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It’s because your decision-making is “predictably irrational,” according to Duke professor Dan Ariely. In his short video series, which includes these two segments, he explains why many people make what seem like perplexing decisions. (Love the low-budget reenactments, btw.)
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Making Sense of Science
Lemon with cinnamon ‘tastes like Coca-Cola’ and 6 other weird combos that taste like other foods
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