Quick-thinking mom finds her lost toddler in a Kmart thanks to TikTok hack
via Jess Martini / Tik Tok

There are few things as frightening to a parent than losing your child in a crowded place like a shopping mall, zoo, or stadium. The moment you realize your child is missing, it's impossible not to consider the terrifying idea they may have been kidnapped.

A woman in New Zealand recently lost her son in a Kmart but was able to locate him because of a potentially life-saving parenting hack she saw on TikTok a few months ago.

The woman was shopping at the retailer when she realized her two-year-old son Nathan was missing. She immediately told a friend to alert the staff to ensure he didn't leave through the store's front exit.


"Another friend searched the area he was last seen," the mom wrote in a Facebook post.

The mother began looking for him by rummaging through clothes racks and running through the aisles.

It was the "scariest 10 minutes of my life" she later wrote.

via Mike Kalasnik / Flickr

But then she remembered a parenting hack she saw on TikTok by blogger Jess Martini. "If your child goes missing, screw the stares and start calling out their description," the mother recalled.

"I'm missing a little boy, he's wearing a yellow shirt and has brown hair. He's two years old and his name is Nathan!" she called out to the rest of the store while reminding herself not to "break down" in tears.

"You need people to understand you loud and clear," she said.

The mother's calls immediately deputized everyone who heard them to begin looking for the child. It was like multiplying the search by a factor of 10. "I turned an aisle and heard 'He's here!'" she wrote. "I turned back the way I came and there he was. A man had walked past him after hearing me calling out."

She immediately thanked the man, realizing that if she hadn't called out he may have never known the child was missing. "Nate would have walked past him and he wouldn't have blinked," she said.

In November, parenting blogger Jess Martini posted a video sharing the best way for parents to locate a missing child. It's great advice because the knee-jerk response is usually to just call out their name or silently run around looking.

@jesmartini PSA that I feel can save kids and I've used- if your child goes missing in public #momsoftiktok #PSA #nojudgement #fyp #4up #besafe #parentsoftiktok
♬ original sound - Jess martini

"To all parents out there, if your child goes missing, do not search in silence or just call out their name,' Martini says in the video. "Shout out loud and clear. Say they're missing, give a description and repeat, repeat, repeat!"

"Everyone will be on alert, and if someone is trying to take off with your kid, it will decrease the chances of them getting away," she added.

The advice is a great reminder to make a mental note of what your child is wearing when you go out, so if they go missing, you can easily provide a description. It also proof that when a parent needs help, most people are more than willing to lend a hand.

Photo courtesy of Macy's
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Macy's and Girls Inc. believe that all girls deserve to be safe, supported, and valued. However, racial disparities continue to exist for young people when it comes to education levels, employment, and opportunities for growth. Add to that the gender divide, and it's clear to see why it's important for girls of color to have access to mentors who can equip them with the tools needed to navigate gender, economic, and social barriers.

Anissa Rivera is one of those mentors. Rivera is a recent Program Manager at the Long Island affiliate of Girls Inc., a nonprofit focusing on the holistic development of girls ages 5-18. The goal of the organization is to provide a safe space for girls to develop long-lasting mentoring relationships and build the skills, knowledge, and attitudes to thrive now and as adults.

Rivera spent years of her career working within the themes of self and community empowerment with young people — encouraging them to tap into their full potential. Her passion for youth development and female empowerment eventually led her to Girls Inc., where she served as an agent of positive change helping to inspire all girls to be strong, smart, and bold.

Photo courtesy of Macy's

Inspiring young women from all backgrounds is why Macy's has continued to partner with Girls Inc. for the second year in a row. The partnership will support mentoring programming that offers girls career readiness, college preparation, financial literacy, and more. Last year, Macy's raised over $1.3M for Girls Inc. in support of this program along with their Science, Technology, Engineering, and Math (STEM) programming for more than 26,000 girls. Studies show that girls who participated are more likely than their peers to enjoy math and science, score higher on standardized math tests, and be more equipped for college and campus life.

Thanks to mentors like Rivera, girls across the country have the tools they need to excel in school and the confidence to change the world. With your help, we can give even more girls the opportunity to rise up. Throughout September 2021, customers can round up their in-store purchases or donate online to support Girls Inc. at Macys.com/MacysGives.

Who runs the world? Girls!

Screenshots via @castrowas95/Twitter

In the Pacific Northwest, orca sightings are a fairly common occurrence. Still, tourists and locals alike marvel when a pod of "sea pandas" swim by, whipping out their phones to capture some of nature's most beautiful and intelligent creatures in their natural habitat.

While orcas aren't a threat to humans, there's a reason they're called "killer whales." To their prey, which includes just about everything that swims except humans, they are terrifying apex predators who hunt in packs and will even coordinate to attack whales several times their own size.

So if you're a human alone on a little platform boat, and a sea lion that a group of orcas was eyeing for lunch jumps onto your boat, you might feel a little wary. Especially when those orcas don't just swim on by, but surround you head-on.

Watch exactly that scenario play out (language warning, if you've got wee ones you don't want f-bombed):

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