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She quit teaching, works at Costco, and has 'never been happier.' That says something.

Maggie Perkins' viral videos and unique perspective have ignited the conversation around teacher attrition.

Teacher turned Costco employee talking to camera

Maggie Perkins doesn't miss having a winter break.

Maggie Perkins loves teaching, loves teachers and loves students. In fact, she loves them so much that working on her Ph.D. in Educational Theory and Practice. Her research is focused on teacher attrition, examining why quality, experienced teachers quit the profession—something she understands all too well since she recently became one of them.

The former educator now works at Costco and she says she's never been happier. Her migraines are gone. Her anxiety has improved. She sleeps through the night. As an entry-level employee, she makes less money than she did teaching, but not enough less to make a difference in her financial situation. She goes home from work happy at the end of the day.

Perkins has been sharing the contrast in working conditions between the classroom and Costco on her TikTok channel and it is eye-opening, to say the least.


To be fair, Costco is known for employee satisfaction. They take good care of their people with solid wages and benefits, and as a result, they have an impressive 94% retention rate for employees who stay longer than a year. That's incredible for a retail business. And it's not just about their comparatively generous compensation package. Perkins has shared in several of her videos how she feels respected and valued as an employee at Costco—far more than she did as a teacher working in various schools, teaching various grades in two different states.

People often assume that the biggest reason teachers quit is inadequate pay, but compensation is just one piece of the teacher exodus puzzle. Perkins makes it clear that teachers should definitely be paid more, but attrition isn't just about money. It's often a result of burnout caused by a multitude of factors, including lack of time and support to do the job they are trained to do, the twisted way the teaching profession is viewed and valued by society and the pile-on of additional duties teachers are assigned to do besides teaching.

@millennialmsfrizz

Today I was on Varner & Co with 🦊. This is the full segment. It feels short, but they managed to squeeze me in between a study about it cheese causes nightmares and the woke 👮‍♀️ adding pants to a root beer mascot. It was my pleasure to make a contribution.

Let's look at the time element alone. Planning is a big part of teaching, especially if you're trying to meet individual students' learning needs, yet teachers are rarely given the amount of planning time they need. On top of that, the time they do have is often usurped by other things.

"Let's say you have a fight in your classroom," Perkins tells Upworthy. "Well, then you just lost 45 minutes of your planning because you're going to have to be in the front office doing documentation, calling people. You just lose your day. There's so many different ways to lose your whole day, and then you end up either taking work home or making hard choices about what to let go, like you're juggling glass and rubber balls and you have to figure out which ones are glass and which ones are rubber. Like, what can you let drop?"

@millennialmsfrizz

Tonight when I walked out of work, I felt happy. I felt happy because I enjoyed my work, my coworkers and felt good about my job. When I was a teacher I only felt good leaving work *because I was leaving* the building. Yes, of course, there were *things* I enjoyed about the job, but being a teacher was so much more than teaching, and the anxiety inducing parts of the job were shredding me. Education as a whole is an environment of scarcity. From the resources to the ways teachers are treated. Costco is run in a way that operates from a place of generosity and genuine care. It’s amazing to me that a multi billion dollar company can exude this for its members and employees but the education system cannot. #formerteacher #teacherquittok #costcotiktok #retailworker #exteachertiktok #formerteacher #scarcitymindset #costcodoesitagain

A big misconception some people have about teaching is that it's easier than other professions because you have long holiday breaks and summers off. Some even go so far as to use the word "cushy." Plenty of teachers have refuted that notion, showing how many hours they actually work outside of official work hours or how they have to work two jobs to not be living paycheck to paycheck.

"If you're coming at teachers being like, oh, you have a cushy job, then you work it," says Perkins. "If you think it's so soft and so cushy, it has so many amazing benefits, then come on over and work this job. More of us should be lining up for it."

"But if we have a teacher shortage, how can it be that cushy of a job?" she adds. The reality is that people who have never worked in a classroom have no idea how relentless and stressful it can be on multiple levels, even when you love teaching and love your students.

Here Perkins describes what it was like working a 7-day shift during the holidays instead of having that cushy winter break:

@millennialmsfrizz

I used to be a teacher and now I work at Costco. This is my first year not having a winter break. I do not miss it at all. My pace of my work life now is so much better, I am not sick or exhausted like I used to be when I was a teacher. When I was a teacher I used my winter break basically to recover and go into the next semester of just surviving. #f#formerteachert#teacherquittokc#costcotiktokr#retailworkere#exteachertiktokc#careertransitiont#teachersonbreak

Perkins points out that we don't actually have a teacher shortage, but rather a teacher exodus. There are plenty of qualified, credentialed teachers who have simply given up trying to make the career they love actually sustainable.

Many people have put forth suggestions for various school reforms, but those who have seen the problems from the inside know they are layered, widespread, systemic and deeply ingrained. Perkins tells Upworthy she believes the school system needs a complete overhaul.

"I think we will be forced into it," she says. "But I don't think that'll happen for at least 10 years. I think things are going to get much worse before they get better."

@millennialmsfrizz

If you are new to this account, you should know that the issues I discuss are things I’ve experienced at several schools, grade levels and in different states. These are systemic issues, and are getting worse, not better. But, welcome, I suppose, and I hope you feel seen, known and appreciated because you are. #teachersoftiktok #formerteacher #teacherquittok #educatedexit #KAYKissCountdown #educationcrisis #teachershortage

She says focusing more on teachers and students would help alleviate some of the "crash and burn" she sees coming, or perhaps even help prevent it. But some major changes would have to take place for that to happen.

"A teacher who has six class periods with 35 students in them? That person cannot possibly deliver quality instruction to all of those students all day. And then have one planning period to grade, plan, et cetera. It's just it's impossible."

She says reducing class sizes, increasing planning periods and eliminating extra duties such as carpool duty, hallway duty and other seemingly small things that chip away at a teacher's time are immediate changes that can and should be made. But school administration is often more focused on testing, data, and resources than on what students and teachers themselves need to create a healthy, sustainable learning environment.

Then there's the issue of how teachers are viewed. Outright disrespect is one thing teachers face, but even well-meaning people who think they are supporting teachers can contribute to the problem.

For instance, Perkins explained in a video that she doesn't call teachers "heroes" anymore because it's a loaded term that leads to a martyrdom mindset. After all, heroes fulfill the mission, no matter how hard it gets, right? Heroes are ready and willing to sacrifice it all for the cause. Most people who refer to teachers as "heroes" do so as a compliment, but when you really break down what that term means, it sets an expectation that teachers will do the job no matter how bad it gets, sacrificing themselves and their own well-being because their profession is a "noble" one. That's not just unfair; it's abusive.

@millennialmsfrizz

Teachers are called heros. Teaching is regarded as a noble profession, a higher calling. Teachers should be able to work in conditions that do not require heroic sacrifice. Teachers should be able to do their job in a normal way without suffering, sacrificing, defend for themselves etc. #teachersoftiktok #teacherquittok #teachersareheroes

"The thing that I most want to communicate in my videos is that teaching is not a 'noble profession.'" Perkins tells Upworthy. "It's a job, and people should be paid for the job that they do and respected for the work that they do, and that by attributing nobility to the profession, you assign to teachers this emotional labor of the whole culture, of the whole society."

"When we do that, we add to them additional responsibility above and beyond their actual jobs," she adds. "And then that allows people to degrade the profession by saying basically we pay you with emotion. Like we say, 'You're heroes!' and we get in the cycle of praising them for what they do, and then gaslighting them for what they fall short on. But what they're falling short on is stuff that was never their job in the first place."

Perkins also wants teachers to know that they have transferable skills and that they don't have to put up with a poor quality of life when they can find a higher one in a different profession.

"I see so many teachers like myself even feeling trapped or feeling limited, like teaching is the only thing we can do," she says. "And then when they go into other professions, they're wildly successful. They rise to the top in their career fields. They are good employees and they enjoy the quality of their life as well."

"I want to communicate to teachers—you're not stuck, you don't have to be afraid, your quality of life matters, and it's not selfish to transition your career, because a lot of teachers stay in it, too, because they don't want to feel like they're failing the students."

To hear more of Perkins' perspective on working at Costco and on what teaching can and should be, check out her TikTok channel @millennialmsfrizz.

Family

Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.

One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!


This article originally appeared last year.

Canva Photos

Parents in the 70s through the early 2000s had unique ways of relaxing before cell phones were prevalent.

Parents are more stressed out than ever. While the fundamentals of raising kids haven't changed much over the years, the environment in which we do it has rapidly become more complex and demanding. Social media bombards us with visuals of other parents' seemingly perfect lives and influencers who are constantly trying to sway us into their way of thinking. The demands on parents to be hyper-engaged and always "on: are rising. We get dozens of emails and texts from school and daycare every week that must be read, digested, and sometimes responded to. Securing childcare for summers and school breaks takes 100 hours of planning every year.

In short, parents are, on average, working more and doing more hands-on childcare than in decades past. You don't have to have a PhD in mathematics to know that the hours in the day just don't add up. So many parents are trying to cope in any way that they can, trying anything that might help them decompress, which includes a lot of different coping mechanisms like alcohol, THC gummies and weed, and mindlessly watching Netflix until they fall asleep. They're also withdrawing socially, over or undereating, and bottling up their feelings. Overall, it's not a great recipe.

One honest mom took to social media to make a confession. In a Reddit post, she confessed that sitting and mindlessly scrolling on her phone was the only thing she had that helped her decompress, and she wasn't feeling great about it.

She also asked for some advice from older generations who didn't have all the pressure to go-go-go, and who didn't have the option of numbly flicking through Instagram to pass the time: "Older parents, how did you decompress from toddlers? I’m a single mum and sometimes scroll my phone while she plays, esp. at noisy play gyms, just to mentally/physically reset. I feel guilty."

Older folks who were parents back in the 70s, 80s, 90s, and even early 2000s chimed in with plenty of timeless advice:

1. Put the kids to bed on time. No exceptions.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family For older generations of parents, bedtime was non-negotiable,. Photo by Anna Hliamshyna 💙💛 on Unsplash

Universally, the one thing older parents will always tell you is that you need to get your kids to bed on time and without feeling guilty about it. Personally, I struggle with this all the time. As your kids get older, they learn how to work you and guilt you into letting them stay up later and later. And, honestly, it's pretty awesome when your kids want to hang out with you by watching a show or playing a game together late into the evening.

But mommy and daddy need time to wind down before bed, too. Older generations were definitely better at sticking to the routine without exception.

"Get them to bed ON TIME. No flexibility except in emergencies or family events. Just seeing the bed time approaching, started my unwind. Then TV and books," one user wrote.

"My kids were ALWAYS in bed by 7:00. Then it was bath time with a good book for me. I was also a single mom and the sense of peace when they were finally asleep was exquisite!" said another.

"Set routines. That's it. No flexibility when it comes to meals, bedtime, etc. You can break that routine for very special occasions such as Birthdays, Christmas, etc however the routine is the ironclad rule of the household. This is for the kids to learn structure, and for you as the parent to get time to yourself," someone agreed.

Once the kids are firmly in bed, parents agreed that a whole wide world was open to you. You could do a puzzle, take a bath, enjoy a glass of wine. Or just go to bed yourself and get that coveted extra sleep!

2. Let them play unsupervised. Feel no guilt.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Kids need unsupervised play time, and so do adults. Photo by Annie Spratt on Unsplash

It's been a hot topic of debate as to why kids these days seem more anxious than previous generations. A lack of unstructured, unsupervised free play is definitely a factor. And, ironically, it's contributing to parents' stress, too.

This is definitely the making of the younger generation of millennial parents. Gen X and Baby Boomer parents had no issue with letting kids take advantage of their freedoms, and they were a lot more relaxed as a result.

"[My parents] let sleeping dogs lie so to speak. If it wasn't broke, they didn't look to fix it. If we were achieving as we should in school and not arrested as teenagers, they assumed we were doing fine and on track to get to college. Even as young kids we had enormous physical freedom to roam around the neighborhood on our own - and I grew up in Brooklyn and not an idyllic suburb. Both my parents worked and after we sat down to a home cooked meal on almost all week nights my parents essentially retreated to the living room and watched television or read and we kids also retreated," one user said.

"When my kids were little, I just let them play outside. They would ride their trikes back and forth on the sidewalk in front of the house. Usually a neighbor or two would also come out and we would visit while the kids ran around. After that, it was dinner time, maybe a little TV, and then bedtime. When they were older, we would go to the park and hang out with their friends while I chatted with the moms," said another.

3. Read. (Books, that is.)

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Reading instead of scrolling can make a huge difference. Photo by Marga Santoso on Unsplash

If you're getting the kids to bed at a decent hour or finding yourself with a few minutes of freedom in the middle of the day while they play outside, the older generations are begging you: Pick up a book instead of your phone.

"I had a book with me literally everywhere I went. If I had 30 seconds where total attention wasn't required, I was reading. Now I keep books on my phone so nothing's really changed except the medium," someone wrote.

"My mum used to lock herself in the toilet (as it was the only room with a lock) and read a lot of a book sat on the toilet," added another.

Reading books has tons of benefits for the brain, like making you sharper, more intelligent, and lowering stress. Screen time, on the other hand, is "empty calories" for the brain—it's easy and fun, but harmful in large amounts as it can lead to sleep issues and more anxiety, for starters.

Luckily, you can get a Kindle for pretty cheap and have easy, instant access to tons of books. The screen is easier on your eyes than a phone, and you won't get distracted by social media or texts.

4. Ask for help.

parents, parenting, old school parenting, gen x parents, boomer parents, boomer grandparents, millennial parents, kids, family Parents need more community support. Photo by Tim Mossholder on Unsplash

America has always been known as a heavily-individualistic culture. But over the years, the extended family unit has definitely suffered. A Surgeon General's advisory from 2023 shows that people communicate with family outside their immediate household far less often than in years past.

That's a shame, because older parents survived and thrived in part because they got more help. But help can take many forms, from grandparents to neighbors to friends. You might just have to learn how to ask for it:

"One more thing that probably made a big difference is grandparents. Back in the day when my kids were young, grandparents were probably a lot more available and active in the grandkids' lives than they are now. They gave us respite before we got to the point of feeling like we needed it," one user wrote.

"We collaborated with relatives or friends. get a pool of parents going, have meet ups with kids of similar age. you can then rotate with those parents if you have an appointment or just need an hour or two of sanity," said another.

"When my kids were young, we spent a lot of time with other families so the kids could go off and play together and we could have adult time. Kids could play safely outside and did so on a regular basis, mostly because parents were also outdoors more and adults who happened to be outside looked after other people's kids. Having strong communities, strong ties, made things a lot easier."

5. Zone out.

The more things change, the more they stay the same. Just because older generations didn't have smartphones and streaming doesn't mean they didn't turn their brains off every now and then.

Their advice? Stop beating yourself up, even for your less-than-ideal coping habits. This stuff is hard.

"I would strap [my kids into] their car seat, close the door, and then walk around the car to the driver's seat. That short walk around the car was my happy place. An oasis of calm. A short interlude of bliss," one commenter joked.

"I was also a single mom. Phones weren’t as prevalent when the youngest was a toddler in 2008. I believe I would zone out. It was a form of meditation in a way. I was disassociating but if I scroll and dissasosiate on the phone I feel worse. Don’t beat yourself up. Hang in there!" said another.

"Peace in engagement, in quietly watching, quietly observing, especially since time flies and when you pick up your phone it flies even faster. Which creates more guilt and anxiety. Try it. Look at the time, play on your phone, see how fast time goes. But sit and do nothing but watch, and time slows down and you can rest."

One thing older generations of parents can all agree on is that the pressure today's parents face has gotten completely out of control. The truth is, the world is different, and not all of the "old ways" still work. But it doesn't mean we can't learn anything from how things used to be.

via Mattew Barra/Pexels
There's one word you can't say on a cruise ship.

There are some things you just don't say. You don't yell out "bomb!" on an airplane, make jokes about carrying weapons while going through security, or, as Michael Scott from The Office knows, loudly proclaim that a boat you're currently on is sinking.

Those are all pretty obvious examples, but sometimes etiquette and decorum are a little more subtle. If you're not experienced in the ways of the venue you're in, you might not know all the unspoken rules. And you might find out the hard way. Cruise ships, for example, have their own very specific set of rules and regulations that guests should abide by.

On December 10, 2023, Royal Caribbean’s Serenade of the Seas set sail on the Ultimate World Cruise—a 274-day global trek that visits 11 world wonders and over 60 countries.


cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean 9 months is a very long time to be aboard a boat, even a giant cruise ship. Photo by Peter Hansen on Unsplash

This incredible trip covered the Americas, Asia Pacific, Middle East, Mediterranean and Europe with a ticket price that ranges from $53,999 to $117,599 per passenger.

With such a unique and incredible offering, it's understandable that Royal Caribbean wanted to invite plenty of influencers to help them get the word out.

Aboard the Serenade to the Seas was popular TikToker Marc Sebastian, who documented his experience throughout the journey. In one video with over 4.3 million views, he revealed what he’s learned over his first few weeks aboard the ship; the biggest was the one word you’re not allowed to say.

"So here's [what] I've learned about cruising since I've spent 18 nights on this floating retirement home with a Cheesecake Factory attached. First, number one, you're not supposed to talk about the Titanic," he says in the clip.

Titanic! It's the ultimate taboo when you're on a giant ship traversing the ocean. Even after all these years, it's still too soon to make even lighthearted comparisons or jokes.

@marcsebastianf

someone get whoopi on the line girl i have some goss for her #ultimateworldcruise #worldcruise #serenadeoftheseas #cruisetok #cruise #9monthcruise #titanic

“Who knew that? I didn’t,” Sebastian said. “I brought it up to an entire room of people having lunch that our ship is only 100 feet longer than the Titanic — when I tell you that utensils dropped. Waiters gasped. It’s dead silent.”

Sebastian was flabbergasted. "It wasn't in the... handbook," he joked. "Not that I read the handbook, clearly."

After the unexpected reaction, his cruise friend told him, “You’re not allowed to talk about the Titanic.” It makes sense.

Who wants to be reminded of the tragedy that killed around 1,500 people while sinking one of the most impressive engineering feats of the era? More experienced cruisers chimed in that they were familiar with the unique piece of etiquette.

cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean Pro tip: Don't ask the band on board to play "My Heart Will Go On" by Celine Dion Giphy

"When I went on a cruise, my mom told me saying Titanic was equivalent to screaming ‘bomb’ at an airport," Mikayla wrote in the comments.

"It’s like saying Macbeth in a theatre, it’s an unspoken rule" another commenter added.

"I’m sorry you’re telling me you had a Harry Potter like experience saying Voldemort at Hogwarts but it was the titanic on a modern day cruise I’m cryingggg" joked another.

Later in the video covering little known cruise facts, Sebastian admits he was surprised to learn that cruise ships have godmothers and that the pools are filled with seawater.

In an update from June of 2024, Sebastian explains that he only stayed on the cruise for 18 nights. He was not booked to stay throughout the entire voyage, and for him, that was a relief.

He initially jokes that he was kicked off the boat for saving a penguin that had jumped aboard. But in the end, he admits he was more than happy to deboard early.

"I walked off that ship not a happy man," he said, saying the ship was overstimulating and stressful. In another video, he films as the ship navigates the Drake Passage, one of the most notoriously dangerous and choppy stretches of water in the world. It looks stressful indeed, to say the least.

Cruising isn't for everyone, let alone for 274 days straight! But now Sebastian knows the golden rule for his next cruise.

This story originally appeared last year. It has been updated.

Would you eat "baby food for adults?"

Brands are constantly adapting to our ever-changing world in an effort to stay relevant and viable and, ultimately, make their bottom line. However, sometimes these attempts at gettin’ with the times are so out of touch they miss the mark completely. We call these instances marketing fails.

One such marketing fail happened in 1974, when Gerber—the brand synonymous with baby food—tried, and failed, to rebrand itself as a food for college kids.

As explained by Max Miller of Tasting History, in a short but sweet video (though maybe not as sweet as Gerber’s puréed mango-apple-banana flavor), the ‘70s saw a dramatic decline in marriages and births following the Baby Boom between 1946 and 1964. Less babies, of course, meant less need for baby food, and Gerber was looking for ways to combat a slump in its sales.

Their solution? Rebrand their product as something for college kids.

- YouTube www.youtube.com

Using the logic of “We were good for you then. We’re good for you now,” Gerber rolled out full meals like "Beef Burgundy," "Mediterranean Vegetables," "Ham Casserole," "Creamed Beef," and even "Sweet and Sour Pork” placed in the exact same jars used to contain infant food.

Though the idea itself might have been sound—convenient, all-in-one meals? What busy single person doesn't want that?— the biggest flaw was in the execution. Depressing, or condescending taglines like "Something to eat when you're alone" and "Look at you! All grown up!" didn’t exactly endear young folks to drown out their loneliness with a savory, lukewarm meat mush.

gerber baby food, baby food, marketing fail, commercial, vintage commercials, tasting history, max miller Who doesn't wanna eat beef burgundy right out of the can?Wikimedia

All in all, the failed product went off the shelves within only a few months of its launch. As many viewers pointed out, this very well could have been an idea too ahead of its time, because in today’s fitness-centric world, it could have been a hot ticket item.

“There's a market for meal replacements, both for people with finite time and health buffs,” one person noted.

Another echoed, “Honestly, just put it in a squeeze pack and market it for fitness and those sales will soar.”

Others brought up the fact that the elderly, sick, or, as one person put it it, “the Soylent crowd who hate how the subsistence of their physical body interferes with the grindset,” could have easily bought into the product. But cool college kids? Not so much.

Still, this probably doesn’t go down in history as the most out of touch market schemes. Certainly not in comparison to the infamous Kendall Jenner Pepsi Ad from 2017.

- YouTube www.youtube.com

Or the short-lived Dove Facebook Ad, also from 2017, where a Black woman takes off her shirt to reveal a white woman standing in her place. The idea was to imply that the product was for all women. The interpretation was that it promotes white ideals of beauty. Whoops.

- YouTube www.youtube.com

Or when the American Dairy Association made a translation blunder with their “Got Milk?” campaign, when it wrote “Tienes leche?” for its Spanish-speaking audience. This literally translates to “Are you lactating?”

You could also put the recent Sydney Sweeny American Eagle blue jeans ad in this category. The highly controversial commercial might have boosted web site traffic, but sales? Not so much, according to sites like Adweek and Retail Brew.

- YouTube www.youtube.com

Bottom line: brands ultimately aim to serve themselves, and they do so by trying to tap into the potential emotional triggers of their customer base. We know this, but, let’s face it, even the most scrutinous among us might be swayed by the clever or heartfelt story told in an ad. When they majorly faceplant, however, it’s a lot easier to see their true intentions and a good reminder to take it all with a grain of salt.

Community

Mom on 2-year decluttering journey shares her 'use it or lose it' hack

"I honestly haven’t regretted, or even thought twice, about everything I’ve donated or thrown out in the process."

Image via Canva/AndreyPopov

Mom shares her decluttering hack to help others.

Decluttering your home can be an exhausting undertaking. And while professional Marie Kondo's famous advice to get rid of anything that doesn't "spark joy" may be a helpful tip while decluttering, a mom who's been embarking on a two-year decluttering journey of her own offered her advice to help get you motivated.

She shared her best decluttering guidance with fellow home organizers trying to get rid of unnecessary stuff called the "Use it or lose it" hack. She wrote, "I’ve been on a major decluttering journey for the past 2 years. And I honestly haven’t regretted, or even thought twice, about everything I’ve donated or thrown out in the process."

On her journey, she realized that "the actual regret came from the realization that certain things really are use it or lose it. And not just those with expiration dates." It hit her that the things she never used that had been stuffed in her closets ultimately became useless over time, and, whether or not she wanted to, she had to throw them away.

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"The spools of stretchy string I’d been storing for who knows how long, just in case I started making jewelry again - brittle and discolored. A purse packed away for so long, it started flaking and crumbling in my hands. (That one hurt. My daughter would have loved it!)," she wrote. "A beautiful dress that I almost never wore when it actually fit me right. I should have considered every day the 'special occasion' for it."

In the end, because she didn't "use it," these things deteriorated to the point where she had no choice but to "lose it." She continued, "So no, donating perfectly good items in hopes they will be loved again brought no regrets. When you have too much stuff, when you save things for just the right occasion, you may never really enjoy any of it. Having a curated collection of needs and wants that actually see the light of day is just a better way to live."

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Her sage advice resonated with others struggling with guilt or regret about getting rid of perfectly good items during their decluttering.

"This is exactly why I’m such an advocate of using the 'good glasses'… lighting the expensive candles… wearing your favorite clothes… you actually get to ENJOY your things and your life, just because! Rather than find them years down the line and feel sad that you never appreciated them when you could. Sometimes I put Pepsi in a wine glass just to feel fancy but I don’t want wine 🤣," one commented.

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Another added, "This is a beautiful way to look at it, and gives me a bit of a better outlook while on my own decluttering journey! Every day is the day to put it to use, before it can’t be used at all! And if you can’t find a use for it now, give it away to somebody who maybe can :)."

Many were grateful for the perspective. Another declutterer shared, "I feel this. It’s so true. Try to value what you own and use it. Live in the moment and don’t save your nice stuff for later - be kind to yourself you deserve the best! Not later- now." Another quipped, "You cracked the code! I say this a lot in here. It’s not wasting the item to give it away. It’s wasting it to keep it and not use it. Things should be used and enjoyed not stored away until they’re no longer useful. Keep it flowing. And don’t dust your candles. Burn them!"