Marines, Rudy was struggling with depression and anxiety.

"He still looked like Rudy," Jim says. "But the light wasn't on."


Rudy and fellow veteran William Hinkson (left). All photos courtesy of Force Blue.

Jim asked Rudy to go with him to the Grand Caymans, where his friend Keith Sahm owned a recreational dive facility. Jim hoped that some time in the Caribbean would lift the veteran's spirits — but it ended up doing much more than that.

In just five days of diving in the Grand Caymans, Rudy was transformed. Though he was an experienced diver, this was his first foray into an underwater world that wasn’t dark or dangerous — it was a thriving biological community.

The fact that the ocean could have a rehabilitative effect on struggling veterans wasn't new. But what the three friends realized was that combat divers like Rudy also had something to offer the reef community — a unique set of skills that could be used to help preserve these coral communities.

The idea for Force Blue was born.  

The Force Blue divers are bound by their shared mission — to help preserve and protect the Earth's coral communities.

Force Blue is a trailblazing effort to harness the power of nature and use it to benefit both humans and the environment.

It’s a brand-new type of post-military program that would help former combat divers cope with their PTSD by refocusing their skills toward the mission of marine conservation.

We often assume that PTSD must come from a trauma of some sort, but for many veterans, that isn't the case. After having spent years — decades, in some cases — driven relentlessly by conviction, passion, and purpose, the sudden aimlessness of civilian life can be too much for some veterans to handle. This jarring transition alone can be enough to bring on debilitating cases of post-traumatic stress.

That’s where Force Blue comes in.

Force Blue's first team consists of seven highly trained combat veterans who have refocused their skills on their new mission: marine conservation.

"We don’t consider ourselves a dive therapy program. We consider ourselves a mission therapy program," Jim says.

Force Blue doesn't just keep veterans active — it gets them redeployed and back in service of a purpose far greater than themselves: restoring the coral reefs that are in danger of being depleted.

According to the Ocean Conservancy, coral reefs are suffering due to increasing ocean temperatures and acidification levels. But reefs are incredibly valuable — they house about 25% of marine species and, economically, generate nearly $10 billion in tourist revenue each year — so it's important that they have a protector.

Force Blue has found the veterans for the job. "We’re taking the most highly trained divers in the world, and all we’re doing is retraining them for a different mission — a positive mission, which is to help the planet in some respect."

And marine conservation is the perfect effort for veterans to redirect their sense of conviction.

"Coral reefs are a community. And that community is under threat," Jim says. "All these guys have ever done throughout their careers is protect communities." Once Force Blue's marine scientists get the divers briefed on the threat to coral communities, the veterans' protective instinct is automatic.

Team One learned from some of the world's leading marine scientists before deploying to their first mission in the Caymans.

So far, Force Blue has one team fully trained and is getting ready to add more teams soon.

Their cause has proven to appeal to people across all spectrums, breaking down barriers of difference not just between scientists and special operatives, but also between people of differing political beliefs.

Whether you care about veterans issues, the environment, or both, Jim says, "Guess what? We're all in the same boat."

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.