Jim and Carol lived an active, exciting life together as husband and wife. But when Jim was struck by a car while cycling near his home, their life changed dramatically. Jim was left needing round-the-clock care, and Carol, a retired nurse, took on the role of caregiver.
Every day, Carol helps Jim through his physical therapy and personal grooming routines. "If we don't do what we do on a daily basis to help him move forward, he'll become more and more dependent," Carol says. "Some days the challenges are very difficult."
More than 40 million Americans are in Carol's shoes, providing unpaid caregiving to loved ones who are disabled, elderly, or otherwise in need of assistance. With baby boomers getting older and people living longer, many middle-aged people find themselves caring for aging parents or grandparents. Others may have a developmentally delayed adult child at home, or a family member who has become disabled due to an accident or illness. From cooking to cleaning to bathing, caregivers help others do everyday tasks they aren't able to do for themselves.
Hygiene and grooming are a big part of a caregiver's job, and anything that makes those tasks easier is a good thing. That's why Gillette's new TREO razor, specifically designed for shaving other people, caught our eye.
According to Gillette, 4000 razors have been designed for shaving yourself. But up until now, zero razors have been designed for people who are unable to do that.
Carol uses the TREO to shave Jim's face, and impressed by how convenient it is and how well it works. "As a nurse, I'm thinking, 'How can they improve this process,'" she says, "but I really think that they have."
A Different Life Together | Gillette TREO www.youtube.com
Gillette's TREO razor was inspired by real-world conversations with caregivers and their loved ones and was pilot-tested in 2017.
"Our team noticed a conversation happening on social media about the daily challenges faced when caring for a loved one, which includes shaving," said Peter Ries, R&D Group Head at Gillette. "At Gillette we believe everyone has the right to look and feel their best. With our TREO razor, we are able to make the task of shaving less daunting for caregivers by enabling them to provide their loved ones with the dignity of a fresh shave."
The design team at Gillette pulled apart the razor as we know it and rebuilt it from the bottom up. The TREO includes a unique blade with a safety comb and grooves that prevent clogging, an ergonomic handle for better control, and built-in special shave gel that eliminates the need for water so caregivers can shave their loved ones without having to transport them to a sink.
The "best a man can get" company has recently made big waves with ads that include trans people and ˚ Now, with the TREO razor, they company has taken inclusiveness one step further. Time Magazine awarded the Gillette TREO 2018 Innovation of the Year in the accessibility category and Fast Company called TREO "A Masterpiece of Inclusive Design."
Well done, Gillette.
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