Heroes

A Bunch Of Young Geniuses Just Made A Corrupt Corporation Freak Out Big Time. Time For Round Two.

When you've got giant energy companies this scared, you must be doing something right. At 3:38, I snorted. Just sayin'. And at 4:43, he explains brilliantly what's in it for you.

For more information on how you can help this amazing nonprofit win, you could go here. And you might want to Like New Era Colorado on Facebook if you want to see their ongoing progress.

UPDATE (9/3/2013, 12 p.m. ET): New Era Colorado Executive Director Stephen Fenberg just emailed me to say: "The response from everyone across the country has been mind-blowing! We're getting a donation EVERY MINUTE. The momentum we're getting from you guys is AMAZING. Please keep sharing this, it's going to make such a huge difference. THANK YOU A MILLION TIMES OVER."


UPDATE (9/3/2013, 9 p.m. ET): You guys more than doubled their original fundraising goal. Now they want to take it to the next level. Think you could help them break $100,000?

UPDATE (9/17/2013, 10 p.m. ET): You guys are INCREDIBLE. With a little more than 24 hours left in their campaign, you have managed to raise almost $175,000, and now there's a big donor willing to match dollar for dollar on any donations over the next day to help them reach $200,000. I am kind of freaking out.

Apparently you guys are helping. You complete me. One last favor. Mind sharing and tweeting this? Pretty please?

Photo from Dole
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As you sit down to eat your breakfast in the morning or grab an afternoon snack, take a minute to consider your food, how it was made, and how it got to your plate.

The fruit on your plate were grown and picked on farms, then processed, packaged and sent to the grocery store where you bought them.

Sounds simple, right?

The truth is, that process is anything but simple and at every step in the journey to your plate, harm can be caused to the people who grow it, the communities that need it, and the planet we all call home.

For example, thousands of kids live in food deserts and areas where access to affordable and nutritious food is limited. Around the world, one in three children suffer from some form of malnutrition, and yet, up to 40% of food in the United States is never eaten.

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Photo from Dole
True

As you sit down to eat your breakfast in the morning or grab an afternoon snack, take a minute to consider your food, how it was made, and how it got to your plate.

The fruit on your plate were grown and picked on farms, then processed, packaged and sent to the grocery store where you bought them.

Sounds simple, right?

The truth is, that process is anything but simple and at every step in the journey to your plate, harm can be caused to the people who grow it, the communities that need it, and the planet we all call home.

For example, thousands of kids live in food deserts and areas where access to affordable and nutritious food is limited. Around the world, one in three children suffer from some form of malnutrition, and yet, up to 40% of food in the United States is never eaten.

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