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When Jeff Kirschner was asked by his daughter why there was trash on the floor, he didn’t have a good enough answer for her. Watch the video to find out how he decided to help solve the global litter problem one Instagram filter at a time.

Upworthy Staff Writer

May 31, 2013

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More for You

My Greatest Generation grandad had one rule to never run out of things to say in conversation

She memorized a poem she’d never read in two minutes, using a trick from ancient Greece

Budget grocery shopper shares frugal $50 Thanksgiving feast to feed her family of four

Wilson Pickett performed on Tom Jones’ show, and when they sang ‘Midnight Hour,’ the room caught fire

Amy Poehler’s celebratory response to ‘getting older’ question deserves a standing ovation

Get stories worth sharing delivered to your inbox.

Featured

Psychologist shares 15-second trick to make kids of any age less rude and more cooperative

Linguist clearly demonstrates how ‘thinking is walking’ in English and it’s just so cool

Former Secret Service Agent reveals ingenious ‘spy trick’ to gain the upper hand in any conversation

A 1995 Sunday TV show lineup is going viral because nobody believes it actually existed