“Pizza always tastes better when it's delivered by a man in spandex."
Pizza delivery people in capes and spandex, huh?
In uptown Minneapolis, you might see a bearded man in a cape driving a tiny electric car. And no, it wouldn't be a joke.
It would be Captain Awesome, the marquee superhero of Galactic Pizza, delivering a pie to a hungry customer. When he arrives at his destinations, sometimes people laugh, sometimes they stare, and if you ask him, he says dons the costume "for the kids."
But in reality, these costumes aren't just some crazy gimmick to get people to buy pizzas (OK, maybe a little.) They represent something much bigger.
Pete Bonahoom, the owner of Galactic Pizza, had a vision of saving the planet when he started his business.
He knew he wanted to open a pizza joint, but it needed to be something different, something more epic than a boring old restaurant. It's what he liked to call a "values-led business," which means that the science-fiction-themed eatery puts its positive vision and values above turning a supervillain-sized profit.
So how does this "values-led," earth-saving, pizza-eating thing work?
For Galactic Pizza, there are as many ways to save the world as there are delicious toppings.
They offer organic menu items and, in season, try to use locally sourced ingredients.
They strive to use packaging that's either recycled or 100% biodegradable.
Menus are printed on hemp instead of regular paper (you can read into that whatever you want), and they are in 3D! Far out!
Since pizza boxes can't be recycled thanks to cheesy, greasy goodness, Galactic has implemented a composting program. In exchange for returning that grease magnet, customers get a discount.
The restaurant is run on renewable wind energy.
And the delivery cars, when conditions allow, are 100% electric and 100% awesome.
Each delivery driver has their own alter ego, complete with a costume and catchy superhero name.
Some, like Lights Out, have even made conservation their super power!
Galactic Pizza is navigating the "new frontier" of being community-focused and sustainable.
There are businesses with like-minded values in each of our communities. They understand their responsibility to us as customers, the neighborhood they are in, and the greater good of the earth.
As businesses continue to recognize that being good to the planet is everyone's responsibility and can be done with even a little extra effort, more of them will catch on and the vision will spread, which is awesome all the way around.
Galactic Pizza has envisioned a future where the world is a sustainable, harmonious place, and they are doing their part. Is Galactic Pizza perfect? Probably not. But they are laser-focused on making sure they do the best they can, and they are having a great time in the process.
Pizza and social good? I'll raise a slice to that.