+
facebook, metaverse, mark zuckerberg, iceland

Welcome to the Icelandverse, where everything and everyone is real.

Iceland is known for its dramatic volcanic and glacial landscape and its fascinating culture. (Did you know that Icelanders don't use family names for their last names? Now you do.) But who knew the Land of Fire and Ice also had a wickedly hilarious sense of humor?

In a tourism promotion ad, the public-private marketing organization Inspired by Iceland introduced the "Icelandverse," where everything and everyone is real, with no need for "silly VR headsets." It's a direct trolling of Facebook founder Mark Zuckerberg's video introducing the metaverse, right down the narrator's haircut.

To get the full hilarity of the Iceland ad, watch the first couple of minutes of Zuckerberg's "Connect 2021: our vision for the metaverse" video, if you haven't seen it yet:


On the one hand, the metaverse does seem like the next logical step in technology, and there are probably some super cool ways we could utilize virtual internet reality. On the other hand, creepy Matrixy future much, Zuck? To his credit, he does poke fun at his reputation for seeming like an android just after the 5-minute mark, when he says, "I thought I was supposed to be the robot." (But he also didn't do a whole lot here to save himself from that reputation, either.)

We've all watched too many movies that prompt us to see a virtual-reality-filled future as overly detached and lacking in human connection. What the metaverse will really be like remains to be seen, but that perception—and the general consensus among many that Mark Zuckerberg is … well … odd—is what makes Inspired by Iceland's promo video so perfect.

Watch:

Right out of the gate, Zuck gets zapped with a zinger: "Today I want to talk about a revolutionary approach on how to connect our world without being super weird." (If you didn't think the first few minutes of the metaverse video was super weird, please go to minute 18:50 and watch for a bit.) The hair, the outfit, the camera work, the "water that's wet," the "skies you can see with your eyeballs"—it's all just delightfully understated, wholesomely clever and perfectly effective.

Now I want to visit Iceland for the volcanoes, the hot springs, the waterfalls, the geysers and the Olympic-level trolling of one of the world's most powerful billionaires. (Oh yes, and the "really easy-going" people.)

By the way, If you're curious about what's on their faces in the hot spring, it's not sunscreen, but a mask. The Blue Lagoon geothermal spa is known for its blue silica and algae mask that supposedly makes your skin radiant. (Reason #2849 to head to Iceland.)

Well done, Inspired by Iceland. If we can't get to Iceland in real life, we'll definitely visit you in the metaverse.


via Chewy

Adorable Dexter and his new chew toy. Thanks Chewy Claus.

True

Every holiday season, millions of kids send letters asking for everything from a new bike to a pony. Some even make altruistic requests such as peace on Earth or helping struggling families around the holidays.

But wouldn’t the holiday season be even more magical if our pets had their wishes granted, too? That’s why Chewy Claus is stepping up to spread holiday cheer to America’s pets.

Does your dog dream of a month’s supply of treats or chew toys? Would your cat love a new tree complete with a stylish condo? How about giving your betta fish some fresh decor that’ll really tie its tank together?

Or do your pets need something more than mere creature comforts such as life-saving surgery?

Keep ReadingShow less
Photo by Jeremy Wong on Unsplash

Teen raises $186,000 to help Walmart worker retire.

In America, many people have to work well past the age of retirement to make ends meet. While some of these people choose to work past retirement age because it keeps them active, some older people, like Nola Carpenter, 81, work out of necessity.

Carpenter has been working at Walmart for 20 years, way beyond most people's retirement age just so that she can afford to continue to pay her mortgage. When 19-year-old Devan Bonagura saw the woman looking tired in the break room of the store, he posted a video to his TikTok of Carpenter with a text overlay that said, "Life shouldn't b this hard..." complete with a sad face emoji.

In the video, Carpenter is sitting at a small table looking down and appearing to be exhausted. The caption of the video reads ":/ I feel bad." Turns out, a lot of other people did too, and encouraged the teen to start a GoFundMe, which has since completed.

Keep ReadingShow less

Philadelphia is taking the city back to the past.

Remember when calling your parents, a tow truck or a friend when you were out and about meant digging in your pocket for a quarter to make a pay phone call? Well, a Philadelphia-based collective, PhilTel, is jumping into the past with a modern twist, by installing free-to-use pay phones throughout the city.

Of course, the pay phones that many of us grew up were removed from public places years ago. There no longer seemed to be a need for them when most people had a phone in their pocket or in their hand. But it's easy to forget that not everyone has or wants that luxury. For some people, staying that connected all the time can be too much and for others, it's simply financially impossible to own a cell phone.

Keep ReadingShow less

This article originally appeared on 07.22.21


As if a Canada goose named Arnold isn't endearing enough, his partner who came looking for him when he was injured is warming hearts and having us root for this sweet feathered couple.

Cape Wildlife Center in Barnstable, Massachusetts shared the story on its Facebook page, in what they called "a first" for their animal hospital.


Keep ReadingShow less
popular

Think all cats are the same? These pictures prove they each have their own personality

Photographer Nils Jacobi shows how cats aren't nearly as aloof as one might think.

All images used with Nils Jacobi's permission. @furryfritz/Instagram

Catographer purrfectly captures cats' purrsonalities.

People often mistakingly attribute a singular personality to cats—usually the words "aloof" or "snobby" are used to describe them. At best, they might be given the "evil genius" label. But in actuality, no two cats are alike. Each has their own distinct ways of being, whether that’s silly, sophisticated, affectionate, downright diabolical or somewhere in between.

This photographer has the pictures to prove it.

Nils Jacobi, better known online as furryfritz, the catographer, has photographed literally thousands upon thousands of cats—from Maine coons who look like they should be in a perfume ad to tabbies in full-on derp mode.
Keep ReadingShow less